Textual Analysis of MILCK's Website for my media coursework

1. TextualAnalysis on
MILCK’sWebsite
https://www.milckmusic.com/intogold/?ref=https://www.goo
gle.com/

2. How are brand
values
reinforced
through links
with digital to
music video?
 When you first enter
the website you are
encouraged to sign up
for a newsletter.This is
immediately
encouraging the
audience to be active
and to take initiative by
signing up.
 By opening the
individual sections to
read more about why
she wrote the albums,
the video for one of the
song appears, making
it easy for the audience
to immediately watch
her music videos.

3. How have they
created brand
identity?
 Brand identity is created through the colour scheme of black
and gold which also relates to her albums Gold and Into Gold
 As well as this, since MILCK is an activist forWomen’s Rights
and is against rape culture, there are lots of links to her personal
experiences in the descriptions provided on her website.

4. Is
intertextuality
used?
 MILCK uses the idea of ‘Join the Gentle Rebel’ with her mailing list
but also throughout her website.This is a subtle nod to the book
The Gentle Rebel which followed a woman in the Industrial
Revolution and tells of faith and freedom.
 This idea has been carried on through many different movements,
especially theWomen’s Marchs as it is a protest sans violence,
simply fighting gently for what they want and deserve.

5. Have they
used any
Easter Eggs?
 Albeit a small Easter Egg, MILCK
included a small exciting feature on
her website. As you look at the
information under each one of her
albums, the square changes
depending on which one, such as
filling with ocean waves, drawing
flowers on the side, etc.

6. What values,
attitudes and
beliefs have
been used?
 As an activist for women’s rights and for standing up against
sexual assault, MILCK includes her hashtag #ICan’tKeepQuiet, one
that is widely used within the movement now.
 It is on her website and has a link directly to the page where
people can read survivors stories and support the charity to help
women in need. (https://icantkeepquiet.org/)