SlideShare a Scribd company logo
1 of 39
WHAT
CONSUMERS
WANT FROM
YOUR WEB
CONTENT
HELLO!
I am Brandon Gustafson
Ph.D. Student
Washington State University
Consumers
Affiliate
Merchant
Affiliate Marketing
VALUE
- Information- seeking advice on practical
matters/learning
- Lurkers- observe, buy, but do not connect
Consumer Online Motivations
(e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
- Integration and social interaction- social
empathy; real-life companionship
- Personal Connectors- participate in
special interest and hobbies
Consumer Online Motivations
(e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
- Personal identity- finding reinforcement
for values, gaining insights into one’s self
- Socializers- more communal, contribute to
an online relationship
Consumer Online Motivations
(e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
- Entertainment- relaxing, aesthetic
enjoyment
Consumer Online Motivations
(e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
“If you aim at nothing, you will
hit it every time.”
- Zig Ziglar
THANKS!
Any questions?
I can be reach at:
· brandon.gustafson@wsu.edu
Types of Online Consumers (Mathwick 2002):
- Transactional- high in both communal and
exchange focus
- Personal Connectors- participate in special
interest and hobbies
- Socializers- more communal, contribute to an
online relationship
- Lurkers- observe, buy, but do not connect
“If you aim at nothing, you will
hit it every time.”
- Zig Ziglar
Instructions for use
Open this document in Google Slides (if you are at slidescarnival.com use the button below
this presentation)
You have to be signed in to your Google account
EDIT IN GOOGLE SLIDES
Go to the File menu and select Make a
copy.
You will get a copy of this document on
your Google Drive and will be able to
edit, add or delete slides.
EDIT IN POWERPOINT®
Go to the File menu and select Download
as Microsoft PowerPoint. You will get a
.pptx file that you can edit in PowerPoint.
Remember to download and install the fonts
used in this presentation (you’ll find the links
to the font files needed in the Presentation
design slide)
More info on how to use this template at www.slidescarnival.com/help-use-presentation-template
This template is free to use under Creative Commons Attribution license. If you use the graphic assets (photos,
icons and typographies) provided with this presentation you must keep the Credits slide.
1.
TRANSITION
HEADLINE
Let’s start with the first set of slides
1.
TRANSITION
HEADLINE
Let’s start with the first set of slides
This is a slide title
› Here you have a list of items
› And some text
› But remember not to overload your
slides with content
You audience will listen to you or read the
content, but won’t do both.
BIG
CONCEPT
Bring the attention of your audience
over a key concept using icons or
illustrations
White
Is the color of milk and
fresh snow, the color
produced by the
combination of all the
colors of the visible
spectrum.
You can also split your content
Black
Is the color of coal, ebony,
and of outer space. It is the
darkest color, the result of
the absence of or complete
absorption of light.
In two or three columns
Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
Is the colour of the
clear sky and the
deep sea. It is
located between
violet and green on
the optical
spectrum.
Red
Is the color of blood,
and because of this
it has historically
been associated
with sacrifice,
danger and
courage.
A picture is
worth a
thousand
words
A complex idea can be conveyed
with just a single still image,
namely making it possible to
absorb large amounts of data
quickly.
Use charts to explain your
ideas
GrayWhite Black
And tables to compare data
A B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
Maps
our office
89,526,124Whoa! That’s a big number, aren’t you proud?
89,526,124$That’s a lot of money
100%Total success!
185,244 usersAnd a lot of users
Our process is easy
FIRST SECOND LAST
Let’s review some concepts
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet
and green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet
and green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
You can copy&paste graphs from Google Sheets
ANDROID PROJECT
Show and explain your web,
app or software projects using
these gadget templates.
Place your screenshot here
Place your screenshot
here
iPHONE PROJECT
Show and explain your web,
app or software projects using
these gadget templates.
Place your screenshot here
TABLET PROJECT
Show and explain your web,
app or software projects using
these gadget templates.
Credits
Special thanks to all the people who made
and released these awesome resources
for free:
› Presentation template by
SlidesCarnival
› Photographs by Startupstockphotos
Presentation design
This presentation uses the following typographies:
› Titles: Hind
› Body copy: Hind
You can download the fonts on this page:
https://www.google.com/fonts#UsePlace:use/Collection:Hind:400,700
Click on the “arrow button” that appears on the top right
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design
guide if you need to create new slides or download the fonts to edit the presentation in
PowerPoint®
SlidesCarnival icons are
editable shapes.
This means that you can:
● Resize them without
losing quality.
● Change fill color and
opacity.
● Change line color,
width and style.
Isn’t that nice? :)
Examples:

More Related Content

What's hot (20)

Hecate
HecateHecate
Hecate
 
Dumaine
DumaineDumaine
Dumaine
 
Face
FaceFace
Face
 
Christmas Night in Bethlehem
Christmas Night in BethlehemChristmas Night in Bethlehem
Christmas Night in Bethlehem
 
Prezentare
Prezentare Prezentare
Prezentare
 
Dolabella primer nivel de la universidad
Dolabella primer nivel de la universidadDolabella primer nivel de la universidad
Dolabella primer nivel de la universidad
 
How Language affects your thoughts
How Language affects your thoughtsHow Language affects your thoughts
How Language affects your thoughts
 
Powerpoint Theme
Powerpoint ThemePowerpoint Theme
Powerpoint Theme
 
Old file
Old fileOld file
Old file
 
Plantilla de powerpoint para usar gratis.
Plantilla de powerpoint para usar gratis.Plantilla de powerpoint para usar gratis.
Plantilla de powerpoint para usar gratis.
 
China template for ppt or google slides
China template for ppt or google slidesChina template for ppt or google slides
China template for ppt or google slides
 
Balthasarwew
BalthasarwewBalthasarwew
Balthasarwew
 
presentation iti mind of map
presentation iti mind of mappresentation iti mind of map
presentation iti mind of map
 
Groupon company presintation eecs 441
Groupon company presintation eecs 441Groupon company presintation eecs 441
Groupon company presintation eecs 441
 
Garden template for ppt or google slides
Garden template for ppt or google slidesGarden template for ppt or google slides
Garden template for ppt or google slides
 
SleepEZ DutchOpenHackathon
SleepEZ DutchOpenHackathonSleepEZ DutchOpenHackathon
SleepEZ DutchOpenHackathon
 
Quintus
QuintusQuintus
Quintus
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
Puck
PuckPuck
Puck
 
Nice template for ppt or google slides
Nice template for ppt or google slidesNice template for ppt or google slides
Nice template for ppt or google slides
 

Similar to What Consumers Want From Your Web Content

Exemplo_Apresentação_Carabete.pptx
Exemplo_Apresentação_Carabete.pptxExemplo_Apresentação_Carabete.pptx
Exemplo_Apresentação_Carabete.pptxDouglasCarabete1
 
this is your presentation title hug.pptx
this is your presentation title hug.pptxthis is your presentation title hug.pptx
this is your presentation title hug.pptxnguyentruongsinh3
 
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfg
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfgJachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfg
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfgMinhHuyNguyen18
 
Ariel · SlidesCarnival.pptx
Ariel · SlidesCarnival.pptxAriel · SlidesCarnival.pptx
Ariel · SlidesCarnival.pptxAlokSingh662269
 
ppt template.pptx
ppt template.pptxppt template.pptx
ppt template.pptxChotu62
 
PPT Fonologi Kelompok 1.pptx
PPT Fonologi Kelompok 1.pptxPPT Fonologi Kelompok 1.pptx
PPT Fonologi Kelompok 1.pptxCeceOpenAi
 
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...Chauffeur Melbourne
 
Seyton · SlidesCarnival.pptx
Seyton · SlidesCarnival.pptxSeyton · SlidesCarnival.pptx
Seyton · SlidesCarnival.pptxqweasd76
 
Copia de seyton · slides carnival
Copia de seyton · slides carnival Copia de seyton · slides carnival
Copia de seyton · slides carnival AmeliaFernandaFontan
 

Similar to What Consumers Want From Your Web Content (20)

NEW.pptx
NEW.pptxNEW.pptx
NEW.pptx
 
Slide1
Slide1Slide1
Slide1
 
Exemplo_Apresentação_Carabete.pptx
Exemplo_Apresentação_Carabete.pptxExemplo_Apresentação_Carabete.pptx
Exemplo_Apresentação_Carabete.pptx
 
this is your presentation title hug.pptx
this is your presentation title hug.pptxthis is your presentation title hug.pptx
this is your presentation title hug.pptx
 
Quintus
QuintusQuintus
Quintus
 
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfg
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfgJachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfg
Jachimo.pptxgfgdfgfdgdfgfdgdfgdfgdfgdfgdfgdfg
 
Ursula.pptx
Ursula.pptxUrsula.pptx
Ursula.pptx
 
egitim sunusu
egitim sunusuegitim sunusu
egitim sunusu
 
Ariel · SlidesCarnival.pptx
Ariel · SlidesCarnival.pptxAriel · SlidesCarnival.pptx
Ariel · SlidesCarnival.pptx
 
Dolabella.pptx
Dolabella.pptxDolabella.pptx
Dolabella.pptx
 
ppt template.pptx
ppt template.pptxppt template.pptx
ppt template.pptx
 
Portia
PortiaPortia
Portia
 
PPT Fonologi Kelompok 1.pptx
PPT Fonologi Kelompok 1.pptxPPT Fonologi Kelompok 1.pptx
PPT Fonologi Kelompok 1.pptx
 
Imogen · slides carnival
Imogen · slides carnivalImogen · slides carnival
Imogen · slides carnival
 
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...
Melbourne chauffeur cars | car hire Melbourne airport | mornington peninsula ...
 
modelo edgar.pptx
modelo edgar.pptxmodelo edgar.pptx
modelo edgar.pptx
 
Seyton · SlidesCarnival.pptx
Seyton · SlidesCarnival.pptxSeyton · SlidesCarnival.pptx
Seyton · SlidesCarnival.pptx
 
Copia de seyton · slides carnival
Copia de seyton · slides carnival Copia de seyton · slides carnival
Copia de seyton · slides carnival
 
Desdemona.pptx
Desdemona.pptxDesdemona.pptx
Desdemona.pptx
 
Ppt perdev
Ppt perdev Ppt perdev
Ppt perdev
 

More from Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyAffiliate Summit
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyAffiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising OverviewAffiliate Summit
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for BloggersAffiliate Summit
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
 

More from Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Recently uploaded

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 

Recently uploaded (20)

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 

What Consumers Want From Your Web Content

  • 2. HELLO! I am Brandon Gustafson Ph.D. Student Washington State University
  • 3.
  • 5.
  • 6.
  • 8. - Information- seeking advice on practical matters/learning - Lurkers- observe, buy, but do not connect Consumer Online Motivations (e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
  • 9. - Integration and social interaction- social empathy; real-life companionship - Personal Connectors- participate in special interest and hobbies Consumer Online Motivations (e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
  • 10. - Personal identity- finding reinforcement for values, gaining insights into one’s self - Socializers- more communal, contribute to an online relationship Consumer Online Motivations (e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
  • 11. - Entertainment- relaxing, aesthetic enjoyment Consumer Online Motivations (e.g.McQuail 1983; Ruggiero 2000;Mathwick 2002)
  • 12. “If you aim at nothing, you will hit it every time.” - Zig Ziglar
  • 13. THANKS! Any questions? I can be reach at: · brandon.gustafson@wsu.edu
  • 14.
  • 15.
  • 16. Types of Online Consumers (Mathwick 2002): - Transactional- high in both communal and exchange focus - Personal Connectors- participate in special interest and hobbies - Socializers- more communal, contribute to an online relationship - Lurkers- observe, buy, but do not connect
  • 17. “If you aim at nothing, you will hit it every time.” - Zig Ziglar
  • 18. Instructions for use Open this document in Google Slides (if you are at slidescarnival.com use the button below this presentation) You have to be signed in to your Google account EDIT IN GOOGLE SLIDES Go to the File menu and select Make a copy. You will get a copy of this document on your Google Drive and will be able to edit, add or delete slides. EDIT IN POWERPOINT® Go to the File menu and select Download as Microsoft PowerPoint. You will get a .pptx file that you can edit in PowerPoint. Remember to download and install the fonts used in this presentation (you’ll find the links to the font files needed in the Presentation design slide) More info on how to use this template at www.slidescarnival.com/help-use-presentation-template This template is free to use under Creative Commons Attribution license. If you use the graphic assets (photos, icons and typographies) provided with this presentation you must keep the Credits slide.
  • 19. 1. TRANSITION HEADLINE Let’s start with the first set of slides
  • 20. 1. TRANSITION HEADLINE Let’s start with the first set of slides
  • 21. This is a slide title › Here you have a list of items › And some text › But remember not to overload your slides with content You audience will listen to you or read the content, but won’t do both.
  • 22. BIG CONCEPT Bring the attention of your audience over a key concept using icons or illustrations
  • 23. White Is the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum. You can also split your content Black Is the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.
  • 24. In two or three columns Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
  • 25. A picture is worth a thousand words A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly.
  • 26. Use charts to explain your ideas GrayWhite Black
  • 27. And tables to compare data A B C Yellow 10 20 7 Blue 30 15 10 Orange 5 24 16
  • 29. 89,526,124Whoa! That’s a big number, aren’t you proud?
  • 30. 89,526,124$That’s a lot of money 100%Total success! 185,244 usersAnd a lot of users
  • 31. Our process is easy FIRST SECOND LAST
  • 32. Let’s review some concepts Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
  • 33. You can copy&paste graphs from Google Sheets
  • 34. ANDROID PROJECT Show and explain your web, app or software projects using these gadget templates. Place your screenshot here
  • 35. Place your screenshot here iPHONE PROJECT Show and explain your web, app or software projects using these gadget templates.
  • 36. Place your screenshot here TABLET PROJECT Show and explain your web, app or software projects using these gadget templates.
  • 37. Credits Special thanks to all the people who made and released these awesome resources for free: › Presentation template by SlidesCarnival › Photographs by Startupstockphotos
  • 38. Presentation design This presentation uses the following typographies: › Titles: Hind › Body copy: Hind You can download the fonts on this page: https://www.google.com/fonts#UsePlace:use/Collection:Hind:400,700 Click on the “arrow button” that appears on the top right You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create new slides or download the fonts to edit the presentation in PowerPoint®
  • 39. SlidesCarnival icons are editable shapes. This means that you can: ● Resize them without losing quality. ● Change fill color and opacity. ● Change line color, width and style. Isn’t that nice? :) Examples: