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Copyright
DKParker, LLC
2013
Ideas & Business Models
Dave Parker
@DaveParkerSEA
www.dkparker.com
Dave@dkparker.com
Copyright
DKParker, LLC
2013
Agenda
  About Dave
  Big Ideas/Big Markets
  Business Models
  Q&A
Copyright
DKParker, LLC
2013
About Dave
  VP Programs at UP Global (Startup Weekend + Startup
America)
  Serial Entrepreneur
  EIR at Mitsui Venture Capital
  Board member for four mid-market, handful of startups
and advisory board for over 50 startup companies +
NWEN
  Husband, Dad
Copyright
DKParker, LLC
2013
Big Idea/Big Markets
Copyright
DKParker, LLC
2013
Markets
 Who Buys from You?
 Business to Business
 Business to Consumer
 Established vs. Immature
 What is a Market?
Copyright
DKParker, LLC
2013 Source: Dow Jones VentureSource
AmountInvested($B)
NumberofDeals
Investment Falls in 2012
Deal Flow and Equity into Venture-Backed Companies
Copyright
DKParker, LLC
2013 Source: Dow Jones VentureSource
Industry Allocations Steady in 4Q’ 12
Deal Flow Allocation by Selected Groups
%DealFlowAllocation
Copyright
DKParker, LLC
2013 Source: Dow Jones VentureSource
Software Loses Pace in 4Q’ 12
IT Investment Allocation by Sector
%ofDollarsInvested
Copyright
DKParker, LLC
2013
Big Markets?
 Is the Market in Billions?
 Specific Opportunity for VC >$100M
 If you own the market how big
would your be
 Market Leader vs. First Mover
 Known or unknown
Copyright
DKParker, LLC
2013
Big Ideas?
 Changes the
world
 Simple
 “Aha” idea
 Transformational
 Changes a
market
 Complex
 Feature or tool
 Incremental
Copyright
DKParker, LLC
2013
Big Problems
 Pain Pill? Have to have it
 Vitamin? Nice to have
 Who wins if you win?
 Do they “win big” or “save a little”?
Copyright
DKParker, LLC
2013
It’s takes as
long to build a
small idea as
big idea
Copyright
DKParker, LLC
2013
Contrast
 Passion!
 Ideas!
 Product
 Doesn’t make
it a great
business
 Execution
 Company
Copyright
DKParker, LLC
2013
Business Models
Copyright
DKParker, LLC
2013
Your Idea
(may) be
unique. Your
business model
is not
Copyright
DKParker, LLC
2013
B2B Sales Models
  Direct – internal sales people (Inside or Outside), # of deals/
Month, salary + commissions
  Distribution/Channel Sales – Indirect or external, <# of deals/
Month, no Salary, just commission <Mindshare. Fulfill
demand, don’t create demand
  White Label Sales/Licensing – infrastructure or license sales,
long sales cycle, few but targeted customers
  Web Direct – Advertising and conversion based sales, sales
support?, requires customers to search
  Retail – N/A
Copyright
DKParker, LLC
2013
6 7 “Scalable” B2B Business Models
1. Commerce – Physical Goods- Wholesale, cost
of goods, retail, average margin, physical
good
2. Subscription – Dropbox – cost of customer
acquisition, lifetime value and churn
3. Lead Generation – AllStarDirectories – traffic,
form data, price per lead,
Copyright
DKParker, LLC
2013
6 7 Scalable B2B Models, Cont.
4. Market Place – Alibaba – average transaction,
commission on transaction
  But start with one side
5. Transaction Fees – Flattr, KickStarter – average transaction
fee, commission
6. Combinations – Multisided markets – hardware sensors,
software services with data analytics
7. Non-profit -
Scalable doesn’t include services – Others?
Copyright
DKParker, LLC
2013
13 B2CModels
  TechCrunch Teardown: 13 Consumer Internet Business
Models (Part I) « The World According To Carp
http://fndri.com/jEvuYa - Steven Carpenter
  Media
  Paid Service
  Physical Commerce
  Kfactor businesses don’t need a model
Copyright
DKParker, LLC
2013
Copyright
DKParker, LLC
2013
Copyright
DKParker, LLC
2013
Your examples
  What model will you use? How will you model it?
  Example
Copyright
DKParker, LLC
2013
Copyright
DKParker, LLC
2013
Q&A
Copyright
DKParker, LLC
2013
Founder Institute
www.fi.co/apply/159
15 Week Early Stage Accelerator Program
Monday nights beginning in November – including dinner
Graduation in March
$995
Copyright
DKParker, LLC
2013
dave@dkparker.com
www.foresttreesbark.com/blog
@DaveParkerSEA

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