Mapfo is a real time information platform

1. Mapfo
MapFo-RealTime Information Mapping
Damian O’Regan

2. MapFo-RealTime Information mapping
• Mapfo is a Real Time internet communications network that provides
a service to businesses to communicate information to users instantly.
Mapfo is like a Air Traffic Control Radar system that displays
information messages coming in. Mapfo converts information data
provided by businesses into visual icons on a map so that information
can be shared, seen and found reliably..
• This is done by the combination of GIS (geographical Interface
systems) and data information supplied by businesses. All information
is time sensitive and can be filtered and searched by time , location
and keyword parameters.
• The outcomes of this are (A) that Businesses can spend money on
marketing, advertising and social events knowing that their
information is seen and acted upon by a larger market segment.(B)
Users have a quick efficient means of search.

3. MapFo-RealTime Information mapping
• “The past decade has seen an explosion of new mechanisms for
understanding and using location information in widely-accessible
technologies. This Geospatial Revolution has resulted in the
development of consumer GPS tools, interactive web maps, and
location-aware mobile devices. These radical advances are making it
possible for people from all walks of life to use, collect, and
understand spatial information like never before.”
• Maps and the Geospatial Revolution
• Dr. Anthony C. Robinson Pennsylvania State University

4. MapFo-RealTime Information mapping
Dublin.ie Facebook/Google FailteIreland
Hailo App Eircom WiFi Daft.ie

5. MapFo-RealTime Information
mapping

6. MapFo-RealTime Information
mapping
Example Event information.
•Music Concerts
•Races
•Festivals
•Exhibitions
•Sport Events
•Conferences
•Gigs
•Shows
•Commecial
•Social
•Museums /Galleries
•Tourist
•Corporate

7. MapFo-RealTime Information mapping
• Mapfo view of RealTime Information Mapping

8. MapFo-RealTime Information mapping
Project Title
•Mapfo is a Real time information mapping platform .The platform is map based
with real time information being mapped and details given .
How Mapfo works
•Mapfo is a platform that involves visualisation of big data .
•Mapfo is mapping service that will be both a web site and an app.
•Users can view Mapfo.com or the App to see what is happening in any location
at any time and can also post info.
•The map is uses real time live event happenings and big data is converted into
visual icons on the map.
•The map is time sensitive , icons appear on the map like a radar at air traffic
control.
•The different colour icons show the status of the event , green means the event
is currently happening , orange means about to start within one hour and red
means the event is soon over. A future calendar is also optimised.

9. MapFo-RealTime Information mapping
Mapfo’s Innovation and Competitive Advantage
•Businesses can advertise events such as music , sport, social, or any other
information that has a timeframe on the real time map.
•Consumers can look at the map and see the social and economic events happening
around them.
•The map is time sensitive , icons appear on the map like a radar at air traffic control.
•The different colour icons show the status of the event , E.G.Green means the event
is currently happening .
•A time scroll can be accessed to show events at any time in the near future.
•Event will have hyperlink code enabling ease of sharing.
•Mapfo will interact with other social media such as Twitter and Facebook.
•Businesses can advertise their event by entering data details such as the timeframe
of the event and a brief description.
•The innovation is the visualisation of big data and the inclusion of mapping into
social media
•Mapfo will collate other media Api’s to aggregate data and to display that info on
map e.g .Traffic Flows , weather that are relevant to the event.

10. MapFo-RealTime Information mapping
• Competiton
Information Shareability
Information
Findability
Google
TwitterBlogs
FacebookWEBSITES
Email
• Competiton
Google
Mapfo

11. MapFo-RealTime Information mapping
Market Size :On Line Advertising is set to be worth more than US$185bn in 2017
with search remaining the dominant form of online advertising globally,

12. MapFo-RealTime Information mapping
• Routes to Market
(A)
Direct Play To Display Information
Top 3 CustomerTarget Markets
1:Entertainment Companies
2:Sports Organizations
3:Social Organizations
(B) General Advertisement sponsorship
Eg Sky Vodaphone Guinness

13. MapFo-RealTime Information mapping
Market Place, Customers and Revenue

14. MapFo-RealTime Information mapping
Work and research so far
•Mapfo.com website domain registered.
•The idea has been researched over the last 2 years.
•Consultancy work has been undertaken including meetings with Dylan Collins and
Google and Michael Bradford of National College Of Ireland, Paddy Cosgrave of
Dublin Web Summit and Brendan McGuire Social Media lecturer at Blackrock
Education.
•Research into Google maps API's has been undertaken.
•Talks with app developers have been undertaken.
•Contacts made with Environmental Systems Research Institute, Inc. (Esri).

15. MapFo-RealTime Information mapping
Visionary Goal,
To integrate mapping in real time with data and social media for commerce.
Ambitions and Future of MapFo
• Fully research and validate market
• Develop an app /website that will appeal to businesses and consumers
• Forge a niche in the marketplace to specialise and build a global brand
• Actively market advertise and sell the service
• Respond promptly to feedback from businesses and consumers alike.
• Get pay model working.

16. MapFo-RealTime Information mapping
Summary
•Mapfo is applying to DCU Propeller program 2015 ,to participate in a start up
environment in which we hope to combine our knowledge and research with the
expertise that is made available to start up companies.
•Thank You.