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You Need Only Four Social Technology Partners (At Most)
Social technology vendors are constantly trying to differentiate themselves based on the features they offer. But they do that for their benefit, not yours -- and focusing on small distinctions between platforms just complicates an already confusing marketplace.
In reality,there are only four social technology vendor categories that matter.Select Social Vendors Based On The Challenges They Address If you’re trying to plan better social programs, hire a social listening platform. To reach new audiences in social media, pick a social reach platform. To put social tools on your website,find a social depth platform. And when you’re ready to engage customers on sites such as Facebook and Twitter, select a social relationship platform.