Here\'s an example of Nivea\'s results from Wildfire\'s solutions

1. NIVEA builds enthusiastic audience with over 70,000 “Likes” in
brand’s centennial photo contest co-sponsored by Rihanna
Highlights
• The photo contest received more than 39,000 views and over 950 entries!
• Over the course of the six-week contest, NIVEA’s Facebook fan page accumulated over
70,000 “Likes.”
• The numbers increased from averaging around 1,500 users per day to 55,000 per day!
Challenge Throughout its six-week Skin2Skin
Challenge, NIVEA provided its fans with
Xomad wanted to create a unique campaign
exclusive access to brand offerings and
that made NIVEA USA’s Facebook page
behind-the-scenes footage of Rihanna’s Nivea
more engaging and interactive. Specifically,
tour. The opportunity to see Rihanna
the agency wanted to increase awareness Nivea is one of the leading international skin care
perform live proved to be great incentive companies and consistently offers consumers
for NIVEA’s brand products and messaging
for fans to participate in the contest, and innovative skin care products.
and partnership with Rihanna’s LOUD tour.
generated significant publicity for NIVEA.
Xomad
Solution
Results Xomad is a digital influencer (DI) marketing agency
Xomad teamed with Wildfire to launch that provides brands with a large pool of DIs and
The photo contest yielded creative
its Skin2Skin Challenge photo contest resources to make any campaign successful in the
submissions and successfully spurred fan
on Facebook, which encouraged NIVEA social media aspect. Founded in 2010, Xomad’s clients
engagement and interaction. The contest range from NIVEA to Blackberry and everything in
enthusiasts to upload photos of their
received more than 39,000 views and between.
“Skin2Skin moments” with loved ones.
over 950 entries. Over the course of the
Contestants submitted photos that
six-week contest, NIVEA’s Facebook fan
illustrated their comfort in their own skin
page accumulated over 70,000 “Likes.”
and incorporated images of NIVEA’s iconic
The promotion exponentially expanded
brand.
user engagement. The numbers increased
As a sponsor of Rihanna’s US and from averaging around 1,500 users per day
European Tour, NIVEA teamed with to 55,000 per day. Wildfire and the digital
Rihanna to share its 100th anniversary with agency, Xomad, helped put a face to the
fans around the world. NIVEA’s Skin2Skin NIVEA brand and generated brand-specific
Challenge provided the brand’s Facebook conversations.
fans with enticing prizes that rewarded
their participation. NIVEA awarded the
contestant whose photo received the most
votes a grand prize trip for two to see Contact Sales now at
Rihanna perform in Europe. NIVEA also 1-888-274-0929 or
awarded the contest whose photo received
sales@wildfireapp.com
the most comments a trip to see Rihanna
perform in New York or Las Vegas, VIP
tickets, and a unique opportunity to meet
Rihanna!
www.wildfireapp.com