2. Company Profile
DAFA is an advertising company based in the United
Kingdom who specializes in advertising campaigns
for different companies.
Established in 2011, the previous companies we’ve
worked with before was The Sun during the
Olympics to find volunteers and Newham College,
advertising their new creative media course.
3. Brief For E.On
E.ON has asked us to create a campaign to make
people aware of how they could save energy by
changing the way they use it daily.
Not only will this help people save money but it also
makes a difference to the environment.
4. Target Audience
In 1971, just 8% of households had two or more cars compared to nearly 50%
of households who did not own a car, but over the last 30 years, the statistics
have changed. Now almost a third of people own two cars or more, while the
number of people without a car has decreased in size.
The main chemical in Air Pollution is Carbon
Dioxide (CO2) which can lead to people developing
Asthma and Cancer.
Graph Of Greenhouse Gases
Air
Pollution
5. State The Problem
In this campaign we will make
sure that our advertising,
reaches a wide target audience
and that the message is big and
clear.
We’ve found the best way to do
this, is by targeting children
from the age of 10 onwards, so
they can be aware of how to
save energy from a young age.
6. Message Objectives
We plan to make people aware of the energy they are wasting and how we could
help them to change the way they use it.
The End Result
• Make people aware about electrical and gas energy
• Try to help the environment and prevent global warming.
• Our campaign Help save money by cutting down energy costs.
Focus The Message
The message we are focusing on is ‘Save Money Help The Planet’.
Benefit statement
We have an app with British gas, which is designed to allow people to control the
temperature of their homes, even while they’re not there. It connects to a
wireless enabled programmable thermostat at a home and is available for all
types of advanced phones.
7. Proposed Solution
For this campaign we will use a website, Iads, banners, posters
and leaflets, to reach a wide target audience.
Our website will be aimed at any one who is old enough to use
and understand the Internet, and also will be promoted
through presentations and expeditions.
Posters and leaflets will be handed out around in the
community, Iads will be available for Iphones and banners
on digital billboards.
