Melb cup 2015 - Got 3 seconds to place a tip?
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Website testing 10 of the top betting agencies leading up to the race.
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Melb cup 2015 - Got 3 seconds to place a tip?
- 1. Melbourne Cup Data Dave Anderson Marketing Director @daveando
- 2. Not sure which betting agency to bet with?
- 3. #Perform2015 Theory • 10 Minute Synthetic Testing • IE Browser • Melbourne and Sydney • 24 Hours up to 10am
- 4. 0 5 10 15 20 25 Luxbet Betfair Unibet Ladbrokes Sports Bet TAB Ubet Tom Waterhouse William Hill Bet365 Luxbet Betfair Unibet Ladbrokes Sports Bet TAB Ubet Tom Waterhouse William Hill Bet365 First Paint 1.126 1.681 2.79 0.976 0.769 1.117 2.682 1.287 1.017 2.077 Dom Interactice 2.526 2.591 2.93 2.091 3.57 1.157 3.07 2.455 2.212 2.151 Reponse Time 15.904 11.714 10.832 10.388 10.035 7.812 6.154 5.886 5.437 2.471 First Paint Dom Interactice Reponse Time Speed 1 2 3
- 5. 0 10 20 30 40 50 60 70 TAB Luxbet William Hill Sports Bet Betfair Tom Waterhouse Ubet Ladbrokes Unibet Bet365 TAB Luxbet William Hill Sports Bet Betfair Tom Waterhouse Ubet Ladbrokes Unibet Bet365 Hosts 42 28 32 23 16 20 16 18 15 2 Connections 63 55 50 42 40 36 29 25 21 10 Hosts Connections Complexity
- 6. 0 0.5 1 1.5 2 2.5 3 Sports Bet Betfair TAB Ladbrokes Bet365 Luxbet William Hill Ubet Tom Waterhouse Unibet MB Size
- 7. Response Time over Time
- 8. Ladbrokes Response Time Increase Media Math – 3rd Party Analytics Last Objects affected. Unlikely to impact users
- 10. Monitor 3rd Party Performance
- 12. 0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%. — Gopal Brugalette, Nordstrom It needs to be quick…real quick @daveando
- 14. The World’s Leading Brands Trust Dynatrace
- 15. COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE
Editor's Notes
- Back to the future – when marty mcfly landed in 2015 he didn’t find hoverboards. He found the nerds had taken over and the companies he used to know are now gone.
- But even something as simple as speed…we rate speed as more critical than features and functions…
- We are digital performance company