This document describes an app called Avatar Goalseeker that allows users to create an avatar to represent themselves and track their progress toward goals. Users set milestones and mega goals for their avatar to accomplish, which unlocks accessories and powers for the avatar. As the user achieves more goals, their avatar improves with better accessories. Friends can support each other's avatars and give powerups for completing goals.
6. As you improve, your avatar improves:
Get some spiffy threads and level up on the
Awesome Meter
7. Mobile Application
Manage your avatar experience from
Your mobile phone.
-Check in on your goals and milestones
-Keep tabs on your friends, give them
powerups and tokens to keep them on
track to achieving their goals
8. If you miss deadlines, your avatar will regressâyouâll lose
powers and your clothes will turn to rags!
Youâll have to drop another token to get back into the action
9. Accomplishing Mega Goals unlocks special
accessories like the Flaming Sword
Achieve more goals to unlock super
swag
10. The more Mega Goals you accomplish and
milestones you reach, the better the swag
Jetpack
11. If amazing superpowers and astounding swag arenât
enough, use the Power Creator to invent your own!
Supersonic
Headphones
Plasma
Hammer Fist
Power Creator
12. Your profile badge will show off your awesomeness on
your Facebook Page, for your friends to see.
Friends can give Powerups and Tokens directly from your Profile Box
13. Support your friendsâ Avatars on the
friends page: give powerups when they
accomplish their goals
14. If you get sick or injured, your avatar hurts too â and waits until you
are healthy to resume the quest for Ultimate Epicness. The âgameâ
pauses and doesnât require tokens to resume.
Editor's Notes
Start in skivvies, and customize your avatar to represent you in the virtual space.
The Mega Goal can be a concrete task, like finishing a project, or a diffuse goal like âget fasterââbut it has to be something that can be broken down into discrete milestones. Dropping a coin (virtual currency) is an investment in your goal, as coins are a scarce resource.
Achieving the incremental milestones provides feedback on progress towards the overarching Mega Goal, and earning coins and upgrades for your avatar provides a way to show your progress to your social network.
Leveling up on the Awesome Meter provides for comparison with friends, reinforcing the desire to work to achieve your goals.
A mobile application provides access to your avatar away from the desktopâthe ubiquity of the mobile platform may be even more engaging than the desktop instantiation.
Providing âpunishmentâ for not achieving your goals is a âstickâ to go with the carrot of upgradesâslacking off isnât free!
Achieving the overarching goals gives super powers like the Flaming Sword, and as you achieve more goals, the more amazing things you can unlock. Curiosity and challenge keep people engaged with the application.
CertainPowerups can only be provided by friends, you canât get fuel for your jetpack or lighting for your thundersticks, but your friends support makes everything goThe reciprocal relationship cements ties and makes you very interested in hitting your milestones, to keep your avatar moving (similar to the hyper-successful Farmville model).
The reciprocal arrangement of the incentives provides for much more engagement â the big draw for Facebook is to see what cool comments people have