Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jewelers Resource Pinterest Webinar by PinLeague

762 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Jewelers Resource Pinterest Webinar by PinLeague

  1. 1. Leveragingto grow your businessPi@PinLeague help@pinleague.comDaniel Maloney, Jessica HowePinLeague
  2. 2. @PinLeague 954-505-8008Thank You!We’d Like to ShareFirst Name + Email(954) 505-8008
  3. 3. @PinLeague 954-505-8008On the Block…1. Superfast Pinterest Primer2. Five Key Things To Know(And 2 to Forget)3. Growing Your Brand on Pinterest4. Maximizing Pinterest ROI
  4. 4. @PinLeague 954-505-8008Accounts Manager• Chipotle, Walmart Alum• Loves: Making you happy!• @Jessica_R_HoweCo-founder, CEO• Past: Google, YouTube, AOL• Passion: Data, Personalization• @danielpmaloney
  5. 5. @PinLeague 954-505-80081. Mobilize Fan Base2.Attract New Customers3.Analytics & InsightsPinLeague makesPinterest MarketingEasy
  6. 6. @PinLeague 954-505-8008Trusted by 750 brands, 100 agenciesRetail / E-Commerce Brand Marketers PublishersAgencies
  7. 7. @PinLeague 954-505-8008Data is at our CoreRich Social DataEach Day…>40 million Users>75 million PinsAnalytics & InsightsAudience EngineSocial + Email
  8. 8. SUPER-FASTPRIMER
  9. 9. @PinLeague 954-505-8008Users Build Boards on their Profile
  10. 10. @PinLeague 954-505-8008Boards contain Pins
  11. 11. @PinLeague 954-505-8008Pins come from ANYWHERE
  12. 12. @PinLeague 954-505-8008Users Can Browse Pins by Category
  13. 13. @PinLeague 954-505-8008Users Can Search for Pins
  14. 14. @PinLeague 954-505-8008Users See Pins of Users They Follow
  15. 15. KEY THINGSTO KNOW(AND TWO TO FORGET)
  16. 16. @PinLeague 954-505-80081. Hyper-targeting is Built In
  17. 17. @PinLeague 954-505-8008Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look2. More Targeted  More ADDICTIVE
  18. 18. 5-25 mins3. CONTENT LIVES LONGERSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; PinLeague client data: internal + Google Analytics; based on a sample of client repins; April 20125-25 minutes80 minutes> 1 week5-25 minutes80 minutes
  19. 19. @PinLeague 954-505-80084. Pinterest is AspirationalWhat I’m doingWho I amWho I WANT TO BE
  20. 20. @PinLeague 954-505-80085. More Referrals Per User,More Revenue Per Referral1.0 1.114.0Twitter Facebook PinterestRatio:Referral Share toUser Share14x12.5xSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/$69 $80$179Twitter Facebook PinterestAverage Order Valuefrom Social Referrals
  21. 21. @PinLeague 954-505-8008ONE TO FORGET:PINTEREST IS FORWOMENQ4 2011: 90% femaleToday: 67% female
  22. 22. @PinLeague 954-505-8008
  23. 23. @PinLeague 954-505-8008AND ANOTHER: Pinterest was theFastest Site to 10 Million UsersSource: http://compete.com12/2012
  24. 24. GROWINGYOURON
  25. 25. @PinLeague 954-505-8008How Does Pinterest Factorinto Your Social Media Mix?Not Yet PinningHave Started PinningGrowing QuicklyPinterest = #1 Social Site
  26. 26. @PinLeague 954-505-8008Step 1: Know Your AudienceWhat’s being shared from your brand?Who is doing the sharing?What do those users engage with?
  27. 27. @PinLeague 954-505-8008WHERE DO I START?Free Analytics Dashboard at PinLeague.com
  28. 28. @PinLeague 954-505-8008Start With What’s Trending FromYour Domain Right Now
  29. 29. @PinLeague 954-505-8008Identify Top Advocates andGet to Know Them
  30. 30. @PinLeague 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
  31. 31. @PinLeague 954-505-8008Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
  32. 32. @PinLeague 954-505-8008
  33. 33. @PinLeague 954-505-8008
  34. 34. @PinLeague 954-505-8008Step 3:Study theResultsandOPTIMIZE
  35. 35. @PinLeague 954-505-8008Use A Category Heatmap To SeeWhich Content is Going Viral
  36. 36. @PinLeague 954-505-8008Dig Deeper into Content Strategywith the Boards Report
  37. 37. @PinLeague 954-505-8008And Which of Your Pins areGrowing Fastest or Most Discussed
  38. 38. @PinLeague 954-505-8008Optimize Pinning During the BestDays and Time for you Audience
  39. 39. MAXIMIZINGROI
  40. 40. @PinLeague 954-505-8008The Most Common Reason forNOT Investing in Pinterest…“I can’t justify theROI vs. Facebook or Twitterwhere we have more followers.”
  41. 41. @PinLeague 954-505-8008The Marginal Cost of Growth onPinterest is Lower then Facebook$0.01 – 0.40 $0.50 – 2.50So, the issue must be critical massSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
  42. 42. @PinLeague 954-505-800880 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
  43. 43. @PinLeague 954-505-8008Cross-PlatformWays to Engage Your Fan BaseIntegration Contests & Charity
  44. 44. @PinLeague 954-505-8008Contests Draw Short-Term Attention3,4343,8194211,72001,0002,0003,0004,000Restaurant Chains on Pinterest –Followers in Septemberpanerabread maggianos pfchangs tgifridayspins chilis qdobamexgrillJumped to #2 with“Pin it to Win It”contest on their blogSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.comThen, flatlined again
  45. 45. @PinLeague 954-505-8008Cross-Platform Promotion is Better5,0445,3843121,54501,0002,0003,0004,0005,0006,000Automotive Brands on Pinterest –Followers in Septemberhonda volkswagen porsche peugeotpanama officialmini jeep"Pintermission:” A 24-hour break fromPinterest to visit places or buy productstheyve pinned about (with $500 cash)And Jeep?Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  46. 46. @PinLeague 954-505-8008Source: http://facebook.com/jeep
  47. 47. @PinLeague 954-505-8008Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com>1,000 Pinterestfollowers in 2 daysGrowth tripledfrom 35 to 110 /wk23k Likes later…
  48. 48. @PinLeague 954-505-800816kfollowers471kfans2.1Msubscribers*Twitter and e-mail available now, facebook coming soonBut Don’t Forget Where YourREAL Base Is…
  49. 49. @PinLeague 954-505-80082.1 ME-mailsMost Companies use a single Blast;this is a Flawed Approach600k onPinterest1.5MNot onPinterest“Yay!”“Don’t SPAMMe!”
  50. 50. @PinLeague 954-505-80082.1 ME-mailsBut Each User is Unique;Speak Their Language!600k onPinterest1.5MNot onPinterest800kFacebook300kTwitter
  51. 51. @PinLeague 954-505-80082-3x growth rateafterwards
  52. 52. @PinLeague 954-505-8008Case Study: PinMail + Online Retail60kUsers Targeted$1,800spendWeeklyemail sends+$11k / moon Pinterest+12k Pinsby users+2,500followers
  53. 53. @PinLeague 954-505-8008Bonus Strategy:Influencer RecruitmentSimple Tip:Engage followerswho haven’t yetpinned from yoursite with greatcontent
  54. 54. @PinLeague 954-505-8008Important: Influencers areInfluential About SOMETHING
  55. 55. @PinLeague 954-505-8008Important: Influencers areInfluential About SOMETHING
  56. 56. @PinLeague 954-505-8008The Challenge:Finding The Right Influencers
  57. 57. @PinLeague 954-505-8008We loveburgers.We pinnedcontent fromchilis.comWe pin aboutfood often = influencerAudience Engine: Interest-DrivenInfluencer Recruitment
  58. 58. @PinLeague 954-505-8008THE KEY TO PINTEREST ROI:THE DATA
  59. 59. @PinLeague 954-505-8008ApplicationsContent Analysis •SEO•Content Strategy•Product TestingInfluencer & FanIdentification•Build Influencer Network•Expand Affiliate NetworkCompetitiveIntelligence•Merchandising•Track Campaign Effectiveness•Recruit Competitors’ CustomersPinterest Data In Action…
  60. 60. @PinLeague 954-505-8008How Can We Help?First Name + Email(954) 505-8008@PinLeaguehelp@pinleague.com

×