3. @PinLeague #OMSummit 954-505-8008
What do YOU want to discuss?
1. What Pinterest is (and isn’t)
2. Building Your Brand on Pinterest
3. Maximizing Pinterest ROI
4. @PinLeague #OMSummit 954-505-8008
Thank You!
Here’s A Gift
First Name + Email
(954) 505-8008
5. @PinLeague #OMSummit 954-505-8008
PinLeague makes
Pinterest Marketing
Easy
1. Mobilize Fan Base
2.Attract New Customers
3. Analytics & Insights
6. @PinLeague #OMSummit 954-505-8008
Data is at our Core
Analytics & Insights
Rich Social Data
Each Day… Audience Engine
>30 million Users
>70 million Pins
Social + Email
10. @PinLeague #OMSummit 954-505-8008
It’s NOT Conversational
175
Repins per Comment
Source: PinLeague data, based on a sample size of 3.3 million pins
11. It’s NOT about Status Updates
5-25 minutes
5-25 mins 5-25 minutes
80 minutes
80 minutes
> 1 week
Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin
League client data: internal + Google Analytics; based on a sample of client repins; April 2012
17. @PinLeague #OMSummit 954-505-8008
More Referrals Per User,
More Revenue Per Referral
$179
Ratio: 14.0 Average Order Value
Referral Share to from Social Referrals
User Share
14x $69 $80
12.5x
1.0 1.1
Twitter Facebook Pinterest Twitter Facebook Pinterest
Source: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
19. @PinLeague #OMSummit 954-505-8008
How Does Pinterest Factor
into Your Social Media Mix?
Not Yet Pinning
Have Started Pinning
Growing Quickly
Pinterest = #1 Social Site
20. @PinLeague #OMSummit 954-505-8008
Will You Invest in
Pinterest in 2013?
No.
Yes- Same as Today
Yes- More Than Today
21. @PinLeague #OMSummit 954-505-8008
Pinterest 600
Top 1,500 Brands on Pinterest
530
Adoption
is Growing 450 403
312
300
Our Estimate:
150 101 124
90% 0
83
penetration
Q1 Q2 Q3
in 2013
Have Profile Have 1,000+ Followers
Source: PinLeague research
22. @PinLeague #OMSummit 954-505-8008
Early Brand “Winners” Emerging
Women’s Magazine Brands: Conde Nast, Hearst, Meredith
Brand Followers
Harper’s Bazaar 4,573,654 Good News:
Better Homes & Gardens 298,772 Pinterest has started to
Seventeen 175,344 promote early adopters
Marie Claire 168,979
Country Living 178,246
Lucky Magazine 83,7554
Bad News:
3 brands >25,000
This window of
8 brands >10,000
opportunity will close
17 brands <10,000
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
23. @PinLeague #OMSummit 954-505-8008
80 / 20
80% of focus spent on Company profile / boards
80% of buzz and revenue from USER pins
24. @PinLeague #OMSummit 954-505-8008
Step 1: Know Your Audience
What is being shared / said
about your brand?
Who is doing the sharing /
talking?
25. @PinLeague #OMSummit 954-505-8008
Get A Free Analytics Dashboard at
PinLeague.com
26. @PinLeague #OMSummit 954-505-8008
See Who’s Pinning About You,
What They’re Pinning
27. @PinLeague #OMSummit 954-505-8008
Step 2:
Design CONTENT for the User
5 things they LOVE +
5 things they have a hard time finding +
2 things about you
= Your First 12 Boards
28. @PinLeague #OMSummit 954-505-8008
Cover Photos are Critical
Source: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
29. @PinLeague #OMSummit 954-505-8008
Step 3: Engage Your Fan Base
Integration Contests & Charity
Cross-Platform
30. @PinLeague #OMSummit 954-505-8008
Contests Draw Short-Term Attention
Restaurant Chains on Pinterest –Followers in September
4,000 3,819
3,434
3,000
Then, flatlined again
Jumped to #2 with
2,000 “Pin it to Win It” 1,720
contest on their blog
1,000
0 421
panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrill
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
31. @PinLeague #OMSummit 954-505-8008
Honda Jumped to An Early Lead
Automotive Brands on Pinterest –Followers in September
6,000
5,384
5,044
5,000
4,000 "Pintermission:” A 24-hour break from
3,000
Pinterest to visit places or buy products
they've pinned about (with $500 cash)
2,000
1,000 1,545
312 And Jeep?
0
honda volkswagen porsche peugeotpanama officialmini jeep
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
36. @PinLeague #OMSummit 954-505-8008
The Most Common Reason for
NOT Investing in Pinterest…
“I can’t justify the
ROI vs. Facebook or Twitter
where we have more followers.”
37. @PinLeague #OMSummit 954-505-8008
The Marginal Cost of Growth on
Pinterest is Lower then Facebook
$0.01 – 0.40 $0.50 – 2.50
So, the issue must be critical mass
Source: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
38. @PinLeague #OMSummit 954-505-8008
Energizing Your Base is the
Fastest Path to Critical Mass.
16k 471k
followers
2.1M
fans subscribers
*Twitter and e-mail available now, facebook coming soon
39. @PinLeague #OMSummit 954-505-8008
Most Companies use a single Blast;
this is a Flawed Approach
600k on “Yay!”
2.1 M Pinterest
E-mails
1.5M “Don’t SPAM
Not on
Me!”
Pinterest
40. @PinLeague #OMSummit 954-505-8008
But Each User is Unique;
Speak Their Language!
600k on
2.1 M Pinterest
E-mails
800k
1.5M Facebook
Not on
300k
Pinterest Twitter
42. @PinLeague #OMSummit 954-505-8008
Case Study: PinMail + Online Retail
60k +$11k / mo
Users Targeted on Pinterest
$1,800 +12k Pins
spend by users
Weekly +2,500
email sends followers
43. @PinLeague #OMSummit 954-505-8008
2nd Fastest Path to Critical Mass:
Influencer Recruitment
Simple Tip:
Engage followers
who haven’t yet
pinned from your
site with great
content
46. @PinLeague #OMSummit 954-505-8008
How Can I Help?
First Name + Email
(954) 505-8008
@danielpmaloney
danny@pinleague.com
Editor's Notes
SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
81% of respondents indicate post by friends directly influence purchase; 78% for posts by companiesMaya: 42% of users more likely to share negative experiences because of social mediaNew slide % of Pinterest users who liked a brand (58% fb), (42% fb) mentioned a brand in status update, share a link, video or story about a brand (41% fb)92% of users MORE LIKELY to talk about a brand after becoming a fan of itGrow Engage Monetize
Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks