Do we need to dumb down cannabis, read https://cannabis.net/blog/opinion/is-canndescent-paving-the-way-for-the-future-of-cannabis-products

1. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
https://cannabis.net/blog/opinion/is-canndescent-paving-the-way-for-the-future-of-cannabis-products 2/13
CANNDESCENT PAVING THE WAY FOR CANNABIS PRODUCTS
d i h f h

2. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
https://cannabis.net/blog/opinion/is-canndescent-paving-the-way-for-the-future-of-cannabis-products 3/13
Is Canndescent Paving the Way for the
Future of Cannabis Products?
Are feelings the future of cannabis products or should we stop dumbing down marijuana?
Posted by:
Joseph Billions , today at 12:00am
Is Canndescent Paving The Way For The Future Of
Cannabis Industry?
The changing tide in terms of acceptance and decriminalization being enjoyed by cannabis has required proper
branding for cannabis rms. The public is slowly leaving the era of stigma against cannabis users and cannabis
companies are capitalizing on this to get their message out there. A new era has dawned for the cannabis industry, an

3. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
https://cannabis.net/blog/opinion/is-canndescent-paving-the-way-for-the-future-of-cannabis-products 4/13
era that comes with a lot of pro ts if maximized. Di erent cannabis brands are using di erent strategies to get their
image out to the public. One brand that is leading the pack with uniqueness is Canndescent.
A closer look
Canndescent is a special luxury cannabis brand that has made huge progress in the cannabis industry in recent years.
The growth of Canndescent has shown that the cannabis industry is changing and the market is a long way from what it
used to be before. Canndescent has a unique goal of making ultra-premium cannabis for adult use available in
California. The brand has adopted di erent measures towards achieving this goal and this has set them aside from the
rest of the pack. Canndescent is the top-selling cannabis brand in California and they didn’t just get there through a
uke.
Adrian Sedlin is the founder of Canndescent and he is a graduate of Harvard Business School. He hoped to open up
cannabis smokers to a new era of cannabis that has not been experienced before. The luxury experience that
Canndescent promotes is so much more than the conventional sharing of joints. The company showcases this with the
unique type of branding they adopt on their company homepage and social media pages. Canndescent promotes an
upscale type of cannabis that more people will be willing to associate with. This has helped to break the barriers around
cannabis that it belongs to some particular type of people.
The future of cannabis is gradually changing and most cannabis rms are moving with the wind of change. Canndescent
has been at the top of the pile among other brands because of some unique strategies that have been adopted by the
brand. Here are some of the unique strategies the brand is using to pave the way for the future of the cannabis
industry.
Point of view
The goal of Canndescent has always been to project a new normal to the cannabis industry and they are doing that
from their point of view. Canndescent has added a stylish and upscale trend to cannabis which has helped get across to
some people that normally won’t consider cannabis. This has helped them become to top cannabis brand in the Golden
State of California. Canndescent is the pioneer of upscale cannabis while other brands are trying to catch up.

4. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
https://cannabis.net/blog/opinion/is-canndescent-paving-the-way-for-the-future-of-cannabis-products 5/13
Canndescent has shown that cannabis smoking applies to more than the hippie and stoner stereotype that most people
go around with. Di erent types of professionals comfortably enjoy cannabis for di erent reasons and they do not
qualify to be called potheads. This set of people enjoy cannabis as they will enjoy a glass of wine or bottle of beer.
Packaging
Canndescent is strongly using its unique packaging as a selling point to attract upscale consumers. Cannabis owers are
packaged into special boxes like those used to package upscale tea. Special jars and humidity packs are also used to
ship owers to preserve their structure and quality. This packaging is worth it as the cannabis products at Canndescent
are available at premium prices. Canndescent â…> jar goes for an average price of $60 and it contains 15 to 20 servings.
This means that the cannabis product is enjoyed at a premium price of $3 or $4 per serving.
Marketing
Canndescent is using a unique approach to make cannabis marketing simple and elegant. Through unique marketing
strategies, Canndescent is making marijuana products available and educating their customers at the same time. Their
owers are present in 5 varieties in which their name connotes their use. The varieties include Calm, Cruise, Create,
Connect, and Charge. On the site of the company, the question “How do you want to feel?” precedes the selection of the
varieties.
This marketing strategy helps Canndescent to simplify things around cannabis. They also show that you can get more
from cannabis than just the characteristic euphoric high. The strains are given names in line with their e ects and their
activities are placed beside them.
Calm; This is used to promote sleep and give relief from body aches and pain
Cruise; This is used to keep up the pace while relaxing or coursing through the day
Create; This is to open up the creative mind when it’s time to paint, code, blog, or game.
Connect; This is used for laughing with friends and being intimate

5. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
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Charge; This is used to going out at night or to take a run
Quality grow process
Canndescent pays close attention to the growing process of cannabis to ensure that everything comes out well in the
end. Organic pest management methods are used to avoid pesticide contamination of products. The grow house is
puri ed and puri ed water is used to sustain the plants. Each plant has a comfortable customized area for each plant
and the plants are dried and cured for over 30 days. Attendants do not touch the cannabis owers physically with hands
and the stems are trimmed by hand. All of these is to ensure that the cannabis plant comes out in the best way possible
for the satisfaction of the consumer.
Bottom line
Canndescent through its unique methods has done more than just lead the cannabis brands. The presence of
Canndescent has rejuvenated the economy of Desert Hot Springs in California. The town had initially gone bankrupt in
2001 but since it opened its town to Canndescent, the economy has rebounded. This shows what can happen when
cannabis rms use new and innovative ways to get themselves integrated into their community and attractive to
consumers. Canndescent is paving the way for the future and other brands are actively following in their footsteps.
ARE FEELINGS THE FUTURE OF WEED, READ MORE...
(https://cannabis.net/blog/opinion/are-feelings-the-future-of-cannabis)

6. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
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ARE FEELINGS THE FUTURE OF CANNABIS PRODUCTS? DOSIST SASY YES! (https://cannabis.net/blog/opinion/are-
feelings-the-future-of-cannabis)
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9. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
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(https://cannabis.net/blog/news/massive-increase-in-us-jobs-and-why-is-cannabis-not-legal-in-every-state)
NEWS
Massive Increase in US Jobs! And Why is Cannabis Not Legal in Every State?
So we are losing jobs to China, Mexico, India with no end in sight regardless of the upcoming election? And all the retoric of by each one of these presidential
candidates - notice I did not include the term quali ed - makes no mention of how they are g

10. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
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(https://cannabis.net/blog/medical/can-medical-marijuana-help-with-carpal-tunnel-syndrome)
MEDICAL
Can Medical Marijuana Help with Carpal Tunnel Syndrome?
Cannabis serves as a viable and reasonable alternative to NSAIDs and corticosteroids in the management of CTS. The cannabinoids in cannabis have been
identi ed in numerous studies to have anti-in ammatory and pain-relieving activity. The Indicas show night relief, pain relief, sedation, and relaxation which helps
with the sleeplessness and weakness on the account of the pain while the Sativa strain stimulates daytime energy and uplifts due to the ratio of the cannabinoi…

11. 2/5/2021 Is Canndescent Paving the Way for the Future of Cannabis Products?
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STRAINS
The 5 Easiest Cannabis Strains To Grow
Novice growers can bene t from trying these easy strains – there will be less risk of failing when you start growing with these strains.