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How to parachute into an exisiting product

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An important skill for a Product Manager is the ability to parachute into an existing product and land on your feet. In this workshop you will learn how to immerse yourself in your new company and learn as much as you can as quickly as you can. Paul has been in product management for over ten years and has parachuted into several existing products, all in different industries.

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How to parachute into an exisiting product

  1. 1. How to Successfully Parachute into an Existing Product /Productschool @ProdSchool /ProductmanagementNY Venue Sponsored by
  2. 2. 11 Howtolandonyourfeetasaproductmanager March30,2016 PaulHurwitz HealthTech ProductDirector Parachuting into an Existing Product
  3. 3. 2 About Paul Hurwitz • 15+ Years in technology roles • 10 Years in Product roles • Finance/Accounting, Life Sciences & Health Tech products • Have parachuted 3 times into existing products.
  4. 4. 3 About Paul Hurwitz • Have parachuted 3 times into existing products. – Centage Corporation (Financial/Accounting) – Medidata Solutions (Life Sciences/Pharma) – ActiveHealth Management (Population Health Management)
  5. 5. 4 In the first 2 weeks – 5 Steps • First impressions are very important • Learn how product managers are perceived
  6. 6. 5 1) Meet with Key Stakeholders
  7. 7. 6 Business Stakeholders • CEO (depends on size of company) • Marketing director • Adjacent product managers • Sales director • Account Management Technical Stakeholders • VP Engineering / Development Lead • QA Lead • Customer Support Lead
  8. 8. 7 Discussions with Stakeholders What is the problem that we are trying to solve? • Face to Face (if possible) • Listen! Don’t talk too much. • Take notes
  9. 9. 8 2) Find (or Create) the backlog • What’s already been promised? • Any golf course deals? • Don’t make any commitments until you know the full scope
  10. 10. 9 3) Book Calls with Customers
  11. 11. 10 4) Learn Your Product •You only have a few days to experience your product as a naïve user
  12. 12. 11 5) Introduce yourself to the Development team (gently) •“Be a mensch instead of an MBA” – Rich Mironov •Position yourself as their champion
  13. 13. 12 First 30 - 60 Days – Another 5 steps
  14. 14. 13 1) At least 5-10 Calls with Customers
  15. 15. 14 2) Create a Product Strategy
  16. 16. 15 3) Get intimatewith your financials
  17. 17. 16 4) Prepare the business for a roadmap reset
  18. 18. 17 5) Get a few quick wins
  19. 19. 18 Conclusion "A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.“ -Deep Nishar, former SVP for products and user experience at LinkedIn Before you parachute in, have a plan to engage with people and issues. Remember that titles don’t matter, but driving collaboration and product success do.
  20. 20. 19 Contact Info • paul@phurwitz.com • www.phurwitz.com • http://lnkdin.me/phurwitz • http://twitter.com/phurwitzma
  21. 21. Upcoming Courses www.productschool.com www.productschool.com brad@productschool.com APPLY AT Weekdays: June 7th Weekends: June 4th
  22. 22. Project vs Product Managers: Yea, There’s a Difference– Apr 6th UPCOMING WORKSHOP www.productschool.com RSVP ON EVENTBRITE

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