Pregnancy apps and the digital knowledge economy
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Paper given at the Reproductive Biopolitics workshop, University of Sydney, 3 October 2014
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Pregnancy apps and the digital knowledge economy
- 1. Digitising pregnancy: new ways of monitoring, measuring and visualising unborn and pregnant bodies Deborah Lupton, News & Media Research Centre, University of Canberra @DALupton
- 2. Intersections of research interests pregnancy + motherhood digital health big data digitised children digital sociology
- 5. Apps as sociocultural artefacts apps human decision-making tech affordances tacit assumptions digital knowledge economy
- 6. Apps as knowledge objects • they present knowledges • they reproduce knowledges • they create knowledges
- 7. Health apps as domestic medical devices • They monitor bodies’ functions and activities • They convey health and medical information • They diagnose • They can link to healthcare providers or health insurers
- 8. Types of pregnancy apps 1 preconception care fertility trackers pregnancy information pregnancy monitoring baby names labour/birth information labour/birth monitoring
- 9. Types of pregnancy apps 2 information for fathers pregnancy-related games meditation/affirmation/relaxation in pregnancy/birth baby products guides pregnancy journals/scrapbooks pregnant belly time lapse tool
- 13. Bellabeat
- 14. Glow + Glow Nurture
- 15. Glow Nurture
- 16. Glow Nurture
- 17. Glow Nurture
- 18. Glow Nurture
- 19. How popular are they? • I’m Expecting – Pregnancy App (over 40,000 ratings, 1-5 million downloads on Google Play) • BabyBump Pregnancy Free (over 30,000 ratings, 1-5 million downloads on Google Play)
- 20. Implications 1 • reproducing and creating norms of pregnancy • disciplining and responsibilising the pregnant body • separation of unborn body from pregnant body • privileging of unborn needs/rights over woman’s
- 21. Implications 2 • pregnant woman as valuable commodity/target for marketing • pregnant woman as data-emitting body • personal data used for monitoring by health insurance companies (US) • joining up of different datasets/data doubles • circulations/repurposing of data • cybernetic nature of data
- 22. lively data aesthetics emotion lively capital data subjects/doubles flow & circulation multiple uses/repurposing