twitter powerpoint

1. 140 Characters: The
Twitter Chronicles
By David Steadman

2. How Twitter Saved London’s Air
 Clean Air in London (@cleanairlondon) “is a non-profit
organization that campaigns for sustainable air quality in
London”.
 Provides education about air quality and solutions to improve it

3. How it all began
 Clear Air in London
aimed to “extend the
reach of their content
and more rapidly grow
their base of engaged
followers.”
 “Geo-targeting” was
used to spread
awareness to London’s
twitter users.

4. How Other Twitter Users Pitched In
 Word of London’s alarmingly high
levels of “nitrogen dioxide”
spread through twitter accounts
operated by the “Mayor of
London” (Boris Johnson), “BBC
News”, and “The Guardian.”

5. The Outcome
 @cleanairlondon was
“successful” in its
attempts to raise
awareness.
 Engagement rate of
“19.4%”.
 Over “two times as many
followers”
 Over “three times as
many overall clicks”

6. Why it was a success
 “Strong Message with tips
and guidelines” to
cultivate a “public
understanding” of
pollution.
 “Targeting” the audience
that would generate the
best results.
 “Personally”
acknowledging retweets,
favorites, and new
followers.

7. Twitter to the Rescue

8. How it Happened
 In 2012, New York Times
reporter David Pogue had
his iPhone stolen on a
subway
 After activating the tracking
device, Pogue discovered
that his phone traveled
several miles to a “sketchy”
suburb in Maryland.
 He then posted these
tweets to his 1.4 million
Twitter followers:

9. How it Happened
Cont.
 Within “minutes” of the
tweet being posted, several
of his followers began
searching.
 One of those followers was a
“police officer” in the town
where the phone was
emitting a signal.

10. How the Phone was found
 After some searching, the
iPhone was found lying in
the “backyard” grass of a
nearby home.
 Initially, the homeowner
denied taking the phone.
 Later, he admitted to
taking it in order to avoid
criminal charges.

11. The Outcome
 The iPhone was then sent
back to David Pogue’s
residence in Connecticut.
 The story raised questions
about user privacy
 Mr. Pogue refuted the
concerns, saying that the
tracking device could only
be activated with a
password HE set.

12. SOURCES
 Clean Air in London
https://business.twitter.com/succ
ess-stories/clean-air-London. 17
February 2015. Online.
 Privacy in a Digital Age.
http://www.pbs.org/newshour/bb
/media-july-dec12-phone_08-03/.
18 February 2015. Online.
 Images Provided by Creative
Commons and Google Images