The document describes three individuals - Andrew, Gwen, and Colin - and how each uses the LightPole mobile application to meet their needs. Andrew uses it to find a bar with friends in San Francisco. Gwen looks for a cafe with WiFi so she can send a photo. Colin searches for a pizza place near his hotel in Chicago. They each launch LightPole, identify their location, view points of interest, and make a selection to meet their goals for the evening.

1. Andrew the Thought Leader Gwen the Social Butterfly Colin the Busy Guy
In-The-Know, Early Adopter, Technophile Stays Connected, Social, Fashionable On-The-Go, Time-Concerned, Pragmatic
It’s five o’clock and Andrew has already received three Gwen is hanging out with some friends in downtown San Colin is on a business trip in Chicago. He has just
text messages from friends wondering where to go get the Mateo after an afternoon of shopping at Hillsdale Mall. wrapped up his last meeting of the day. Some colleagues
night started. As he walks away from his apartment, he Gwen took the funniest picture of Sheila trying on some suggest they continue the conversation over dinner. Colin
pulls out his iPhone and launches the LightPole applica- platform heels. She wants to send it to Heather and Maria, is tired, but agrees, as long as they can go somewhere
tion. It correctly identifies his location as Dolores Park. He but the image is pretty large. Gwen doesn’t want to pay within walking distance of the hotel. He opens his iPhone
taps My Places to see his list of favorite Points of Interest. the data charges, so she convinces the crew to head to a and launches LightPole. The Hotel Sax is already in his
He scans the list and finds his old standby, Mappy Hour. cafe with Wi-Fi. She pulls her new iPhone out of her bag list of recent locations. He selects it from the list and
A list of bars and nightclubs appears. He would like to and fires up the LightPole application. It positively identi- chooses the Yelp! channel. Colin figures he might as well
find a nearby bar that has character, but isn’t a complete fies her location as Hillsdale Mall. She taps Channels have some deep dish pizza on this trip. He enters pizza in
dive. He switches to map view and spots The Argus. He and chooses Hotspotr from the list. She’s not sure which the Yelp! search box. His results are returned in a list. He
knows they have a great jukebox and cool bartenders. He of the cafes is closest to her location, so she switches to switches to map view and finds La Madia Art of Pizza is
taps the Share button and sends the listing to his friends map view. She uses the iPhone pinch gesture to zoom two blocks from hotel. Perfect.
via SMS. Andrew grabs a muni bus and heads to the outer in. The closest cafe is 3 Bees Coffee on 3rd Street. Who
Mission. He can almost taste the dollar PBRs. wants coffee? The girls jump in the car and cruise down El
Camino Real. Tasks
1. Launch LightPole Application from Home screen
Tasks Tasks 2. View recent locations
1. Launch LightPole Application from Home screen 1. Launch LightPole Application from Home screen 3. Tap Hotel Sax
2. Identify current location 2. Identify current location 4. Tap Yelp!
3. Tap My Places 3. Tap Channels 5. Searches for pizza
4. Tap MappyHour 4. Tap HotSpotr 6. Display POIs
5. Display POIs on a map 5. Display POIs on a map 7. Toggle map view
6. Tap The Argus 6. Zooms in 8. Taps La Madia Art of Pizza
7. Share via SMS 7. Views detail screen
8. Displays 3 Bees on map