The world of data architecture began with applications. Next came data warehouses. Then text was organized into a data warehouse. Then one day the world discovered a whole new kind of data that was being generated by organizations. The world found that machines generated data that could be transformed into valuable insights. This was the origin of what is today called the data lakehouse. The evolution of data architecture continues today. Come listen to industry experts describe this transformation of ordinary data into a data architecture that is invaluable to business. Simply put, organizations that take data architecture seriously are going to be at the forefront of business tomorrow. This is an educational event. Several of the authors of the book Building the Data Lakehouse will be presenting at this symposium.