The Story Behind the Story


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Once upon a time a writer wrote a book... and it did so well she wanted to share the story behind her story with other writers.

This is the story behind the story that made the story a success.

Published in: Education, Technology
  • Apparently the marketing is working... I just shot up 312,010 Sales Ranks in Two Days!
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  • ...and I guess I fixed by inserting a youtube video in it. Now I know! ;p
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The Story Behind the Story

  1. 1. The Story Behind the Story<br />By Angela Yuriko Smith<br />
  2. 2. Once upon a time a writer <br /> decided to write her first book.<br />
  3. 3. Her inspiration was a news article she had just written about…<br />The Jersey Devil!<br />
  4. 4. She knew that even though she would be lost in her imagination for awhile and have to say no to socializing with her friends…<br />no…<br />no…<br />no…<br />no…<br />… writing the book would be the easy part.<br />
  5. 5. She knew that even the best book in the world could not be laid on the alter of fate<br />and be guaranteed success.<br />
  6. 6. One does not sit waiting by the phone passively for success to call.<br />
  7. 7. One must be willing to experiment and make mistakes.<br />
  8. 8. And seek one’s fortune.<br />
  9. 9. Finally her book was done <br />And she prepared its release on the world.<br />
  10. 10. She went to her computer to <br />plan and plot and came up with<br />some ideas that were…<br />…different.<br />
  11. 11. First she started building.<br />She built the house from her book in Second Life so visitors could interact with her story…<br />
  12. 12. She used that space to give away promotional gifts,<br />perform live readings,<br />have parties and<br />share links to her book…<br />She knew a very important secret.<br />
  13. 13. Behind every avatar is a potential reader.<br />
  14. 14. She was lucky because her daughter knew how to make machinima.<br />So together they built a movie set…<br />
  15. 15. And made this book trailer….<br />
  16. 16. It was a hit and the author was able to use it in all kinds of places such as…<br />On author network sites like Gather & Goodreads<br />Youtube, on it’s own and as a video response<br />Amazon & Smashwords Author Profiles<br />On Facebook & Twitter <br />In Second Life<br />Everyone loved it and passed it on. The author knew it was a great marketing tool when someone asked her…<br />“Is that really Mae?”<br />
  17. 17. Second Life was great for so many things like<br />Networking with other professionals…<br />Interviews…<br />Perform readings…<br />Finding other authors…<br />
  18. 18. She sent out a press release to 500 bloggers, magazine editors and other media that included:<br /><ul><li>Promotional shirts
  19. 19. A one chapter teaser book
  20. 20. A VIP trip to the virtual scenes location</li></ul>This won her several interviews, <br />2,000 unique visitors<br />to her virtual book scene <br />and the coveted Editors Pick in <br />Second Life’s Destination Guide<br />All this cost…<br />
  21. 21. Nothing!!!!<br />Nothing!!!!<br />Nothing!!!!<br />Nothing!!!!<br />
  22. 22. The author knew that as awesome as her virtual campaign was she’d have to do other things to get attention as well.<br />In one month she worked hard enough to get around 50 reviews of her book, 6 interviews, 2 live Q&A chats, 1,000 friends on Facebook<br />and about a zillion mentions.<br />And it’s still going strong…<br />
  23. 23.
  24. 24. There was so much information that the author wanted to share with other writers…<br />… that she decided to write another book!<br />
  25. 25. She decided to call it <br />All You Need Is Like<br />And this is the story of that story…<br />the story behind the story.<br />
  26. 26. You can’t sell a bad book with great marketing, <br />but you can’t sell a good book without great marketing.<br />Angela Yuriko Smith<br />
  27. 27. Find out more about the release of my new book, <br />All You Need Is Like <br />at<br />You can find End of Mae at <br /><br />
  28. 28. So many people have gone into helping me make End of Maeasuccess and if I thanked them all I would have to create another 25 slides minimum to just scratch the surface.<br />I do want to especially thank my daughter for all her support and help, my husband for putting up with my obsessive nature, and all my friends on Gather, Goodreads, Facebook, Twitter…<br />Particularly Lori A., A.F. Stewart, DarkBeauty, Cassandra O., Laura M., Eric S., Nova & Connie C.<br />