Agile User Centric Design - Lean Usability

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  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • Resource: http://jeremyjohnson.com
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • Resource: http://jeremyjohnson.com
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/
  • Agile User Centric Design - Lean Usability

    1. 1. Agile User Centric Design By: Poppy Martono
    2. 2. What is Agile User Centric Design?
    3. 3. Lean Principle +Agile Development +User Centric Design
    4. 4. Lean Principle
    5. 5. Learn to love error
    6. 6. Learn and understand users!
    7. 7. Reduce waste
    8. 8. Do we really need those extra fields?Do we really need thatsuperlongtext on button/email/page?
    9. 9. Expedia.comremoved 1 field from booking form = 12 million profit increase in a year
    10. 10. Think minimum process
    11. 11. Only this simple process required: Recruit – Test – Discuss – Fix it?
    12. 12. Seek perfection(Continous Improvement)
    13. 13. Iterate and refine!
    14. 14. Take notes and discuss (don’t write reports!)
    15. 15. Reality check…
    16. 16. What have open university done for usability?
    17. 17. What’s next?
    18. 18. How to include usability toScrum Agile Process
    19. 19. Dreyfus Model
    20. 20. Dreyfus Model Expert Proficient Competent Beginner Novice
    21. 21. Why do we need to utilise dreyfus model?
    22. 22. Learn from small steps Continous improvement Seek perfection
    23. 23. Value Product over Process Source: http://www.jeremydjohnson.com
    24. 24. Utilise sprint 0 or iteration 0 to test new features
    25. 25. “Pre-Work Ideas during Conceptual Phase” Invent some user personas Write some user stories associated with it. Work with PO and build the ‘expected’ user navigation flow.
    26. 26. Involve development team to help with usability testing
    27. 27. Include usability testing into Sprint definition of DONE
    28. 28. Coach development team the new meaning of Done DONE = Starts validating your solution
    29. 29. UX in Sprint Retrospective Learn from previous achievement and mistake
    30. 30. “Lean Guerrilla testing”Do usability testing over and over again to make sure your‘expected’ user flow matches with the ‘actual’ user flow.Verify, re-tweak and start again.
    31. 31. When we do usability testingRecruit real clients that represent open university market segmentThink about them during pre-work stage, when you’re doingnavigation flow and discussing features!
    32. 32. Ideal Agile User Centric Development Process
    33. 33. “Performance metric”• Completion rate - are users able to complete task?• Time on task – how long does it take to complete?• Page views – how many pages does it take to complete?• Errors – number of error per task?• Satisfaction – how does user rate the system
    34. 34. Search Summary - a recommendation• What is missing?• Quick win• Understanding user flow for each user persona• New ideas
    35. 35. Quick Win• Add more prominent reset filter action• Expand the most used search filter• Add sort by (Relevance, Most popular, Availability (Earlier to later))• Display more results for courses and units (at least 10)• Display better description on the search result• Use same naming convention for search results and filter e.g. Course type vs level of study• Add ability to user to navigate back and forward from search result to view search result• Add help info to explain search filter
    36. 36. The end

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