This document discusses how B2B sales is adjusting to buyers using multiple channels and becoming omnichannel. It suggests that both better enabling buyers and sellers through technology, as well as accelerating the use of sales technologies by companies can provide added value for both groups. Digital and human interactions both seem equally necessary to succeed in B2B sales in today's world.

1. Powfwefwewering B2B
Sales
witxgsgewrgh
Digital
May 2020 | Sales 3.0 Lwgwergeadership Summit
Jennifer Stanley, Partner
Marie Rowell, Associatgrgwege Partner

2. We live in a world of “AND”
… digital AND human
interawegwegctions
seem
equallwegy necessary to
succeedwge in B2B sales

3. 1
Buyers have become
omnsdfwefweichannel; Sales is adjustin
2
Bettwegweer enablement of buyers and
sewegwgwegllers through technology c
benefit both groups
3
Companies might consider
accelerwegwegwating sales tech use c
as a souwegwegrce of added value