Increase facebookfans with_blutooth

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Increase facebookfans with_blutooth

  1. 1. Increase facebook fans using blutooth August 2010
  2. 2. Build fans traditionally Well known b d can W ll k brands quickly build fans because consumers are actively seeking them in FB. Not so for brands with low brand awareness. Building facebook fans requires a f b kf i different strategy.
  3. 3. Unconventional strategy Draw our captive audience from restaurant stores to facebook Calculate overall foot traffic to stores and work on a conversion of 10% Days Av traffic # of stores Total traffic Weekdays 20 150 2 6000 Weekends 8 250 2 4000 10000
  4. 4. Campaign strategy Table wobblers, Become a fan posters, mall ads t ll d to participate Blutooth p sh Bl tooth push Tell a messages to handsets friend in stores
  5. 5. Unique selling proposition Tie in unique selling proposition of the restaurant to campaign message Example salad bar
  6. 6. Campaign message Create the most healthiest salad and share it on facebook to WIN prizes daily.
  7. 7. How blutooth can work 20m range to g phones Hidden device ith Hidd d i with wifi and blutooth Upload a the healthiest salad and WIN!
  8. 8. Contact firestarter for quotation info@firestarter.com.sg @
  9. 9. First of 3 two-month promotions X3 promotions Each one focuses on a different aspect of dining offer Results: assume 10,000 visitors per month with a 10% participation rate depending on value of the offer = 1,000 fans per month a s pe o t
  10. 10. Deliverables per campaign Description duration Approx fee ($) Campaign concept Hero picture, headline, 1 week xx + copy support copy Point of sale Design, layout, finished 2 weeks xx collateral art Maintenance of Look at facebook daily 2 months xx Facebook fan and engage with page and blutooth d bl t th customers. E t Encourage friend get friend and announce winners. Add links to video and articles on healthy eating info@firestarter.com.sg i f @fi t t
  11. 11. For entire campaign Description duration Approx fee ($) Blutooth hardware Bluetooth technology and 6 months xxx rental software info@firestarter.com.sg
  12. 12. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2010 www.firestarter.com.sg

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