The Sharing Of Social Media

The Sharing Of Social Media
Introduction With the advent of social media, the sharing economy has become one of the biggest
stories of this past decade. The sharing economy can be defined as the collaborative sharing of
resources to be used for consumption, with the 'sharing' of goods and services being exchanged for a
profit. Interest in the sharing economy has surged with the emergence of highly popular peer–to–
peer marketplaces like Uber or Airbnb. It provides a whole new way for individuals to use
underused or unused resources to find new profit opportunities. Under–utilized goods can have
value based on a rental price depending on the market. These firms only provide a cloud–based
application that is used as a marketplace for people to share their goods and services. It has become
an attractive business model for those looking to make more income with more flexibility. As
demonstrated with Uber, regular consumers are able to use their own vehicles to provide
transportation services to others. Airbnb users are able to provide any available un–utilized space
from their own homes to visitors who need a place to say. Furthermore, these platforms allow for
regular consumers to also become the suppliers, depending on their own assets. Because the
marginal cost of supplying these goods is little–to–none, these services are often priced at much
lower rates. This makes the sharing economy model very attractive as an alternative to other
established business models. However, the sudden rise of such a
... Get more on HelpWriting.net ...

Marketing Analysis : Zag Equipment And Software
Kevin Wallace
4–14–2017
MKTG 310
New Product Paper
Dropbox#2
Dropbox #2 new product paper
Zag equipment and software
This new product ZAG that I am marketing is a product they could have many different uses. Many
the uses are in the art world and can be used also in the engineering market. In the art market our art
world he can be used to create beautiful works of art with the use of a touch screen computer, smart
phone, tablet and a possible market in the game console market. It can also be used in the
engineering field to design and promote the ideas from their blueprints to real life objects so they
can be seen in a different perspective than on paper on a 3–D model. Also, this product will
revolutionize the 3–D printing market ... Show more content on Helpwriting.net ...
Being that the target market would be the younger, tech savvy and a more middle–class group, these
groups have grown up in a highly growing and technologically advanced time in society.
Technology like the product ZAG is becoming more of the norm. With this group in the 15 through
35 years old age group seems to have the mindset or skill set for the use of this product.
For my target market for this product which will be competing with the 3–D printing industry I will
be promoting it to a target market of individual's male and female artists, engineers, and students
between the ages of 15 to 35 years old. Most these individuals will be in urban and inner–city
throughout the country. Is based upon the lower to upper middle class pay ranges for the
affordability of this product. This product will have many uses and could have different uses with
private or commercial consumers. This product will be targeting everyone from the tween's who
relate to the social media market and the use of apps. Then there's the millennial's or generation Y
group who is computer and tech savvy also into conserving and green products, biodegradable, or
environmental friendly materials can be used with this equipment.
For that want to learn and use a tool for carving and creating artwork but do not have the skills to
hand

Government Interventions are Failing
Introduction Around the world, governments, mostly intervenes in the market in order to accomplish
their policy objectives. The government's policy objectives or goals could be related to economics,
ranging from stabilization of prices, export promoting, encourage equal distributions for income and
commodity protection. The examples as per above proves that government intervention is not only
limited to economic effects but also influences the society. There are two (2) types of usual
regulated government interventions, which are automatic and discretionary. Automatic can be
defined as intervention which is based on rules and regulations. On the other side, government
interventions which are discretionary mostly targets stopping, suspension or limitation of a certain
contract market. An early review of government market interventions shows that discretionary based
interventions usually fails in accomplishing targeted policy objective compared to interventions
based on rules as the latter proves to be more successful in a market economy. At the same time,
discretionary interventions give results that are undesired and this could be quite damaging to the
government. The harmfulness in this aspect can be defined as total impact on those involved in
either marketing or producing commodities.
Government Intervention in the Markets Some of the reasons which cause government interventions
are in order to overcome market failure, to accomplish an equal distribution

Industry Analysis For Kraft Heinz Crystal Light Essay
Industry Analysis for Kraft Heinz Crystal Light
By: Jenna Senn, Carly Schlager, Ellie Fiskio, Kevin Rosser, and Colin Barsella
Table of Contents
Company and Brand History......................................................................3
Segmentation, Targeting, and Positioning...................................................... 4
SWOT Analysis.....................................................................................6
Environmental Scanning/Market Summary
Consumer and Social Factors..............................................................9
Economic Factors...........................................................................10
Technological Factors......................................................................11
Competition....................................................................................11
Other Factors...............................................................................11
V. Works Cited................................................................................................12
Company And Brand History of Kraft Heinz/Crystal Light
Crystal Light is a brand of flavored powdered drink mix. It is a low–calorie beverage mix that is
used to change the flavor of the water. It is sweetened with a combination of aspartame, acesulfame
potassium, sucralose, and or sugar. Crystal Light is a brand within the Kraft Heinz company. Crystal
Light was originally launched in 2004 with their single–serve "On the Go" packets. They were for
flavoring one beverage and taking it wherever you wanted to go. Eventually, in 2009, it was
redesigned and became available in multi–serve packages, for flavoring larger drinks. Then, in 2010,
Kraft came out with a new design for Crystal Light called Pure Fitness. It is a naturally sweetened
low–calorie fitness drink mix sweetened with sugar and Truvia, and is currently

Apple Life Cycle
Apple's I–Phone is a creative product that has a constant product life cycle. Each new phone that
Apple produces goes through the same process. The simple lifecycle of which I will discuss a small
scope of within this essay relating to social factors is, introduction, growth and maturity and then
decline. Social Factors that revolve around the life cycle of the I–Phone are those such as trends,
social media, social reputation and the competition around you. As the I–Phone is a technological
advancement in itself technology will be a main focus through the entire argument. The social
factors that tie in to the lifecycle of the I–Phone relate or tie in to the technological advancements of
the product. I will discuss how the product is received and mass–produced to the point where there
is no longer a market and the lifecycle ends. Marketing of a creative product is a mammoth part of
the introduction of said product. Social media is a social factor that can be accounted for, for a
substantial chunk of todays marketing of creative products. In relation to the I–Phone, large hype is
made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has
released their creative products many videos, stories and photos will be shared relating to this new
product. "This phenomenon is causing business to embrace the web platform and it's strengths
allowing them to reach global audiences." (Graham, 2005) According to a study done by Pew
Research Centre, 74% of

Analysis Of The Article ' New Avon Ceo Vows
Article Summary
In the article, "New Avon CEO vows to restore the 126–year–old beauty company to former glory,"
Jenna Goudreau (2013) interviews Avon CEO, Sheri McCoy, on the current issues facing Avon
Products around the world and the results of management transitions in the company.
Over the past few years, Avon's stock and net income has declined as a result of misplaced focus in
different areas throughout the company. Under the former CEO, Andrea Jung, the company had an
internal focus, was expanding too fast, and failed to recognize the needs of consumers in different
markets. Under the new CEO, Avon is improving by focusing more on sales representatives, cutting
jobs, reducing spending, and pulling out of failing markets. Additionally, they are incorporating
information systems and social media as selling tools, catering to individual markets, and foregoing
other growth areas until the core business is stable. With these improvements, Avon expects that it
will see a turnaround in the coming years.
AVON SWOT ANALYSIS
Weaknesses:
–Brand image losing value
–Declining North American operations
–Decreasing market share Strengths:
–Low costs for operations
–Well established distribution in various markets with wide range of products
–Committed workforce with a common goal
Threats:
–Internal disagreements over leadership
–Competition from a variety of companies
–Lawsuits regarding compliance on an international scale
Strategy 1: Solidify leadership

The Impact Of Social Media On Domestic And International...
Industry Overview: Social Media is defined as, "forms of electronic through which users create
online communities to share information, ideas, personal messages, and other content." Today,
approximately 800 platforms are used by more than 3 billion active users; of which 45% have a
social media accounts. In spite of numerous mergers and acquisitions, the numbers of sites are
expected to increase in the near future, as new technology and devices present growth opportunities
in the domestic and international markets. Growing advertising spending and rising disposable
income levels are expected to benefit the industry. Facebook, Twitter and other platforms have
generated increased revenue growth due to increases in mobile advertising. ... Show more content on
Helpwriting.net ...
Porter's Five Force Model: Porter's five–force model is an effective analytic method used to identify
the strengths and weakness with business model. The main objective is to find a position in an
industry where a company or can compete with or against competitive forces. Porter's Five Forces
analyst chart – Facebook Porter Five Force Intensity Risk of New Entrants High Competitive
Industry Rivalry High Bargaining Power Of Buyers High/Low Bargaining Power Of Suppliers
Moderate Threat of Substitutes High Power of Compliments Low Risk of New Entrants: The risk of
the threat from new entrants is high. Social media platform is constantly evolving into rapid
innovations of mobile technology, new sites and applications. The evolving mobile landscape will
result in newer entrants to the market. With very little government oversight or regulation, no
switching cost and tenuous brand loyalty barrier to entry is low. However, a significant amount of
resources is required for startup, thus slightly increasing the barriers to entry. Competitive Industry
Rivalry: Google Plus, SnapChat, and Twitter are among to top competitive rivals of Facebook. They
not only compete with Facebook for market share, but also advertising dollars from companies
through targeted marketing. As the domestic competition intensifies, Facebook also faces pressure
from international social networks, such as Ibibo in India, Cyworld in South Korea, Vkontakte in
Russia, Mixi in Japan and Renren

Marketing and Heineken
a
Heineken Case Study Questions
Put yourself in the role of the Global VP of Marketing at Heineken. You have different marketing
teams evaluating the Heineken's global brand positioning. Your objective is to recommend to the
CEO how you should proceed with your global brand efforts.
1. What are Heineken's strengths and weaknesses? Is Heineken a global brand? Why or why not?
What are the characteristics of a global brand? What competitive and cultural barriers does the
Heineken brand face?
A global brand is one which customizes product features and selling techniques to local tastes so
that consumers in different locations and under different socio–cultural constructs (or, in this case,
also under different development ... Show more content on Helpwriting.net ...
5. What should be the role of Heineken headquarters regarding the marketing of the brand
worldwide? What's the balance of central or local control that makes the most sense?
There should be some standardization of imagery, consistency of look & feel of media, and of brand
feeling/personality in the overall message. However, there should be local autonomy in customizing
slogans, catchy phrases/print materials, promos etc. based on what makes sense to the local culture
and at that phase of their "evolution."
6. What do you recommend to your CEO about standardizing the brand's global image? Do you
have enough information? If not, what are you missing to provide a concrete recommendation?
Contradictory enough, standardization of the brand's global image needs to be accomplished via the
localization / customization of the bigger & broader principal concept/image/feeling/personality.
Once established that Heineken stands for ABC (#4 above,) the way to get the message across in the
different markets will differ. Consumers in the Netherlands respond differently to those in Germany,
let alone to those in Africa.
However, we're missing key info about each region's "valuation" of beer consumption as compared
to other things/activities/likes–dislikes. Other

Investigate the Behaviour of Organisations and the Market...
Introduction
In this assignment I will identify the structure of markets within the economy and explain how they
deviate from the model of perfect competition. I will also expand on which market forces dominate
the market place, identifying the organisational responses to demand including the adoption of
competitive strategies within the free market. Finally I will explain the role of the competition
commission and regulatory bodies.
Market Types
The most important factor within any market is the number of rivals competing for a share of the
business. Competition, as described by Stigler, G (2008) arises whenever two or more parties strive
for something that all cannot obtain. Perfect competition is seen as a theoretical ideal and ... Show
more content on Helpwriting.net ...
Market forces
Market forces are primarily concerned with the supply of and demand for goods and services within
the free market. The demand for a good can be influenced by many factors such as price, available
substitutes and a person's income. Price can be one of the primary forces when looking at the
demand for a product, it does however have limitations. Demand may not necessarily rise if the
price drops below a certain level, people will automatically assume an inferior product and not
purchase it. Similarly if a product that is essential to the consumer is priced higher the demand may
not decrease, petrol is a good example of this. In order for us to predict how much someone is
willing to buy at a given price, we must first create a demand schedule, which can be represented as
a demand curve. (Fig 1.)
Fig 1.
It is apparent that as the price of an item increases, the quantity demanded reduces. This is an over
simplification as there are many non price factors affecting demand. The Ceteris paribus clause can
best used to describe this method of analysis.
Non price factors affecting demand
Product substitution occurs when the demand for one product affects the demand of another.
Although price can influence peoples decision to buy a substitute, personal taste, brand loyalty and
demography can influence decisions often more persuasively than price. People's income can also
affect their purchasing habits, often increasing their

The Target Market Recommendations Using A Social Media For...
Our Company
Our company is targeting the according to Marketplace Live, (2015) "workhorse" and according to
Marketplace Live, (2015) "travelers" for our product Reliable Rover and Alienware gamer p. g. , 27,
29. These target market recommendations are using a social media for the benefit of an according to
Marketplace Live, (2015) "easy to use, simple design" which will be able to according to
Marketplace Live, (2015) "link PCs with network, /internet" while processing many bundled
applications. According to Marketplace Live, (2015) "Reliable Rover" is the desktop user and target
market of according to Marketplace Live, (2015) "workhorse"p. g. 29. "Travelers on the other hand,
uses according to Marketplace Live, (2015) Alienware Laptops for social media using a according to
Marketplace Live, (2015) "portable design" to access social networking sites p. g. 30. The
workplace although the benefit is a according to Marketplace Live, (2015) "smart backup systems",
there is according to Marketplace Live, (2015) "many bundled applications" used additionally on
according to Anderson, (2013) "smart phones"p. g. 3. To support according to Marketplace Live,
(2015) "local sales and support" in the leading edge trends production using according to Anderson,
(2013)'technology' for Mobil Solutions International in the Marketplace Live, (2015) 'test market'p.
g .30,3, 28. For traditional marketing and advertising marketplace live, 2015. Design Ad Alienware
gamer. There is a

Expanding Social Media Into the Chinese Market Essay
Twitter is expanding its social media business into China. This report seeks to describe the potential
problems of this expansion by analyzing Google, Yahoo!, and Microsoft's mistakes after attempting
to enter the Chinese market in 2006.
According to Amnesty International (AI), an international human rights organization, the Chinese
government has been violating the "fundamental human rights" of its citizens, and Google, Yahoo!,
and Microsoft have been "complicit." AI defines these human rights as being inalienable for all
human beings. By this definition, AI believes that Chinese citizens have rights that cannot be
infringed upon by the Chinese government. In addition, AI argues that a company can be accused of
being "complicit" if it: ... Show more content on Helpwriting.net ...
This censorship is a product of the Chinese government's goal to control the flow of all content and
information over the Internet, especially information that the government believes to be critical and
damaging to the nation. AI accuses these companies of succumbing to the lure of an untapped,
lucrative market and consequently, failing to uphold the fundamental human rights. In particular:
At the government's request, Google had launched a censored version of its world–renowned search
engine in China.
Yahoo! had provided private information about its users to the Chinese government. The
government used this information to convict a citizen who had peacefully exercised his right to free
expression.
Microsoft had shut down a blog at the request of the Chinese government.
Google's CEO has argued that the "democratization" of the Internet empowers individuals to be
more critical of governments and politicians. As a company, it has decided to uphold fundamental
human rights.
Yet, despite its motto, "Don't be evil," which insists on holding itself to be morally conscious,
Google released Google.cn for Chinese users in January 2006. Google created this censored version
of its popular search engine "in response to local laws and regulations," even though its own policies
state that it does not and will not censor search results.
In response to the criticism the

Marketing Analysis : The Jw Anderson Product
(brand positioning)
(timeline)
Product
The JW Anderson product range consists of menswear, womenswear and unisex garments and
accessories. They currently produce six collections annually – two menswear and four womenswear.
(recent collections page on brand book)
(Price ranges per item)
Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity
and femininity in a very contemporary way and creating the idea of a shared closet. "It's not gender
for me, it's just clothing," Jonathan Anderson said. "I feel that in a modern culture, if it's about
gender then it's a very dated concept." This had been particularly notable in his menswear
collections due to society's more typically conservative attitudes towards the way men dress. J.W.
Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and
ruffled knee–high boots down the runways. This uncompromising approach of avant–garde minimal
androgyny is a solid USP and provides a niche within the ready–to–wear market. According to
Anderson in an interview with The Business of Fashion; "I think the brand will always be about
androgyny," he continues. "I love the relationship between men and women – that coupling. Men
with men, women with women, women and men, that kind of mixture of sex and sharing of
garments – I think it's normal. It's about wearing clothes that tell a story and an emotion; it's not so
much about gender."

Social Media And Its Impact On The Stock Market
Over the past five weeks, I've been following, tracking and studying five stocks in–particular and
seeing how they have progressed over these past couple of weeks in the stock market. The stocks
that I have chosen are Facebook, Amazon, General Motors, McDonald's and Apple. The reason why
I have chosen these companies are because they are the most successful companies not only in there
designated field of business but in the world. These companies are constantly mentioned as the top
companies in multiple business magazines such as Forbes, Bloomberg Businessweek, etc. I also
plan on learning more about these companies and how they do in the stock market and how price
fluctuating can cause stock prices and shares to affect the stock market. ... Show more content on
Helpwriting.net ...
In the first week, the stock maintained its stability through the first 4 days but ended up taking a
small dip on the last day of the week, which dropped the stock price from $118.69 to $116.40. In the
second week, the stock dropped when the market opened back up then stabilized for the rest of the
week. The stock price went from $116.40 to $112.88. In the third week, the stock increased
considerably from the previous week when the market opened back up and was stable. The price
was stable throughout the week until the last day of the week when the price of the stock ended up
fallen. The stock price went from $112.88 to $112.40. In the fourth week, the stock market opened
back up. The price of the stock had went down but increased dramatically and ended up rising back
to its original price. The stock price went from $112.40 to $114.16. In the fifth week, the stock
increased considerably. When the market opened back up, the stock price was slow and steady on
the first day and then started increased throughout the rest of the week almost reaching back to the
purchasing price. The stock price went from $114.16 to $117.20.
Amazon is the largest internet–based retailer in the world. This American electronic commerce and
cloud computing company. Amazon stock logged a massive gain of 118%, last year in the stock
market. Amazon was able to post more than $100 billion in sales last year. The fact is that the
company has major competitive

Fyffes Strategy
Strategic Management– Second Assessment
Mr Paul Goodwin
20 March 2012
Completed by:
Lara Ciora
David Hegarty
Alan Kenny
Daniel O'Byrne
Michael Ryan
Jingbo Wang
Lili Zhu
The company's overall Strategy
Fyffes follows a low cost strategy, but what does a low cost strategy mean for Fyffes?
The market size for tropical fruit is really large, bananas being the fifth most important agricultural
commodity in world trade after cereals, sugar, coffee and cocoa. Six countries (India, Brazil,
Ecuador, Philippines, China and Indonesia) account for 55% of total world production. Bananas and
pineapples are common fruits, on average 10 kg of bananas are consumed by each of the 350 million
EU citizens; therefore it is not really ... Show more content on Helpwriting.net ...
Fyffes procures its products worldwide and is one of the leading distributors of southern hemisphere
fresh produce in Europe, in particular fresh produce sourced from South Africa and South America.
The most common themes arising from the top managers so far involved the need to foster
relationships among the SBUs and work with each other to reduce costs (Geoff Percival, 2012). It is
critical for the relationship between the suppliers (Other region markets) and the distributors (UK,
Ireland and EU). The four SBUs work together for the fresh fruits supplying and selling, the
company launched its worldoffruit.com web site and subsidiary, offering Internet–based business–
to–business fruits and vegetables sourcing and information supporting the company's operations are
its network of 100 storage, distribution, ripening, and other facilities, a fleet of 17 company–owned
or leased temperature–controlled ships, and its own land–based transportation fleet, it can share and
reduce the transport cost. The synergy management of the four SBUs also helps Fyffes add more
value to the supply chain and make the delivery more efficient. Organic (UK and Ireland, EU and

Other)
The current situation for Fyffes is that it finds it difficult to grow market share. It has two large cash
cows in its UK and Ireland businesses and they are more likely to create diseconomies of scale. On
the other hand, Fyffes will find it difficult to gain in any mature

Questions On Market And Product Development
Assessment Weetbix 2
2.1
Market Development
Pros:
–
Cons:
Market Penetration
Pros:
Cons:
Product Development
Pros:
– You can seek to customer wants and needs as they always will change, this will make your
strategy driven by customers which will give a competitive edge over others.
Cons:
– It will costly to make a new items or products for every people's needs and try to satisfy them
Overall
Study of the Ansoff models informs that there is two key methods to gain more income, for the
growth of the market and evolution of the product. By having a glance at the SWOT that was
conducted in the first assessment, it is evident that it will come into view to have a chance to
develop and grow into the overseas market, such as Asia, however it could be expensive and have a
high risk involved.
 By having different ethnic and culture contrasts a method which is substantial also costly to
investigate and analyse what will have to end up doing to start recently developed and newly
discovered flavours.
 In NZ, if they market their products well and successfully, doesn't mean that it will have the
equivalent outcome in overseas markets.
Core
Core strategy is to generate a product that is new for weetbix and develop something different.
Nowadays generally consumers look for things that are fresh and new. Weetbix current products are
now having less sales to generic alternative replacements. They should give those alternative

options.
Weetbix should have a new

Bee Cave Case Study
3. New proposed topic: Luxury home market in Texas: the continued growth and real estate
projections Approved
Old topic: Bee Cave, TX – why the area is attracting more luxury home buyers in Texas ·
Keywords: luxury real estate Austin, Austin luxury home builders, bee cave luxury real estate,
Spanish Oaks Des: Write about audience, demographics and why Bee Cave is attracting many
luxury home buyers Link: http://www.housingwire.com/articles/32519–luxury–home–sales–boom–
in–texas H1 Tag: Austin – Bee Cave Luxury Real Estate Market Continues to Grow At the
beginning of the year the Texas Association of Realtors (TAR) released their annual report, which
showed luxury real estate was on the rise in all the major metro markets. ... Show more content on
Helpwriting.net ...
5. 10 highlights of living in the Texas Hill Country at Spanish Oaks Approved
· Keywords: luxury real estate in Austin, Austin luxury real estate, Spanish Oaks, luxury homes in
Austin
Link: http://www.city–data.com/forum/texas/1531936–where–live–hill–country.html
http://www.austincityliving.com/hill–country–living.php H1 Tag: 10 Highlights of Living in the
Texas Hill Country at Spanish Oaks Living in the Hill Country is a dream for many people in
Central Texas, and Spanish Oaks is making it a reality for a select number of buyers. Spanish Oaks
is an Austin luxury real estate community that's designed to take advantage of every aspect of the
Hill Country lifestyle. Views, Views, Views
The panoramic Hill Country views at Spanish Oaks are what many people envision when think of
luxury real estate in Austin. Nature is Next Door
The natural landscape is woven into the entire community for a beautifully relaxed atmosphere.
Homes That Are Inspired by the Surroundings
Even the homes take inspiration from the Hill Country for a harmonious blend of manmade features
and Mother Nature.

Use Of Social Media On Market Your Organization And...
Use social media to:
Market your organisation and broaden your reach
Raise your profile and engage with clients
Develop awareness of what you do and connect with other organisations
Secure new clients and business
The top social media sites for businesses are:
Name
UK Users
Total Users
Useful info
Facebook
32,000,000
1.65 billion
83.6% of Facebook's daily active users live out side of the US and Canada
YouTube
19,100,000
1,300,000
3.25 billion hours of YouTube videos are watched each month
Twitter
15,000,000
645,750,000
50% of users visit the website of a small or medium business they follow
Instagram
14,000,000
500,000,000
80 million photos are shared each day on Instagram
Facebook
Increased exposure to potential customers, gather more leads, lower your marketing expenses, reach
a targeted audience, use Facebook insights, build brand loyalty, increase your web traffic and boost
SEO:

– Age 25–34 at 297% is the most common age demographic
– Facebook users are 75% female
– Yet Facebook is also the most popular social network for the over 50s
YouTube
Tap into the horde of YouTube's traffic, marketing on YouTube will help you get found on Google,
your content never dies, grow your audience worldwide, build your email list, your audience will
promote you and buy from you, target your audience with AdWords and make money with AdSense:
– Men spent 44% more time on YouTube per month
– Men make up the majority of views at 90%
– Most viewers are in the 25–34 age

Netflix : The Australian Market
In late August 2015, Netflix was introduced to the Australian Market. Since its arrival Netflix has
grown to have over 2.7 million users, surpassing Australian rivals Stan by over 2 million users (Roy
Morgan, 2015). Netflix is a media streaming company that allows users to stream television shows
and movies on multiple devices in high definition quality. Foxtel is a pay television company
allowing users to access television shows, movies and events unavailable on free to air television.
Founded in 1995, Foxtel had a monopoly on the pay television market (Foxtel, 2016). Netflix's
emergence onto the pay–tv market raises questions on how this has affected Foxtel's customer base
and profits, especially due to the Netflix's low prices of $8.99 to $11.99 per month. As figure 1
shows, Netflix has been rapidly increasing in subscribers and Foxtel's subscribers have been
declining slowly.
A survey by Canstar Blue Research in 2016 showed that the main influence in consumers beginning
to show more interest in Netflix over Foxtel was a result of value for money, range of content, ease
of sign up and overall satisfaction (Sydney Morning Herald, 2016). Consumer expectations have
been changed as a result of Netflix's introduction.
In terms of value for money, Netflix offers packages ranging from $8.99 to $11.99, all containing
the same content, just with different accessibility rights and high definition access (Sydney Morning
Herald, 2016). Alternatively, Foxtel offers packages between

The Productivity And Flexibility Of The Labor Market
The efficiency and flexibility of the labor market are critical for ensuring that workers are allocated
to their most effective. In Dubai hires skilled foreign workers mostly from South East Asia to fulfill
its needs. Labor markets must therefore have the flexibility to shift workers from one economic
activity to another. In today's globalized world, technology is increasingly essential for firms to
compete and prosper. The technological readiness measures the agility with which an economy
adopts existing technologies to enhance the productivity of its industries, with specific emphasis on
its capacity to fully leverage information and communication technologies. The size of the market
affects productivity since large markets allow firms to exploit economies of scale. Traditionally, the
markets available to firms have been constrained by national borders. In the era of globalization,
international markets have become a substitute for domestic markets, especially for small countries.
There is no doubt that sophisticated business practices are conducive to higher efficiency in the
production of goods and services. Business sophistication concerns two elements that are intricately
linked. Innovation can emerge from new technological and non–technological knowledge. Non–
technological innovations are closely related to the know–how, skills, and working conditions that
are embedded in organizations. Although all the above said characteristics of competitive advantage
sound

Ict And Its Impact On America 's High Tech Societies
For companies to stay competitive and fiscally positive in the continually changing and diverse
global markets, they must embrace and understand the importance of information communication
technology or ICT. Any business that has to deal with consumers knows how vital the
communication process is. Many consumers have dealt with a company that has poor telephone
customer support and know how frustrating that can become. ICT can help by opening up other
communication paths for the consumer, directly linking them to the business. One of the first things
a company should understand about ICT is the strategic relevance and how important it can be for
success in today's high tech societies. ICT also enables companies to stay current with the high tech
generation and the demands of the instant communications culture. Furthermore, ICT helps
businesses create an opportunity to enter into new markets and continue expanding into existing
market places. Businesses need to understand the strategic relevance and importance of ICT, and
how it relates to success in today's high tech societies. ICT's impact is vast and can touch many
aspects within an organization; things like reducing cost, improving processes, boosting innovation,
increasing productivity, and opening additional channels for communication are a few of the ways
ITC can shape an organizations success. A recent online survey of executives showed that 79% of
executives rate the strategic importance of ICT for their

The Effects of Media on Food Market
Dieting, in the past few decades, has become a significant part of American culture today. This
includes fad dieting, regular utilization of diet products such as Slimfast, and even metabolism
altering pills. Ironically, in addition to this aspect of popular American culture today, there is also an
obesity epidemic. In reaction to these problems presented, unfortunately, there is also a
tremendously skewed ideal body image for those influenced by societal standards. Dieting products
("diet" labeled) only encourage a skewed body image. How does mass production and marketing of
diet products influence healthy eating in the United States today? The answer lies within the media
codes we accept as reality within marketing and ... Show more content on Helpwriting.net ...
This applies the fat components as well. Supplementation in this case is problematic because neither
sugar nor sodium in excess are beneficial to an individual's health. Sodium, in particular, has some
health benefits because it maintains fluidity balance, transition of nerve impulses, and takes part in
muscle reaction. In excess, however, it is detrimental to blood volume because of its quality to
absorb water, which then makes the heart work harder thus increasing blood pressure (Mayo Clinic
Staff). This problem presented in society today, in regards to the food industry, is a huge process in
which we are seeing today as a vicious circle. The enriching processing, a process uneducated
consumers assume as healthy, is ultimately a factory's means of breaking down, taking out
components, dehydrating, disinfecting, and even radiating food that was, at one time, nutritious.
This process makes it cheaper for producers to manufacture foods. For example, specifically looking
into meat, the profit ratio per packaged product verses the "refined" grain fed to the animal is
outstanding! This process makes meat a lot less nutrition than Americans tend to assume. The lack
of nutrition in the foods we, as consumers, purchase create deficiencies, which in turn cause major
societal problems mentally and physically. The mental and physical problems inevitably create the
need for western medicine, which then oftentimes creates the need for even

Foreign Brands ' Faithful Oem Partners
Long known as foreign brands' faithful OEM partners, Chinese companies have been providing
quality consumer electronic products for brands such as Apple and Hewlett& Packard, and remained
anonymous as the symbolic "Made in China" in the fine print. After twenty years of development,
experienced Chinese manufacturers started to look into the consumer electronics market both
domestically and abroad.
Even Chinese brands have made significant progress in increasing market share in the consumer
electronics market globally, product differentiation still remains as one of the biggest challenges
facing Chinese brands as the market has become fiercely competitive. Take the smartphone sector
for instance, most of the "innovative feature" claims ... Show more content on Helpwriting.net ...
Compared to ZTE's affordable–smartphones–for–everyone's approach, Nubia stays in the mid price
range and initially focuses on European, Latin American, and Indian markets. Nubia's smartphone
models emphasize on camera functionality and rich creative features. Targeting at young visual
artists, photographers, and hipsters, Nubia is dedicated to showcase the powerful "pro" camera
features in its overseas marketing campaigns. Nubia established a distinctive market position for its
smartphones which is to provide a "DSLR camera experience" to those aspiring young artists.
互联网品牌
现状分析具体品牌案例建议
Despite of the booming smart device market, more Chinese software developers began to target
western markets. Compared to consumer products, information technology products such as mobile
apps can be distributed across the borders virtually and no brick–and–mortar warehouse is needed at
all. Chinese IT companies, especially many startups, sometimes prefer to target foreign market first
because of better market structure, intellectual property protection, and mature consumers.
Compared to China and its more than 200 mobile app stores, Europe and the U.S. have fewer
number of, but more structured and regulated mobile application market places. In addition, western
consumers are in general more willing to pay for software and apps as they install which could
provide a more stable source of cash flow.
Focus on one thing

Video Games And Its Impact On The Global Media Market
Shaun Howes
SMP Update 5: Outline
A videogame is an electronic device which involves utilizing user interface to create optic feedback.
They can be enacted on a multitude of platforms, such as computers, video gaming systems, and
even cell phones. Having spread to all these electronics, playing video games has never been easier.
The International gaming industry was valued at $45 billion in 2007 and $69 billion in 2012.
Making it the fastest growing industry in the global media market.("Video Game Industry.)
According to the Entertainment Software Association the United States has the largest video game
market in the world. Over 59% of Americans actively play video games. This accounts to over 160
million people disseminating across many backgrounds, genders, ages, and socioeconomic classes.
(Galarneau) Despite its immense popularity among all people, children account for the largest group
in the market.
Video games are the most popular entertainment media among children in America According to the
Entertainment Software Association (2007)(Mou). In the US, 29% of gamers are under 18, which is
approximately 43.5 million kids (Galarneau.) That makes up 90% of all the children in the country.
According to CNN children ages 8 to 16 on average,spend 13 hours a week gaming, and more if the
user is a male. (Harding) As shown videogames have a significant influence on society. Although it
has become a social norm and is embedded in the media industry most tend neglect the

International Marketing Environments : Globalization...
Introduction
The purpose of the report is to present the concepts of international marketing environments,
globalization concepts, benefits and challenges of internationalization with respective to host and
foreign countries with a comparison to the movie "Outsourced".
Background
The plot of the movie is based on a call centre in the United States who are outsourcing their sales
division of call centre into Mumbai, India. Firstly the movie starts by showing the cultural
differences when the call centre manager comes into train his counterpart in Mumbai. The call
centre manager has difficulties training the people, who is also undergoing a cultural shock as this
would be his first expat experience in India. Although the assignment would not indulge in
discussion of expatriation and individual cultural experiences, understanding them is an important
criteria while doing business overseas. The movie also shows the difficulties in training people who
are exposed to other countries' lifestyle. In the end, the movie also shows the volatility in the market
as the business is moved to China due to the natural calamity that would affect the continuity of the
business. Therefore, this assignments focuses on market entries, entry barriers, challenges,
competition, risks etc. which are important aspects of International business.
Discussion
International businesses have emerged in the recent past which are benefitting economies of
countries, especially the emerging markets. The

The Impact of Technology on the US Economy: The...
In the last decade, the United States has established itself to be one of the most influential sources of
technological development. As a result, United States' technological development has made a
significant contribution to its robust economy. Since the technological development continues to
rapidly grow to the present date, specifically the nanotechnology sector, the United States is
pursuing to develop and expand its appropriate institutional mechanisms and policies to better
manage the technological development. Currently, there are debates to whether the free market
mechanism or government intervention and promotion (industrial policy) works to effectively
manage technological development. John F. Sargent, specialist in science and ... Show more content
on Helpwriting.net ...
Additionally, advocates of state intervention and promotion (industrial policy) believe that
technological development, particularly the nanotechnology sector, requires a substantial amount of
government funding and management because of its complexity and challenges. John F. Sargent,
specialist in science and technology policy, strongly argues that active federal government role is or
almost imperative to allow for commercialization of nanotechnology and further expansion of
technological development (Sargent 22). The reason for this is because advocates of state
intervention believe that the private sector is insufficient in funding technological development in
which, therefore, may cause a stagnant growth and inefficiency. As a matter of fact, without
government intervention, advocates believe that the United States' nanotechnology development and
research would not have preserved its dominance and high position in the technology business and
competition in the first place. Ideally, advocates claim that the influence of industrial policy and
appropriate institutional mechanism has allowed the technological benefits to spread worldwide.
Over the last decade, the state has enacted some pertinent policies that transformed the way
technological development, specifically the nanotechnology sector, can benefit our nation. To start
with, the nanotechnology sector would have not advanced too rapidly without

The Canadian Media Market
The rules and regulations of the Canadian media market are currently enforced by the CRTC, an
agency whose main concern is preventing one company from monopolizing the media market. As a
part of the enforcing of rules, the CRTC ensures that media companies maintain a minimum of 60%
of Canadian content in their programming. The upholding of this law is integral to the continued
production of Canadian content; media that regularly receives a much smaller audience than
American–produced shows would certainly be pulled from air without such laws in place. This is a
staple of the Canadian media environment: it has allowed the talent of many Canadians to be
recognized by the world, which without the enforcement of Canadian content laws would not ...
Show more content on Helpwriting.net ...
Special allowances are given to companies who include French–speaking components in their
programming, and even for including international media that has been translated into French
Canadian by a French Canadian. Not only does this increase the job market in Canada, but continues
to bring awareness to the fact that Canada is a dual speaking nation. The Canadian school system
has cut French from grades K–6, and have only a grade 9 requirement upon entering high school:
thus, the French language is being further lost as each generation passes through schooling. The
importance of the use of French in Canadian history is incredibly tied to its cultural identity, and the
removal of the language would certainly alienate a large population of Canada, notably of course
Quebec. Providing allowances for the inclusion of French propagates the language, reminding new
generations who would otherwise miss the opportunity to learn of the French importance in Canada,
a large indicator in the differences between Canadian and American

Grand Strategy Essay
Some of the strategies, formulated (recommended) in the previous tool (tool 14), were formed by
combining two or more similar strategies (they required similar process/actions or they had similar
or complementary outcomes). These strategies will have multiple, complex, and a different degree
of impacts on product, market, and organization. Hence, in some cases, the same strategy may fall
under two or more grand strategies. This is natural and a sign of a good strategy in a sense that a
defensive strategy also works as an offensive strategy or a reactive strategy will do the job of a
proactive strategy when/where a change in market or competitive environment (industry structure)
requires the company to change the degree of aggressiveness.
Exhibit 31
Classification of Strategies into Grand Strategies Final List of Consolidated Strategies Grand
Strategies
1 Extend business in new territories in emerging markets like China, India, and Turkey; and
European markets such as Germany, the U.K., Italy, and France through acquisitions (or internal
development)/Acquire efficient transportation service providers in markets with high growth–high
share (Star). Market Development (E)/
Direct Investment (A)
2 FOCUS MARKETING EFFORTS ON GAINING A LARGER SHARE IN RETAIL E–
COMMERCE SEGMENT BY PROVIDING A LOW COST OPTION OF SHIPPING FOR PRICE
SENSITIVE CUSTOMERS, UTILIZING CURRENT DISTRIBUTION NETWORK (Key
Strategy) Concentration (E)
3 Increase market share in 'Supply Chain and Freight'

Company Details : Shop For Latest And Trendy Clothes Essay
Company details: shop for latest and trendy clothes you can buy online or visit our store placed in
very busy area in fountain gate shopping center in Narre warren eastern suburb. We are one of the
best and reliable online supplier and have best stores in the area, all our employees are qualified and
our custom dress are designed by our professional fashion designer, we are looking ahead of
increasing our business with overseas country, we will put efforts to have business with England,
Canada, new Zealand. Do your loved ones always urge you to begin a business to offer your high
quality adornments or garments? You 've obviously got ability so now it 's a great opportunity to get
ready for your business. A marketable strategy will help you detail the structure of your business,
who your optimal clients are and how you plan to profit. To help you begin we 've made a case
strategy for success for a business in the style and attire industry, The style and retail industry has a
tendency to be excessively youth centered. Be that as it may, by firmly taking after generational
design patterns and in addition our own clients ' acquiring inclinations, we will tailor our stock to
meet the particular needs of our customers. We will exclusively concentrate on the our styles, hues
and fits to compliment the woman Baby Boomer/Meeting the requirements of her figure will be our
claim to fame.After you settle on a choice about which wholesales market you will purchase the
garments, you ought

Case Study On Parker Company
The Case Study titled " "discusses in detail about the problems that the Company – Luxor Writing
Instruments Private Limited has been facing specifically with regard to the customers and retailers
which in turn are hampering the sales of the Parker brand of the Company. This study is carried out
depending on the various data which are obtained mainly from primary sources (direct interview
with retailers) and the secondary sources (the website of the company, books, and print media). To
complete my study, I had visited various retailers in the different markets which are located in the
Central Delhi area for better understanding of their grievances and to identify the gaps in sales and
marketing process.
The data gathered through this study will help to extract information regarding consumer tastes and
preferences and the various issues faced by the retailers which would eventually help the Company
to ... Show more content on Helpwriting.net ...
Ltd. The main objective of this study was to discover the various methods/ means for increasing the
productivity and coverage by the TSI (Territorial Sales In charge) in the area of Central Delhi. This
was done so that the retailer satisfaction is obtained which in turn would bring customer satisfaction
and loyalty. This study was basically conducted for increasing the sales of Parker brand and to know
the problems that are being faced in each area.
This study was an attempt to know various issues which were being faced by the retailers keeping a
stock of the Parker brand in the various markets of Central Delhi area. This would help to dig out
information regarding consumer tastes and preferences and the various issues faced by the retailers
which would ultimately help the Company to resolve the issues and problems faced by the retailers
in the Central Delhi area so that the Company can develop such plans and strategies that will enable
them to increase the sales in the particular

Advantages And Disadvantages Of Traditional Market
First of all, what the first thing that appears in your mind if I say about traditional market? Maybe
about 70% of people in this class will imagine the place that hot, dirty, tarnish, and stink. Although,
the meaning of market is not only the meeting place for sellers and buyers, but also interaction
among the people. And the fact is the traditional market is not the 'instagramable' place for taking a
picture and upload to social media, right? But, do you know that economic activity in traditional
market is more active and diverse. Why can I speak like this? You can compare with modern market
or supermarket. For examples, a week ago, I went to supermarket. I found the things by myself, I
took the things, and I paid in cashier. When I saw ... Show more content on Helpwriting.net ...
4) Pasar Pagi could be the worth choice for visitors who like delicious traditional snacks.
5) Consumers didn't need to wear fashionable dress. Pasar Pagi and other traditional market was not
the place to show off. Everything has their own advantages and disadvantages, and it also for Pasar
Pagi. Pasar Pagi has disadvantages, like :
1) The location was dirty and disorganized, so consumers didn't feel comfortable.
2) Many products that sold by unscrupulous traders who were not responsible for the use of
chemicals.
3) Ways and forms of packaging were not nice for looking and increasingly poorly made consumers
became lazy for buying.
4) The level of quality of its products was not clear.
5) Pasar Pagi and tradisional market had shorter opening hours. After I knew much information
about Pasar Pagi, I asked to my parents about crowd in many years ago and now. And they told me
that situation at Pasar Pagi in many years ago was not too crowded like now. I thought the quantity
of people in Samarinda was increasing day by day. Although, many supermarkets and mall were
built in Samarinda, but most people still like shop at traditional

How Media Organizations Produce Audiences And Markets
This segment will review variety of literature exploring on how and why media organizations
produce audiences and markets. The different types of audience theories there are will explore this,
and how the audience reacts within these theories. There are many various audience theories out
there, however six will be explored.
"The word audience is so much part of our everyday talk that its complexity is often taken for
granted." (Ross & Nightingale 2003)
Today, media is surrounding us, whether it is television, films, magazines, games, radio, music, the
news, and even billboards and posters, and we don't even acknowledge it, unless it hits us in the
face. Along with this media, comes different audience, and different reactions. The ... Show more
content on Helpwriting.net ...
Hall also suggested that the way an audience reacts, is dependant on their cultural backgrounds and
how they were brought up, for example, if the mass media's intended message is fruit is great, it all
depends if an individual has been brought up to dislike fruit, etc. the audience is also given more
credit, and it's understood that they mat react in different ways.
Reception theory is the social interaction aspect, and the Two–Step Flow theory is also similar.
"Formulated first in the The People's Choice, the hypothesis suggests that 'ideas often flow from
radio and print to the opinion leaders and from them to the less active sections of the population.'"
(Lazarfield and Katz, 1970)
Paul Felix Lazerfiled originally came up with this theory, and then later, Elihu Katz began working
with him. The two of them looked at during the presidential elections, how the votes make up the
audience's minds and wrote a book exploring the different factors of it. They speculated how the
mass media connects with people, however this communication is routed through opinion leaders.
These people are very media–literate and they link their understanding to others. The mass media
uses comedians as the opinion leaders, as they take real life news, and analyse it in a comical way,
and the mass media probably entrust the comedians more, as they come across less bias and less of
an agender, and the public find the news sometimes so bias, it was almost comical. Two–Step Flow
theory is

Product Analysis Theory Of The Airline Industry
Introduction
The product life cycle is the period of time over which an item is developed, brought to market and
eventually removed from the market. The cycle is broken into four stages: introduction, growth,
maturity and decline. The idea of the product life cycle is used in marketing to decide when it is
appropriate to advertise, reduce prices, explore new markets or create new packaging. The product
life cycle has 4 very clearly defined stages, each with its own characteristics that mean different
things for business that are trying to manage the life cycle of their particular products.
Introduction Stage – This stage of the cycle could be the most expensive for a company launching a
new product. The size of the market for the product is ... Show more content on Helpwriting.net ...
They were the first adopters of the CAD when it came into being in the 1960s. It has become critical
for them to adopt the latest technologies in order to avoid getting into complexities of the aircrafts,
various governmental and spatial regulatory requirements, long service life, exacting operational
demands and of course the safety regulations and demands. The use of advanced technologies for
design, engineering, production, planning, simulation and all the other aspects of the supply chain,
including all the players involved becomes a question of survival for the Aerospace industry players.
With so many players permeating the air space, it also is a question of the survival of the

Porter 's Theory Of Porters Five Forces
Five Forces Introduction Michael Porter developed a highly useful tool for managers called Porters
Five Forces (Rothaermel, 2015). The main focus of Porters Five Forces is to help managers
understand their firm's position and how to help them find a competitive advantage (Rothaermel,
2015). The Five Forces consist of, threat of entry, power of suppliers, power of buyers, threat of
substitutes, and rivalry among existing firms. I am going to break down Porters Five Forces on my
upcoming new business, The Stable Market, LLC. The Stable Market is a business that I started
working on in October 2015. We have been working closely with a local web design company to get
this website put together and operating properly. We are expecting to launch this new business
sometime this fall. I have poured my heart and soul into this business and plan to continue to do so
as the launch date is quickly approaching. I have been keeping a close eye on our competition and
studying the market over the past year. I have been an equestrian for twenty years of my life so I
have a lot of background information on how this world works. We have done a great deal of
networking locally and are ready to bring this business to life. Threat of New Entrants First we will
take a look at The Stable Markets threat of entry. The treat of entry describes the potential risk for
other firms to enter the marketspace. New entrants are a threat because it will take away profits from
the existing

Uber
此处为论文中文题目，要求居中填写
主标题不超过24个汉字；可加副标题（副标题前加破折号），副标题与主标题间空一行的位
置
主标题：黑体，小二，居中
副标题：楷体_GB2312，四号，居中
阅后删除此文本框。
此处为论文中文题目，要求居中填写
主标题不超过24个汉字；可加副标题（副标题前加破折号），副标题与主标题间空一行的位
置
主标题：黑体，小二，居中
副标题：楷体_GB2312，四号，居中
阅后删除此文本框。
Case Analysis–Uber
CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM–
2036 PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo
Yang)
2015–03–16
Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and
the app was released in the following June. The app allowed users to summon a car to pick up them
where they are, and take them to the ... Show more content on Helpwriting.net ...
Especially Didi Kuaidi, they became market leader after merger. The reasons why citizens are far
more likely to choose Didi Kuaidi are products diversities and low price.
PESTE
Political The Chinese government's attitude toward the online chauffeur business was difficult to
judge. There is only a common practice of avoiding chauffeur drivers at spotted checkpoints.
Shanghai Committee of Transport was the first authority to take action, which co–sponsored with
four major taxi companies and Didi Kuaidi integrated a mix online taxi–hailing service center used
to manage the market, which named Shanghai Taxi Information Service. Later in March 2015, the
Guanzhou Committee of Transport created the government–endorsed chauffeur service platform
Ruyue. The drivers from the platform planned to work mainly rush hours. In addition, the vehicle

restriction scheme leads to the increase of using ride–hailing service.
Economic
With the rapid development in online–to–offline (O2O) commerce, the online chauffeur business is
playing an important role in people's daily life. What's more, China's GDP is rising year by year;
which makes private car ownership increase shapely as well. Although the increase of private car
ownership may result in the decrease of demand for taxis, it also means the private car available for
Uber is more than before.
Social
Due to China's large

Prince Sports Case Study Essay
Dominique Boivin Marketing Principles 2 March 2013 MO2A3
Prince Sports Case Study
Prince Sports has managed to remain in their field, but the task was not easy. They have been in
business for over forty years and have continued to evolve to fit the needs of the consumers while
also managing to expand their products. In doing so, they have needed to keep their company ahead
of trends that have occurred in the market. So far, they have managed to do so, but with the
continuously changing market and economy, Prince Sports needs to constantly be performing
research on how to stay ahead. They also have to take in to consideration how these changes are
going to affect the products and customers they ... Show more content on Helpwriting.net ...
The same can be said for trends and products. They have witnessed what a mistake it is to ignore
their past progress and simply focus on what is next. While it is important to spend a great deal of
time working towards advancement, especially in a market that is rising. However, it is very difficult
to ignore what brought about all of these changes and what has been working (Kerin, Hartley &
Rudelius, 2013).
Another challenge that they may face includes economic changes. Since, Prince Sports markets their
product internationally, they need to pay attention to the economies of all the countries they
distribute to. Significant changes in an economy can greatly change their customer base and needs
resulting in new marketing tactics having to be put in place (Benoit & Gleason, 2012).
Prince Sports can stay ahead of the changes they possibly face if they keep in mind when Linda
Glassel said "It's learning, it's studying, it's talking to people who understand where the market is
going" (Pg. 241). In order to stay ahead and take on any challenges that come their way, they need to
employ research methods that can help them solve their problems and come up with new ideas for
marketing their products. Besides using the Five–Step marketing approach, there are specific aspects
they should pay close attention to. As a part of step three, they need to collect data, both primary and

Pros And Cons For Knits Away
Globalisation Pros & Cons:
Globalisation is the shift toward a more integrated and interdependent world economy. The
globalization of markets refers to the merging of historically distinct and separate national markets
into one huge global marketplace. Businesses now a days do not view their domestic market as there
only option but the world is there market. Two factors that contribute to the globalisation growth are
falling trade barriers and technological change in communications, information processing and
transportation. Although at a glance, more customers for Knits Away may sound very appealing but
as with everything, globalization has its pros and its cons. I will now mention a few. As a consultant,
I advise Knits Away to consider all sides of globalization and the impact it may have on them before
deciding to open their product to new markets.
Pros of globalization for Knits Away:
Wider pool of potential customers; as Ireland is a small country, staying in just this market would
not give any great opportunities for such specialized ... Show more content on Helpwriting.net ...
From analysing Knit's Away current position, I have suggested some steps for them to follow in
order to start the process of selling their products outside the Irish market.To start off, Knits Away
should be aware of the recognition there brand has have already achieved and see how they can use
this to their advantage in order to enter new markets. The fact their jewellery has been recognised by
European designers and have been featured in European fashion magazines such as UK Elle and
UK/Italian Vogue. I advise them to build even more brand awareness by continuing their
relationships with the European designers and magazines. This is huge for a small Irish business so
it will really boost them. Therefore the first step in the globalisation of Knit's away in my opinion is
to enter the European market

The Stock Market Movements And The Social Media
The stock market movements are complex and difficult to predict with certainty. Strategies tend to
work for a while before they fail terribly. Mathematical and statistical formulae don't hold for long.
This is mainly because some of the factors influencing the demand/supply of a stock cannot be
quantified and may be poison distributed. Historical patterns are broken every now and then while
fundamental data bears different effects on stocks at different times of an economic cycle. However,
there appears to be a correlation between the stock market movements and the atmosphere in the
social media. This is yet to be tested in this study, even though there are numerous studies
concerning this topic. However, through the AP's Twitter account, ... Show more content on
Helpwriting.net ...
This must be relevant data that is cost effective to help us answer the research questions stated in the
introductory part.
We are going to collect sample data and test it for conclusions. The main data collection methods
will be secondary data from online sources and through questionnaires.
Our focus on secondary data will be on social media sources that are reliable and trustworthy. The
sources should have a profile for influencing stock markets with their information. As for the social
media, we shall select three major ones. These are Facebook, Twitter, and YouTube.
We will use 6 days' data; 3 of which are prices prior to the news on social media and three days after
the news. We shall focus on the average price movement, the standard deviation, and the volume
traded in the six days.
In this method, we shall adapt these assumptions:
1. The particular social media news are those influencing the stock market only.
2. The data gathered from secondary sources is accurate and relevant for our research.
3. Data collected from questionnaires are accurate and true.
4. Majority of fundamental traders influence the market most. That is, technical traders have little or
no effect on stock prices.
The statistics will then be studied using Microsoft Excel to get averages, pie charts, and standard
deviations.
ANALYSIS AND PRESENTATION OF FINDINGS
After comprehensive data

Analysis Of Black Gold
After watching the Black Gold film by Nick Francis I realized how hard these third world countries
have it and are used and exploited by wealthy corporation for their own profit while leaving the
farmers and producers without any means to survive. Throughout the film at times it was hard to
watch as these corporation grew and profited by the coffee beans produced in Africa, the farmer and
families were living in extreme poverty and not even enough money to feed their own families.
Coffee being the second most traded commodity and also referred to as black gold I would think that
they would profit and have improved qualities of life and developing, instead of becoming less
developed and not even have the means and resources to survive(Francis, 2006). Overall after
watching this it just goes to show that we live in a messed up world and people are more worried
about business and profits instead of the well being of other and the overall well being of the world.
The price of commercial coffee is controlled by the New York and London exchange markets where
they decide the prices of coffee(Francis, 2006). Most of the buyers and seller that deal in the trading
of coffee usually look at the New York market to make their decisions on the prices. Also the World
Trade Organization is involved in controlling trade of commercial coffee, but these decisions and the
way stuff is traded is controlled by developed nation and small undeveloped countries in Africa have
to say or voice in

The Sharing Of Social Media

Recommended

Recommended

More Related Content

Similar to The Sharing Of Social Media

Similar to The Sharing Of Social Media (15)

More from Dana Boo

More from Dana Boo (20)

Recently uploaded

Recently uploaded (20)

The Sharing Of Social Media