Created for MovieSet.com to explore reasons, best practices and campaign strategy for promoting films in production by promoting from green light to red carpet.

1. Social Marketing for Movies
A Practical Guide By Dave Olson
for MovieSet.com

2. Participatory Marketing
Social Media?
Keys Participatory Marketing
Benefits
Results

3. More than Numbers
Unlike ʻtradʼ
Trackable
Growing
Efficient
* Fan Base & Culture
* Fest/Opening Success
* Documentary Archive
= Get to do it all
over again

4. Preparing Content
Publish Early +
Publish Often
=
Engaged Fans
videos, stills, blog articles, news, links ...

5. Video Tips
Schedule
Theme
Crew
Fill
Rolling
Describe!

6. Stills Tips
Production stills
+
Snapshots
Label & Describe

7. Blog Tips
Break it up
Specific Headline
Tag it up
Share

8. News & Links
News Alerts Publicity Archive
Add Photos Acknowledge

9. Search Optimizing
SEO
Google-juice / PR
Ahead of IMDb & Wikipedia -
hurrah!
Recipe: Content +
Links + Code + Time

10. Search Optimizing
Title
URL
Headers
Link anchors
Anchor titles

11. Building Vocabulary
* Build Funnels
* Helps Discovery
* Relevant-ish ONLY
* Include Misspellings

12. Target Audience
* Age Range
* Gender
* Similar movies
* Based on a true story/
another medium
* Primary and Secondary
Genre
* One line description
* Product Placement
opportunities
* and importantly, tags

13. Crew/Cast/Phase Set-up
Register for a Lot Pass
to:
* Give access to tools
* Become first fans
Fill in Phases to:
* Forward motion
* Shooting schedule

14. Trends Spotting
Find out which actor
in your movie is
trending and why ~
publish accordingly.

15. Promotion Tactics
1) Micro Updates -
backchannel convo
2) Build Links
IMDb, fan sites, studio sites,
production company site
3) Submit Socially
Toolbox:
Twitter
Digg
StumbleUpon
Reddit

16. Conversation
Create Fans
Comments Guest
Remember: Authenticity

17. Competitions and Contests
Involve: video, quote, photo, song
Prizes from set (or on-set)
Acknowledge

18. Campaign Planning
Objectives
* Create Awareness
* Generate Interest
* Create Archive
Tasks
* Build Story
* Invite
* Measure

19. Assembling
Kick off meeting
Producer
Production Coord.
Asst. Director
EPK cameraman
Stills photographer
Unit Publicist
Inform Cast and
Crew Early

20. Measuring
Search Results Engagement
• Fans
• Comments
• Video Views
• Re-Tweets
• Twitter messages
• Facebook messages
• Digg/Stumble submissions
• Social bookmarks
• Blog mentions/links
Analytics

21. More Help
Production Tools Social Mktg Services
http://corporate.movieset.com/tour http://corporate.movieset.com/services
movieset.com
blog.movieset.com
Twitter @movieset

22. Resources
Toolbox: Glossary:
Twitter Google Alerts
Facebook Google Juice
MySpace Web 2.0
YouTube Social media
Flickr Social networking
IMDb SEO/SEM
Wikipedia RSS
Hootsuite Blogs
Netvibes Video-blogs/Vlogs
Podcasts

23. Get the Guide
Social Promotion for Movies
A Practical Guide
http://corporate.movieset.com/blog
Get it & Share it
By Dave Olson for
MovieSet.com