The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
1. Building your industry voice with social media By David Spark, Founder, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com [email_address] http://twitter.com/dspark
2. David Spark Founder Spark Media Solutions David Lucatch CEO Intertainment Media
14. “ What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR