1. Chapter 2: Developing Marketing
Strategies and Plans
Ryan Ang V58

2. Eli Decides to go into the pie business

3. Baking a pie like The value of creation and
delivery sequence can be divided into
three parts

4. The Base - choosing the value

5. The Filling - providing value

6. ...And the Crust – Communicating
Value

7. To sell the pie similar to core
competencies of businesses
• Significant • Hard to
contribution to
perceived customer imitate
benefits
• Wide Markets