1. Script
This is my script for a right guard deodorant advert
Shot
number
Action character speech sound Shot type Time
1 The advert starts off with two
people working out at a gym
The two guys will
be called Anthony
and Reece.
Anthony will be a
nerdy looking guy
with glass which
will be portrayed as
the stereotypical
nerd. Whereas
Reece will play the
role of being the
jock.
Reece : you
ready to go
Anthony :
yer
Background
noises of the gym
equipment
weights etc.
Multiply close
up shots of
both people.
Steady shot
4s
2 The two of them will then walk
out of the door to the gym and
walk into the hallway
Anthony and
Reece
none footsteps Mid shot from
outside door
Steady shot
6s
3 A group of 3 or 4 girls will walk
towards the guys
Girls None Footsteps Over the
shoulder
Tracker
7s
4 The girls will walk up towards
Reece and start talking to him
when this is happening Anthony
will be in the background looking
envious face exasperation.
Anthony
Reece and the
girls
Reece : hey
Girl 1 : hey
Background
noises and
speech
Mid shot
Steady shot
10s
5 The camera will go onto Anthony
who will still be looking envious
then he reaches into his coat
pocket and picks out a nameless
deodorant brand.
Anthony Reece :
mabeyyoud
like to go out
some time
(faintly)
The background
noises as well as
faintly hearing
Reece speak
Mid shot
Steady shot
12s
6 The camera will go to the
deodorant can a have him spay it
Anthony Girl 1 : yer id
like that
(faintly and
does not get
to finish the
sentence )
Noise of the
deodorant
spraying and the
girl talking
Close up shot
Steady shot
15s
7 The girl will stop mid-sentence
and start to walk towards
Anthony and go to talk to him
Reece ,Anthony
and the girls
Girl 2 : so
who are you
Girl talking and
background
noises
Mid shot
Crab shot
18s
8 Before Anthony can reply Reece
will smirk and pull out a can of
Reece Anthony :
I’m Anthony
Anthony speaking
but gets cut off
Mid shot of
Reece
19s

2. right guard deodorant.
Steady shot
9 He will spray the deodorant on
himself
Reece Anthony :
I’m Anthony
(continuing
from
previous
shot )
Sound of
deodorant
spraying
Close up
Steady shot
22s
10 The girls will start to walk back
towards Reece and surround him
Reece will then make a cocky
smile and it will cut away
Reece and girls None Background
noises
Mid shot
Steady shot
25s
11 It will cut to the slogan will the
deodorant in the middle
none Narrator:
Right guard
only the best
for the best
Narrator speaking No camera in
use
30s