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Jewelers Resource Pinterest Webinar by PinLeague


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Jewelers Resource Pinterest Webinar by PinLeague

  1. 1. Pioneers onHow Early Adopters Are Finding SuccessPiPi@PinLeague @danielpmaloney #AAFDaniel Maloney,PinLeague CEO & Co-founder
  2. 2. @PinLeague #AAF 954-505-8008On the Block…1. Five Key Things To Know(And 2 to Forget)2. Growing Your Brand on Pinterest3. Maximizing Pinterest ROI
  3. 3. @PinLeague #AAF 954-505-80081. Mobilize Fan Base2.Attract New Customers3.Analytics & Insights1. Mobilize Fan Base2.Attract New Customers3.Analytics & InsightsPinLeague makesPinterest MarketingEasy
  4. 4. @PinLeague #AAF 954-505-8008Trusted by 750 brands, 100 agenciesRetail / E-Commerce Brand Marketers PublishersAgencies
  5. 5. @PinLeague #AAF 954-505-8008Data is at our CoreRich Social DataEach Day…>40 million Users>75 million PinsAnalytics & InsightsAnalytics & InsightsAudience EngineAudience EngineSocial + EmailSocial + Email
  7. 7. @PinLeague #AAF 954-505-80081. Hyper-targeting is Built In
  8. 8. @PinLeague #AAF 954-505-8008Source: More Targeted  MoreADDICTIVE
  9. 9. 5-25 mins3. CONTENT LIVES LONGERSources:;; Pin League clientdata: internal + Google Analytics; based on a sample of client repins; April 20125-25 minutes80 minutes> 1 week5-25 minutes80 minutes
  10. 10. @PinLeague #AAF 954-505-80084. Pinterest is AspirationalWhat I’m doingWho I amWho I WANT TO BE
  11. 11. @PinLeague #AAF 954-505-80085. More Referrals Per User,More Revenue Per Referral14x12.5xSource:;
  12. 12. @PinLeague #AAF 954-505-8008ONE TO FORGET:PINTEREST IS FORWOMENQ4 2011: 90% femaleToday: 67% female
  13. 13. @PinLeague #AAF 954-505-8008
  14. 14. @PinLeague #AAF 954-505-8008AND ANOTHER: Pinterest was theFastest Site to 10 Million UsersSource: http://compete.com12/2012
  16. 16. @PinLeague #AAF 954-505-8008How Does Pinterest Factorinto Your Social Media Mix?Not Yet PinningHave Started PinningGrowing QuicklyPinterest = #1 Social Site
  17. 17. @PinLeague #AAF 954-505-8008Step 1: Know Your AudienceWhat’s being shared from your brand?Who is doing the sharing?What do those users engage with?
  18. 18. @PinLeague #AAF 954-505-8008Who is using a tool tounderstand their audience?No.No- But Want ToYes- I Am!
  19. 19. @PinLeague #AAF 954-505-8008Get A Free Analytics Dashboard
  20. 20. @PinLeague #AAF 954-505-8008Start With What’s Trending FromYour Domain Right Now
  21. 21. @PinLeague #AAF 954-505-8008Identify Top Advocates andGet to Know Them
  22. 22. @PinLeague #AAF 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
  23. 23. @PinLeague #AAF 954-505-8008Cover Photos are CriticalSource:
  24. 24. @PinLeague #AAF 954-505-8008Step 3:Study theResultsandOPTIMIZE
  25. 25. @PinLeague #AAF 954-505-8008Use A Category Heatmap To SeeWhich Content is Going Viral
  26. 26. @PinLeague #AAF 954-505-8008Dig Deeper into Content Strategywith the Boards Report
  27. 27. @PinLeague #AAF 954-505-8008And Which of Your Pins areGrowing Fastest or Most Discussed
  28. 28. @PinLeague #AAF 954-505-8008Optimize Pinning During the BestDays and Time for you Audience
  30. 30. @PinLeague #AAF 954-505-8008The Most Common Reason forNOT Investing in Pinterest…“I can’t justify theROI vs. Facebook or Twitterwhere we have more followers.”
  31. 31. @PinLeague #AAF 954-505-8008The Marginal Cost of Growth onPinterest is Lower then Facebook$0.01 – 0.40 $0.50 – 2.50So, the issue must be critical massSource: PinLeague data,
  32. 32. @PinLeague #AAF 954-505-800880 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
  33. 33. @PinLeague #AAF 954-505-8008Cross-PlatformWays to Engage Your Fan BaseIntegration Contests & Charity
  34. 34. @PinLeague #AAF 954-505-8008Contests Draw Short-Term Attention Jumped to #2 with  “Pin it to Win It” contest on their blogSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.comThen, flatlined again
  35. 35. @PinLeague #AAF 954-505-8008Cross-Platform Promotion is Better"Pintermission:” A 24-hour breakfrom Pinterest to visit places or buyproducts theyve pinned about (with$500 cash)And Jeep?Source: Clarity Pinterest Analytics Dashboard -
  36. 36. @PinLeague #AAF 954-505-8008Source:
  37. 37. @PinLeague #AAF 954-505-8008Source: Clarity Pinterest Analytics Dashboard ->1,000 Pinterestfollowers in 2 daysGrowth tripledfrom 35 to 110 /wk23k Likes later…
  38. 38. @PinLeague #AAF 954-505-800816kfollowers471kfans2.1Msubscribers*Twitter and e-mail available now, facebook coming soonBut Don’t Forget Where YourREAL Base Is…
  39. 39. @PinLeague #AAF 954-505-80082.1 ME-mails2.1 ME-mailsMost Companies use a single Blast;this is a Flawed Approach600k onPinterest600k onPinterest1.5MNot onPinterest1.5MNot onPinterest“Yay!”“Don’t SPAMMe!”
  40. 40. @PinLeague #AAF 954-505-80082.1 ME-mails2.1 ME-mailsBut Each User is Unique;Speak Their Language!600k onPinterest600k onPinterest1.5MNot onPinterest1.5MNot onPinterest800kFacebook800kFacebook300kTwitter300kTwitter
  41. 41. @PinLeague #AAF 954-505-80082-3x growth rateafterwards
  42. 42. @PinLeague #AAF 954-505-8008Case Study: PinMail + Online Retail60kUsers Targeted$1,800spendWeeklyemail sends60kUsers Targeted$1,800spendWeeklyemail sends+$11k / moon Pinterest+12k Pinsby users+2,500followers+$11k / moon Pinterest+12k Pinsby users+2,500followers
  43. 43. @PinLeague #AAF 954-505-8008Bonus Strategy:Influencer RecruitmentSimple Tip:Engage followerswho haven’t yetpinned from yoursite with greatcontent
  44. 44. @PinLeague #AAF 954-505-8008Important: Influencers areInfluential About SOMETHING
  45. 45. @PinLeague #AAF 954-505-8008Important: Influencers areInfluential About SOMETHING
  46. 46. @PinLeague #AAF 954-505-8008The Challenge:Finding The Right Influencers
  47. 47. @PinLeague #AAF 954-505-8008We loveburgers.We pinnedcontent fromchilis.comWe pin aboutfood often = influencerAudience Engine: Interest-DrivenInfluencer Recruitment
  48. 48. @PinLeague #AAF 954-505-8008THE KEY TO PINTEREST ROI:THE DATA
  49. 49. @PinLeague #AAF 954-505-8008ApplicationsContent Analysis •SEO•Content Strategy•Product TestingInfluencer & FanIdentification•Build Influencer Network•Expand Affiliate NetworkCompetitiveIntelligence•Merchandising•Track Campaign Effectiveness•Recruit Competitors’ CustomersPinterest Data In Action…
  50. 50. @PinLeague #AAF 954-505-8008How Can I Help?First Name + Email(954)