2. Overview
• Company History
• Service Overview
– Data Development
– Platform Maintenance
– SaaS Integration
– Marketplace Cart
Configuration
– Amazon Vendor Central
and Sears Vendor Direct
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3. Company History
eCatalog Development has been working on
eCommerce Platforms for over a decade.
• Karl Wellman, Founder -
– Was the Development Director for Pulver Technologies, Inc., an
Amazon integration company. During his tenure, he learned
not only how and why Amazon works, but how it does things
differently from other platforms-the good, the not-so-good,
and the entirely different.
– There were very few resources available to service these small
to mid-size merchants.
• eCatalog Development was born out of this
knowledge and the desire to bring certain solutions
to companies with net annual revenues from as little
as $500,000 to $100 million.
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4. Service Overview – Data Development
• The design and information required to get
products onto selling websites can be
convoluted and daunting.
• Good Data is essential – search engines
depend on it. A9 is the perfect example.
• It is not possible to automate all facets of
creating good data
• eCatalog Service completes this required
information on the Merchant’s behalf.
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6. Service Overview – SaaS Integration
comprehensive 60+ parameter pricing
management with
Feedback reputation management with
Order and Inventory management with
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7. Service Overview – Marketplace Cart Configuration
-Amazon Storefront
-Webstore by Amazon
-Buy.com Storefront
Custom Graphics Layout
Browse Tree Categories
Upsell/Cross-sellConfiguration
“Sale” or “On-Special” Item List
“MostPopular” Items List
much more…
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9. About BalanceMaxx
• Retrieves new orders from a Marketplace and
upload those orders to the merchant’s system of
record
• Acknowledge orders back to the originating
Marketplace to include a tracking number
• Retrieve current inventory levels from the
merchant’s system of record
• Perform inventory updates to each Marketplace the
merchant sells its products on
• Resolve SKU length incompatibilities between the
Marketplaces and merchant’s system of record
• Proven ROI - merchant savings of tens of thousands
of dollars annually for just one Marketplace
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