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1. Digital Marketing
SEO Company
Submitted By: D2S Technologies

2. Welcome!!
Digital Marketing World
At a high level, digital marketing refers to advertising
delivered through digital channels such as search
engines, websites, social media, email, and mobile
apps. Using these online media channels.

3. Our Services
Digital Marketing
SEO
Organic Listing
On Page
Off Page
Leads/Signup
Traffic
Social Media
BrandAwareness
Increase
Followers/Likes
Leads
PPC
Leads
Conversions
Profits
Email Marketing
Approach
Customer
We believe that a digital marketing strategy is essential to take advantage of the growing
opportunities from digital marketing, yet even in 2018.An effective digital strategy will help
you take the right decisions to make a company successful online.

4. Objective Of Digital Marketing
Marketing Strategies
Forward-looking approach to planning with fundamental goal achieving
01
Lead Generation
Consumer interest or enquiry into products & services of a business.
02
Conversions
Process of converting a lead into an account, contact and opportunity.
03
Profits
Most profitable marketing investments because you get free traffic month after month.
04

5. Digital Marketing
SEO Process

6. SEO Process Steps
01 Create a List of Keywords
02 Wind: Create Meta Tags for Pages
03 Water: On Page SEP
04 Fire: Off Page SEO
05 Sun: Content Building Startegy

7. AGILE METHODOLOGY
Thought Leadership
Automation & Sales Nurturing
Reporting & Analytics
Local Place Marketing
PR & Blogging
Re-Marketing & Targeting
Technology & Tech Integration

8. Quantitative (or Demographic) Information
It’s best to gather sensitive information like
personal income in persona researchinterviews,
as people might be unwilling to share it via
online forms.
Job Title
This is something you can get a rough idea of from
your existing customer base, and is most relevant for
B2B companies.
Income
trends in your existing prospectand
customer database.
Location
web analytics tools like Google Analytics to
easily identify what location yourwebsite
traffic is comingfrom.
Age
It’s best to gather this data by identifying

9. Digital Marketing Tool
01
Google Trends
02
Google Keyword
Planner
03
Facebook
Insights

10. Build a Comprehensive Digital Strategy
Qualitative (or Psychographic) Information
Again, speak to customers, sales and
customer service representatives to get an
idea of the common problems your
audience faces.
Depending on the need yourproduct or
service was created to serve, you might
already have a good idea ofwhat goals
your persona is looking toachieve.
Speak to customers and people who
align with your target audience to
find out what’s most important to
them in relation to yourbusiness.

11. Thank you