1. BOOK] Crafting and executing strategy: The quest for competitive advantage: Concepts and cases
AA Thompson, AJ Strickland, JE Gamble, Zeng'an Gao - 2008 - dissertation.argosy.edu
... Student Names, Task. Team Member A, Evaluate how to strategic fit using Michael
Porter's generic strategies of differentiation, niche, and focus. ... 6, Functional Strategy;
Multicultural or Global Strategies; Strategic Management. Textbook ...
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SLIDES
http://www.slideshare.net/ArnoudvanderMaas/article-the-strategy-execution-agenda
http://www.slideshare.net/sannedekoning/five-types-of-cocreation-3881999?related=1
http://www.slideshare.net/Fronteer/fronteer-strategy-5-guiding-principles-110426-presentation?
related=2
http://www.slideshare.net/fred.zimny/co-creation-new-pathways-to-value?related=3
http://www.slideshare.net/stevenvanbelleghem/from-cocreation-to-collaboration?related=4
http://www.slideshare.net/nickcoates/the-innovators-guide-to-co-creation-nc?related=5
http://www.slideshare.net/jamie9010/co-creation-casestudies-4652055?related=6
Assignment A:
Gouillart, F. J. (2014). The race to implement co-creation of value with stakeholders: five approaches to
competitive advantage. Strategy & Leadership, 42(1), 2-8. doi:10.1108/SL-09-2013-0071
Parnell, J. A., Long, Z., & Lester, D. (2015). Competitive strategy, capabilities and uncertainty in small
and medium sized enterprises (SMEs) in China and the United States. Management Decision, 53(2), 402-
431. doi:10.1108/MD-04-2014-0222
Assignment B:
Question:
Co-creation is a generic form of Strategy that requires adopting five processes that each represent
a potential source of competitive advantage. Each of the processes can be fully utilized and used
2. a very little in combination A co-creation strategy will be most powerful when all five processes
are used in combination. The theory prediction is that in the foreseeable future the co-creation
model can become a main source of the firm's competitive advantage.
The five co creation strategies include; community, platform, interactions, experienced based and
economic value.
The implications involve opening up the traditional value chain to the stakeholders to a co-
creation Environment, Each firm tries to connect with each function and process attract the best
external players as partners.
The author (Gouillart -2014) states that Co Creation has five archetypes
• Community and social marketing
• Design Thinking
• Co-Creative transformation
• Crowd – Sourcing
• Open Innovation
What is the uniqueness and differentiating factors in the 5 different a co-creation strategies that
can applied to your dissertation research? Can the process be combined with each other for
3. dissertation research work?? Does this approach result in an individualized experience for all
stakeholders?
Published on Feb 13, 2013
(www.abndigital.com)
The Co-Creation Hub in Lagos is a 'social innovation centre' that was set up by Femi Longe and
'Bosun Tijani, in 2011. Our tech team in Lagos recently caught up with 'Bosun Tijani to discuss
innovation in Nigeria
https://www.youtube.com/watch?v=fXkVLixxEIo
https://www.youtube.com/watch?v=cmkaV_gqF50
April 05, 2013 - NIGERIA - Fingers tickle keyboards fastidiously, bright-colored walls boast
signs reading "We Code Hard," and an idle foosball table waits for its next contenders. These are
all signs you've entered a place for passionate tech enthusiasts. But if 'Bosun Tijani has his way,
this is where Nigeria's next great idea will be born.
4. Tijani is co-founder of the Co-Creation Hub -- or CcHub -- in Lagos, part of a 21st-century
technology movement sweeping the African continent.
Similar to Kenya's iHub and the newly opened Jozi Hub in South Africa, Nigeria's version also
creates a state-of-the-art space for like-minded people to collaborate and innovate. The CcHub,
though, aims to stand out from the pack with its focus on social responsibility.
New smartphones and tablet computers may be trendy, says Tijani, but they're more powerful
when harnessed in a way that improves healthcare, increases voter registration or "bridges the
gap between citizens and government." Tackling that last concept is Oluseun Onigbinde, an
original paying member of this innovation space and creator of the data-visualization site
YourBudgIT.com.
Onigbinde and his team have built colorful infographics explaining the highly complex, and
some might say boring, Nigerian federal financial system.
In one area, users can click through an animated display showing tiles sized relative to each and
every government expense. If you click on a tile, like the Ministry of Education for example,
additional breakdowns emerge showing how its money is divided. All of the information is
current, some is displayed as maps or pie charts, and one section even allows users to experiment
with increasing and decreasing specific funds.
"Most people never went to school to do public finance or economics," says Onigbinde, "so
6. TAGS: Inside Africa, Nigeria, Africa, Co-Creation Hub, CcHub, Lagos, Tech Hub, Technology,
YourBudgIT, Bosun Tijani, Oluseun Onigbinde, Social Media, Social Media Week, Information
Technology, Wi-Fi
https://www.youtube.com/watch?v=FKTbRgG_3ZY
Technology and Innovations in Africa
Published on May 2, 2013
Advancements in technology and innovation are in full swing in many African countries and it's
driven largely by women and youth. A few of these trendsetters visited Washington, to talk about
their work. VOA's Ndimyake Mwakalyelye reports and later talks to Richard Seshie, the founder
of Vivvus Renewables and Liz Ngonzi, an international entrepreneur, about Africa's technology
and innovations.
https://www.youtube.com/watch?v=wGA-f0TLJ-c
https://www.youtube.com/watch?v=6VhPgVafjz4