Establishing Your Brand & Maximizing ROI on   Daniel Maloney, CEO & Co-founder @PinLeague   @danielpmaloney   #OMSummit
@PinLeague #OMSummit   954-505-8008This Presentation is  Interactive
@PinLeague #OMSummit      954-505-8008What do YOU want to discuss?       1. What Pinterest is (and isn’t)       2. Buildin...
@PinLeague #OMSummit   954-505-8008 Thank You!Here’s A Gift     First Name + Email     (954) 505-8008
@PinLeague #OMSummit    954-505-8008PinLeague makes     Pinterest Marketing                                Easy           ...
@PinLeague #OMSummit        954-505-8008Data is at our Core                               Analytics & Insights  Rich Socia...
WHAT                 IS   (AND ISN’T)
@PinLeague #OMSummit   954-505-8008     Fastest to 10 Million Monthly Users;     now >30 Million                          ...
@PinLeague #OMSummit                        954-505-8008      “It’s ADDICTIVE!”Source: http://info.rjmetrics.com/blog/bid/...
@PinLeague #OMSummit   954-505-8008 It’s NOT Conversational                                                  175          ...
It’s NOT about Status Updates                   5-25 minutes            5-25 mins                              5-25 minute...
@PinLeague #OMSummit   954-505-8008Pinterest is an Online Pinboard
@PinLeague #OMSummit     954-505-8008Pinterest makes  …Life events       …Home Projects            …Shopping              ...
@PinLeague #OMSummit     954-505-8008Pinterest makes      Discovery &       Planning                                Social.
@PinLeague #OMSummit   954-505-8008Fundamental Difference     What I’m doing     Who I am     Who I WANT TO BE
@PinLeague #OMSummit   954-505-8008It’s Brand and Product Inclusive
@PinLeague #OMSummit                                                             954-505-8008    More Referrals Per User, ...
BUILDING  YOUR    ON
@PinLeague #OMSummit      954-505-8008 How Does Pinterest Factorinto Your Social Media Mix?             Not Yet Pinning   ...
@PinLeague #OMSummit   954-505-8008Will You Invest inPinterest in 2013?    No.    Yes- Same as Today    Yes- More Than Today
@PinLeague #OMSummit                 954-505-8008  Pinterest                      600                                     ...
@PinLeague #OMSummit                 954-505-8008   Early Brand “Winners” Emerging   Women’s Magazine Brands: Conde Nast, ...
@PinLeague #OMSummit       954-505-8008 80 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from ...
@PinLeague #OMSummit   954-505-8008Step 1: Know Your AudienceWhat is being shared / said  about your brand?Who is doing th...
@PinLeague #OMSummit   954-505-8008Get A Free Analytics Dashboard at         PinLeague.com
@PinLeague #OMSummit   954-505-8008See Who’s Pinning About You,What They’re Pinning
@PinLeague #OMSummit   954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time fi...
@PinLeague #OMSummit                                    954-505-8008     Cover Photos are CriticalSource: http://mashable....
@PinLeague #OMSummit   954-505-8008Step 3: Engage Your Fan BaseIntegration    Contests & Charity                   Cross-P...
@PinLeague #OMSummit                                    954-505-8008  Contests Draw Short-Term Attention                  ...
@PinLeague #OMSummit                              954-505-8008  Honda Jumped to An Early Lead                   Automotive...
@PinLeague #OMSummit   954-505-8008Source: http://facebook.com/jeep
@PinLeague #OMSummit                    954-505-8008  23k Likes later…                                                    ...
@PinLeague #OMSummit   954-505-8008Step 4: Measure and Adjust   http://PinLeague.com
MAXIMIZINGROI
@PinLeague #OMSummit   954-505-8008The Most Common Reason forNOT Investing in Pinterest…       “I can’t justify the ROI vs...
@PinLeague #OMSummit                    954-505-8008   The Marginal Cost of Growth on   Pinterest is Lower then Facebook  ...
@PinLeague #OMSummit    954-505-8008              Energizing Your Base is the             Fastest Path to Critical Mass.  ...
@PinLeague #OMSummit        954-505-8008Most Companies use a single Blast;this is a Flawed Approach              600k on  ...
@PinLeague #OMSummit        954-505-8008But Each User is Unique;Speak Their Language!              600k on   2.1 M      Pi...
@PinLeague #OMSummit          954-505-8008                       2-3x growth rate                          afterwards
@PinLeague #OMSummit          954-505-8008Case Study: PinMail + Online Retail      60k                      +$11k / mo  Us...
@PinLeague #OMSummit           954-505-80082nd Fastest Path to Critical Mass:Influencer Recruitment                       ...
@PinLeague #OMSummit   954-505-8008THE REAL KEY TO PINTERESTROI: THE DATA
@PinLeague #OMSummit         954-505-8008Pinterest Data In Action…                             ApplicationsContent Analysi...
@PinLeague #OMSummit   954-505-8008How Can I Help?       First Name + Email       (954) 505-8008  @danielpmaloney  danny@p...
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Establishing Your Brand and Maximizing ROI on Pinterest by PinLeague - Online Marketing Summit San Diego 2013

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Establishing Your Brand and Maximizing ROI on Pinterest - from Online Marketing Summit San Diego 2013. Presented by @PinLeague via @danielpmaloney.

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  • SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • 81% of respondents indicate post by friends directly influence purchase; 78% for posts by companiesMaya: 42% of users more likely to share negative experiences because of social mediaNew slide % of Pinterest users who liked a brand (58% fb), (42% fb) mentioned a brand in status update, share a link, video or story about a brand (41% fb)92% of users MORE LIKELY to talk about a brand after becoming a fan of itGrow  Engage  Monetize
  • Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • Establishing Your Brand and Maximizing ROI on Pinterest by PinLeague - Online Marketing Summit San Diego 2013

    1. Establishing Your Brand & Maximizing ROI on Daniel Maloney, CEO & Co-founder @PinLeague @danielpmaloney #OMSummit
    2. @PinLeague #OMSummit 954-505-8008This Presentation is Interactive
    3. @PinLeague #OMSummit 954-505-8008What do YOU want to discuss? 1. What Pinterest is (and isn’t) 2. Building Your Brand on Pinterest 3. Maximizing Pinterest ROI
    4. @PinLeague #OMSummit 954-505-8008 Thank You!Here’s A Gift First Name + Email (954) 505-8008
    5. @PinLeague #OMSummit 954-505-8008PinLeague makes Pinterest Marketing Easy 1. Mobilize Fan Base 2.Attract New Customers 3. Analytics & Insights
    6. @PinLeague #OMSummit 954-505-8008Data is at our Core Analytics & Insights Rich Social Data Each Day… Audience Engine >30 million Users >70 million Pins Social + Email
    7. WHAT IS (AND ISN’T)
    8. @PinLeague #OMSummit 954-505-8008 Fastest to 10 Million Monthly Users; now >30 Million 12/2012Source: http://compete.com
    9. @PinLeague #OMSummit 954-505-8008 “It’s ADDICTIVE!”Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look
    10. @PinLeague #OMSummit 954-505-8008 It’s NOT Conversational 175 Repins per CommentSource: PinLeague data, based on a sample size of 3.3 million pins
    11. It’s NOT about Status Updates 5-25 minutes 5-25 mins 5-25 minutes 80 minutes 80 minutes > 1 weekSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; PinLeague client data: internal + Google Analytics; based on a sample of client repins; April 2012
    12. @PinLeague #OMSummit 954-505-8008Pinterest is an Online Pinboard
    13. @PinLeague #OMSummit 954-505-8008Pinterest makes …Life events …Home Projects …Shopping …Gifting …Education …Self-identity Social.
    14. @PinLeague #OMSummit 954-505-8008Pinterest makes Discovery & Planning Social.
    15. @PinLeague #OMSummit 954-505-8008Fundamental Difference What I’m doing Who I am Who I WANT TO BE
    16. @PinLeague #OMSummit 954-505-8008It’s Brand and Product Inclusive
    17. @PinLeague #OMSummit 954-505-8008 More Referrals Per User, More Revenue Per Referral $179 Ratio: 14.0 Average Order Value Referral Share to from Social Referrals User Share 14x $69 $80 12.5x 1.0 1.1 Twitter Facebook Pinterest Twitter Facebook PinterestSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
    18. BUILDING YOUR ON
    19. @PinLeague #OMSummit 954-505-8008 How Does Pinterest Factorinto Your Social Media Mix? Not Yet Pinning Have Started Pinning Growing Quickly Pinterest = #1 Social Site
    20. @PinLeague #OMSummit 954-505-8008Will You Invest inPinterest in 2013? No. Yes- Same as Today Yes- More Than Today
    21. @PinLeague #OMSummit 954-505-8008 Pinterest 600 Top 1,500 Brands on Pinterest 530 Adoption is Growing 450 403 312 300 Our Estimate: 150 101 124 90% 0 83 penetration Q1 Q2 Q3 in 2013 Have Profile Have 1,000+ FollowersSource: PinLeague research
    22. @PinLeague #OMSummit 954-505-8008 Early Brand “Winners” Emerging Women’s Magazine Brands: Conde Nast, Hearst, Meredith Brand Followers Harper’s Bazaar 4,573,654 Good News: Better Homes & Gardens 298,772 Pinterest has started to Seventeen 175,344 promote early adopters Marie Claire 168,979 Country Living 178,246 Lucky Magazine 83,7554 Bad News: 3 brands >25,000 This window of 8 brands >10,000 opportunity will close 17 brands <10,000Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    23. @PinLeague #OMSummit 954-505-8008 80 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
    24. @PinLeague #OMSummit 954-505-8008Step 1: Know Your AudienceWhat is being shared / said about your brand?Who is doing the sharing / talking?
    25. @PinLeague #OMSummit 954-505-8008Get A Free Analytics Dashboard at PinLeague.com
    26. @PinLeague #OMSummit 954-505-8008See Who’s Pinning About You,What They’re Pinning
    27. @PinLeague #OMSummit 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
    28. @PinLeague #OMSummit 954-505-8008 Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
    29. @PinLeague #OMSummit 954-505-8008Step 3: Engage Your Fan BaseIntegration Contests & Charity Cross-Platform
    30. @PinLeague #OMSummit 954-505-8008 Contests Draw Short-Term Attention Restaurant Chains on Pinterest –Followers in September 4,000 3,819 3,434 3,000 Then, flatlined again Jumped to #2 with 2,000 “Pin it to Win It” 1,720 contest on their blog 1,000 0 421 panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrillSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    31. @PinLeague #OMSummit 954-505-8008 Honda Jumped to An Early Lead Automotive Brands on Pinterest –Followers in September 6,000 5,384 5,044 5,000 4,000 "Pintermission:” A 24-hour break from 3,000 Pinterest to visit places or buy products theyve pinned about (with $500 cash) 2,000 1,000 1,545 312 And Jeep? 0 honda volkswagen porsche peugeotpanama officialmini jeepSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    32. @PinLeague #OMSummit 954-505-8008Source: http://facebook.com/jeep
    33. @PinLeague #OMSummit 954-505-8008 23k Likes later… >1,000 Pinterest followers in 2 days Growth tripled from 35 to 110 /wkSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    34. @PinLeague #OMSummit 954-505-8008Step 4: Measure and Adjust http://PinLeague.com
    35. MAXIMIZINGROI
    36. @PinLeague #OMSummit 954-505-8008The Most Common Reason forNOT Investing in Pinterest… “I can’t justify the ROI vs. Facebook or Twitter where we have more followers.”
    37. @PinLeague #OMSummit 954-505-8008 The Marginal Cost of Growth on Pinterest is Lower then Facebook $0.01 – 0.40 $0.50 – 2.50 So, the issue must be critical massSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
    38. @PinLeague #OMSummit 954-505-8008 Energizing Your Base is the Fastest Path to Critical Mass. 16k 471k followers 2.1M fans subscribers*Twitter and e-mail available now, facebook coming soon
    39. @PinLeague #OMSummit 954-505-8008Most Companies use a single Blast;this is a Flawed Approach 600k on “Yay!” 2.1 M Pinterest E-mails 1.5M “Don’t SPAM Not on Me!” Pinterest
    40. @PinLeague #OMSummit 954-505-8008But Each User is Unique;Speak Their Language! 600k on 2.1 M Pinterest E-mails 800k 1.5M Facebook Not on 300k Pinterest Twitter
    41. @PinLeague #OMSummit 954-505-8008 2-3x growth rate afterwards
    42. @PinLeague #OMSummit 954-505-8008Case Study: PinMail + Online Retail 60k +$11k / mo Users Targeted on Pinterest $1,800 +12k Pins spend by users Weekly +2,500 email sends followers
    43. @PinLeague #OMSummit 954-505-80082nd Fastest Path to Critical Mass:Influencer Recruitment Simple Tip: Engage followers who haven’t yet pinned from your site with great content
    44. @PinLeague #OMSummit 954-505-8008THE REAL KEY TO PINTERESTROI: THE DATA
    45. @PinLeague #OMSummit 954-505-8008Pinterest Data In Action… ApplicationsContent Analysis • SEO • Content Strategy • Product TestingInfluencer & Fan • Build Influencer NetworkIdentification • Expand Affiliate NetworkCompetitive • MerchandisingIntelligence • Track Campaign Effectiveness • Recruit Competitors’ Customers
    46. @PinLeague #OMSummit 954-505-8008How Can I Help? First Name + Email (954) 505-8008 @danielpmaloney danny@pinleague.com

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