This document discusses how the powersports industry is changing and the need for dealers to adapt their marketing strategies. It states that dealers who are getting ahead of the changes by dominating online marketing are thriving, while those who are not keeping up are losing business. It then promotes a service that claims it can guarantee dealers will dominate their local area through optimized video content and online marketing before competitors enter the space. The service will select a target dealer in each area and work to convert all business in that 80 mile diameter region to that dealer alone through its online marketing strategies.