The document discusses opportunities in the food and beverage industry related to cannabis legalization. It notes that Canada has fully legalized cannabis and many US states have as well, opening up a potential multi-billion dollar market for cannabis-infused products. Food and drinks, edibles, beauty products, and novel experiences like cannabis tours and restaurants are emerging. The document outlines the major players in the cannabis industry and analyzes the regulation landscape, new types of cannabis consumers, challenges around branding and marketing cannabis products, as well as opportunities in adjacent industries like packaging and logistics.
Is the cannabis industry set to be a global gold rush?
Cannabis appeals to consumers’ sense of adventure and desire for unconventional experiences. This, in addition to its associated medical benefits, has given it a foundation within commerce.
Take a deeper look into the cannabis industry and its potential in this Cannabis Rising report.
- The cannabis industry is rapidly evolving with new products, regulations, and markets. Understanding consumer preferences is key to developing sustainable cannabis products and businesses.
- States are approaching legalization and regulation in different ways, with some focusing on social equity measures. The future of the industry remains uncertain as federal policy could still change.
- The cannabis industry continues to see high levels of investment and M&A activity as the market matures. However, volatility is expected as new markets develop and competition increases.
mCig, Inc. provides a range of products and services to support the legal cannabis industry globally, including grow construction and management, dispensary supplies and distribution, biotech products, vaporizers, and technology products and consulting. The company aims to be a leading distributor through its diversified portfolio and early adoption of opportunities in cannabis markets. It has a global presence across 5 continents and 13 countries, with plans to expand further. mCig employs a team of experienced developers and engineers to deliver innovative technology solutions to meet industry needs.
Corporate Cannabis - Who are the Big Boys Coming to Marijuana IndustryEvergreen Buzz
Who is coming to the marijuana industry, read this https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry
The Marijuana Industry is Essential, But is It Equal?Cannabis News
Does the marijuana industry need more diversification, read this https://cannabis.net/blog/opinion/the-cannabis-industry-is-now-essential-but-is-it-equal
Which state sells the most weed, read this https://cannabis.net/blog/news/marijuana-sales-in-america-hit-1.4-billion-over-the-last-90-days-which-state-sold-the-most-weed
Admirable, for non-traditional media campaigns among Hispanics Marilyn Santiago
"Admirable, is a leading provider of non-traditional media campaigns among the Hispanic market nationwide. Over 15.0 million Hispanics visit more than 3,500 restaurants on a monthly basis all around this country; true ethnic restaurants in which the main customers and regulars are exclusively Hispanics.
Admirable has created a network with over 3,500 restaurants, covering the top 25 DMA’s to consistently deliver a captive Hispanic audience that reflects all age and demo groups.
Some types of programs that are being executed in them include things such as: Digital signage solutions, Print advertising, POS, Product Sampling, Promotions, Grassroots activities and even Lead Generation & Research programs. For more information, please feel free to contact yours truly, Marilyn Santiago at Marilyn@latinentertainmentconsultants.com thank you very much!!!
Is the cannabis industry set to be a global gold rush?
Cannabis appeals to consumers’ sense of adventure and desire for unconventional experiences. This, in addition to its associated medical benefits, has given it a foundation within commerce.
Take a deeper look into the cannabis industry and its potential in this Cannabis Rising report.
- The cannabis industry is rapidly evolving with new products, regulations, and markets. Understanding consumer preferences is key to developing sustainable cannabis products and businesses.
- States are approaching legalization and regulation in different ways, with some focusing on social equity measures. The future of the industry remains uncertain as federal policy could still change.
- The cannabis industry continues to see high levels of investment and M&A activity as the market matures. However, volatility is expected as new markets develop and competition increases.
mCig, Inc. provides a range of products and services to support the legal cannabis industry globally, including grow construction and management, dispensary supplies and distribution, biotech products, vaporizers, and technology products and consulting. The company aims to be a leading distributor through its diversified portfolio and early adoption of opportunities in cannabis markets. It has a global presence across 5 continents and 13 countries, with plans to expand further. mCig employs a team of experienced developers and engineers to deliver innovative technology solutions to meet industry needs.
Corporate Cannabis - Who are the Big Boys Coming to Marijuana IndustryEvergreen Buzz
Who is coming to the marijuana industry, read this https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry
The Marijuana Industry is Essential, But is It Equal?Cannabis News
Does the marijuana industry need more diversification, read this https://cannabis.net/blog/opinion/the-cannabis-industry-is-now-essential-but-is-it-equal
Which state sells the most weed, read this https://cannabis.net/blog/news/marijuana-sales-in-america-hit-1.4-billion-over-the-last-90-days-which-state-sold-the-most-weed
Admirable, for non-traditional media campaigns among Hispanics Marilyn Santiago
"Admirable, is a leading provider of non-traditional media campaigns among the Hispanic market nationwide. Over 15.0 million Hispanics visit more than 3,500 restaurants on a monthly basis all around this country; true ethnic restaurants in which the main customers and regulars are exclusively Hispanics.
Admirable has created a network with over 3,500 restaurants, covering the top 25 DMA’s to consistently deliver a captive Hispanic audience that reflects all age and demo groups.
Some types of programs that are being executed in them include things such as: Digital signage solutions, Print advertising, POS, Product Sampling, Promotions, Grassroots activities and even Lead Generation & Research programs. For more information, please feel free to contact yours truly, Marilyn Santiago at Marilyn@latinentertainmentconsultants.com thank you very much!!!
Read the attached case and answer the following questions inAKHIL969626
This document provides background information on the Canadian cannabis industry and outlines challenges facing Mihi Cannabis, a new cannabis retail startup. It discusses the legalization of cannabis in Canada, the market opportunity and competition. It also analyzes the regulatory framework at the federal, provincial and municipal levels that creates hurdles for the industry. The document concludes by introducing Mihi Cannabis and its CEO Thomas Dyck, and outlining some of the early challenges facing the emerging legal cannabis industry in Canada.
Expanding legalization and experience with legal cannabis markets is undermining stigma and attracting new connoisseurs to cannabis products, loosening attitudes and opening the way for creating brands that connect with new and experienced consumers. This study summary provides an overview of the report details.
Cannabis Manufacturing Tips and Facts You Don't KnowCannabis News
What are the tips for manufacturing weed, read this https://cannabis.net/blog/opinion/5-interesting-things-you-didnt-know-about-weed-manufacturing-and-distribution
This document provides an overview of key cannabis terms for investors, including definitions of CBD and THC, descriptions of common cannabis strains (indica, sativa, hybrid), and explanations of popular cannabis products like edibles, smokables, topicals, and dabbing. It also covers terms like landraces, slang, and provides context about the rapidly growing legal cannabis industry in Canada and beyond.
Verte is a cannabis company focused on sustainability and social responsibility. Their goal is to positively impact society and the environment through their operations and initiatives like planting a tree for every joint sold. Research found that millennials are their key target market as most began using cannabis young and consume it regularly, especially in evenings. Millennials prefer high quality products and spend over $40 per purchase. Verte will educate this target through transparent communications while competing with other purpose-driven cannabis brands.
The CBD-infused beverages market has experienced significant growth in recent years, driven by the increasing demand for natural and wellness-focused products. CBD, or cannabidiol, is a non-psychoactive compound derived from the cannabis plant, known for its potential health benefits. As consumers seek alternative forms of relaxation and stress relief, CBD-infused beverages offer a convenient and refreshing way to consume CBD while enjoying the soothing effects and potential therapeutic properties. The market has witnessed the introduction of a wide range of CBD-infused
"beverages, including water, tea, coffee, soft drinks, and functional beverages, catering to diverse consumer preferences. With ongoing research and development efforts, expanding legalization, and growing consumer acceptance, the CBD-infused beverages market is poised for continued growth and innovation.
On October 22, Luis spoke to the Mid-Ohio Regional Planning Commission about the history, status and future of legalization and the cannabis industry. Along with looking at the global medical marijuana industry and the tax revenues of adult use states, Luis also updated attendees on the structure of licensure in Ohio. Discussing the changing views and impacts on cities of marijuana, Luis broke down moratoriums, industry and zoning regulations, and new frontiers for decriminalization.
Caliva Report- Integrated Marketing CommunicationAriel Martin
This document provides a marketing plan for Caliva, a cannabis dispensary in San Jose, California. It begins with a situational analysis of Caliva and the cannabis industry. It then discusses Caliva's competitors and performs a SWOT analysis. The primary target markets are identified as young professionals ages 25-40 and the aging population seeking pain relief. The document outlines Caliva's objectives, strategies, tactics, and timeline to target these audiences and achieve brand dominance in California's anticipated recreational marijuana market.
Did Marijuana Users Spend Their Stimulus Checks on Cannabis?Cannabis News
Did weed users spend their stimulus checks on weed, read this https://cannabis.net/blog/opinion/did-marijuana-users-spend-their-stimulus-checks-on-weed
Will California Ban Flavored Vape Pens?Cannabis News
California may ban flavored cannabis vapes due to concerns they attract youth. Vape pens have been very popular, but some states banned flavored tobacco and cannabis vapes. A new California law, AB-1639, would prohibit adding artificial flavors not found in cannabis to vape products. This would impact cannabis businesses and deprive users of flavors they enjoy, though its goal is to prevent youth use.
California may ban flavored cannabis vapes due to concerns they attract youth. Vape pens have been very popular, but some states banned flavored tobacco and cannabis vapes. A new California law, AB-1639, would prohibit adding artificial flavors not found in cannabis to vape products. This would impact cannabis businesses and deprive users of flavors they enjoy, though its goal is to prevent youth use.
New 2024 Cannabis Microbusiness Business Plan Template, Type 12CannaBusinessPlans
Requirements for microbusiness licenses vary from place to place. For example, the Type 12 license in California is for businesses that do at least three of the following activities at one location: cultivation, manufacturing, distribution (or distribution transport-only), retail (storefront or non-storefront). An adult-use microbusiness in New York must engage in cannabis cultivation and at least one additional licensed activity including processing, distribution, or retail sale. This template includes cultivation and nursery, processing and manufacturing, retail with or without delivery or non-storefront. It works for vertically integrated cannabis business operations however it is flexible enough to be used for only some of them or even for a mono business. https://cannabusinessplans.com/product/cannabis-microbusiness-business-plan-template/
Corporate Marijuana - Who are the Big Companies Coming In?Cannabis News
Are big companies coming to weed, read this https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry
Lacuna Innovation is an innovation consulting firm that helps global organizations sustainably innovate new products, services, and business models. They identify trends that impact clients' businesses and find innovation opportunities through research, workshops, and understanding customer needs. Lacuna develops proof-of-concept designs, prototypes, and commercial solutions. With offices worldwide, Lacuna has global reach to be at the forefront of innovation. Their services include anticipating future opportunities and trends, developing growth strategies, creating stakeholder-centric solutions, and embedding sustainable innovation capabilities into organizations.
This document discusses reducing single-use plastic in packaging. It outlines the rising issue of plastic waste pollution and consumers' growing concerns about plastic packaging. It then presents several circular business models for cutting plastic waste, such as using renewable and recyclable materials, designing for disassembly and recycling, and creating fungal packaging that can be composted. The goal is for companies to transition to more sustainable practices and a circular economy approach to address plastic waste.
Read the attached case and answer the following questions inAKHIL969626
This document provides background information on the Canadian cannabis industry and outlines challenges facing Mihi Cannabis, a new cannabis retail startup. It discusses the legalization of cannabis in Canada, the market opportunity and competition. It also analyzes the regulatory framework at the federal, provincial and municipal levels that creates hurdles for the industry. The document concludes by introducing Mihi Cannabis and its CEO Thomas Dyck, and outlining some of the early challenges facing the emerging legal cannabis industry in Canada.
Expanding legalization and experience with legal cannabis markets is undermining stigma and attracting new connoisseurs to cannabis products, loosening attitudes and opening the way for creating brands that connect with new and experienced consumers. This study summary provides an overview of the report details.
Cannabis Manufacturing Tips and Facts You Don't KnowCannabis News
What are the tips for manufacturing weed, read this https://cannabis.net/blog/opinion/5-interesting-things-you-didnt-know-about-weed-manufacturing-and-distribution
This document provides an overview of key cannabis terms for investors, including definitions of CBD and THC, descriptions of common cannabis strains (indica, sativa, hybrid), and explanations of popular cannabis products like edibles, smokables, topicals, and dabbing. It also covers terms like landraces, slang, and provides context about the rapidly growing legal cannabis industry in Canada and beyond.
Verte is a cannabis company focused on sustainability and social responsibility. Their goal is to positively impact society and the environment through their operations and initiatives like planting a tree for every joint sold. Research found that millennials are their key target market as most began using cannabis young and consume it regularly, especially in evenings. Millennials prefer high quality products and spend over $40 per purchase. Verte will educate this target through transparent communications while competing with other purpose-driven cannabis brands.
The CBD-infused beverages market has experienced significant growth in recent years, driven by the increasing demand for natural and wellness-focused products. CBD, or cannabidiol, is a non-psychoactive compound derived from the cannabis plant, known for its potential health benefits. As consumers seek alternative forms of relaxation and stress relief, CBD-infused beverages offer a convenient and refreshing way to consume CBD while enjoying the soothing effects and potential therapeutic properties. The market has witnessed the introduction of a wide range of CBD-infused
"beverages, including water, tea, coffee, soft drinks, and functional beverages, catering to diverse consumer preferences. With ongoing research and development efforts, expanding legalization, and growing consumer acceptance, the CBD-infused beverages market is poised for continued growth and innovation.
On October 22, Luis spoke to the Mid-Ohio Regional Planning Commission about the history, status and future of legalization and the cannabis industry. Along with looking at the global medical marijuana industry and the tax revenues of adult use states, Luis also updated attendees on the structure of licensure in Ohio. Discussing the changing views and impacts on cities of marijuana, Luis broke down moratoriums, industry and zoning regulations, and new frontiers for decriminalization.
Caliva Report- Integrated Marketing CommunicationAriel Martin
This document provides a marketing plan for Caliva, a cannabis dispensary in San Jose, California. It begins with a situational analysis of Caliva and the cannabis industry. It then discusses Caliva's competitors and performs a SWOT analysis. The primary target markets are identified as young professionals ages 25-40 and the aging population seeking pain relief. The document outlines Caliva's objectives, strategies, tactics, and timeline to target these audiences and achieve brand dominance in California's anticipated recreational marijuana market.
Did Marijuana Users Spend Their Stimulus Checks on Cannabis?Cannabis News
Did weed users spend their stimulus checks on weed, read this https://cannabis.net/blog/opinion/did-marijuana-users-spend-their-stimulus-checks-on-weed
Will California Ban Flavored Vape Pens?Cannabis News
California may ban flavored cannabis vapes due to concerns they attract youth. Vape pens have been very popular, but some states banned flavored tobacco and cannabis vapes. A new California law, AB-1639, would prohibit adding artificial flavors not found in cannabis to vape products. This would impact cannabis businesses and deprive users of flavors they enjoy, though its goal is to prevent youth use.
California may ban flavored cannabis vapes due to concerns they attract youth. Vape pens have been very popular, but some states banned flavored tobacco and cannabis vapes. A new California law, AB-1639, would prohibit adding artificial flavors not found in cannabis to vape products. This would impact cannabis businesses and deprive users of flavors they enjoy, though its goal is to prevent youth use.
New 2024 Cannabis Microbusiness Business Plan Template, Type 12CannaBusinessPlans
Requirements for microbusiness licenses vary from place to place. For example, the Type 12 license in California is for businesses that do at least three of the following activities at one location: cultivation, manufacturing, distribution (or distribution transport-only), retail (storefront or non-storefront). An adult-use microbusiness in New York must engage in cannabis cultivation and at least one additional licensed activity including processing, distribution, or retail sale. This template includes cultivation and nursery, processing and manufacturing, retail with or without delivery or non-storefront. It works for vertically integrated cannabis business operations however it is flexible enough to be used for only some of them or even for a mono business. https://cannabusinessplans.com/product/cannabis-microbusiness-business-plan-template/
Corporate Marijuana - Who are the Big Companies Coming In?Cannabis News
Are big companies coming to weed, read this https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry
Lacuna Innovation is an innovation consulting firm that helps global organizations sustainably innovate new products, services, and business models. They identify trends that impact clients' businesses and find innovation opportunities through research, workshops, and understanding customer needs. Lacuna develops proof-of-concept designs, prototypes, and commercial solutions. With offices worldwide, Lacuna has global reach to be at the forefront of innovation. Their services include anticipating future opportunities and trends, developing growth strategies, creating stakeholder-centric solutions, and embedding sustainable innovation capabilities into organizations.
This document discusses reducing single-use plastic in packaging. It outlines the rising issue of plastic waste pollution and consumers' growing concerns about plastic packaging. It then presents several circular business models for cutting plastic waste, such as using renewable and recyclable materials, designing for disassembly and recycling, and creating fungal packaging that can be composted. The goal is for companies to transition to more sustainable practices and a circular economy approach to address plastic waste.
This document discusses trends shaping the retail landscape in 2019. It covers topics such as multi-purpose retail spaces that offer complementary services, direct-to-consumer business models, experiential marketing campaigns, retail automation technologies, and pop-up retail. The overall retail industry is undergoing significant changes as consumer preferences shift and technology advances, forcing retailers to rethink their store formats, payment options, and how they create engaging shopping experiences.
The document discusses various ways that the face of mobility is changing, including:
1) Disruption of the traditional car industry model through technological advances, changes in consumer behavior and regulation. Mobility now involves using multiple options like public transit, ridesharing, bikes and scooters within a single journey.
2) Emergence of new mobility solutions providers that are integrating different transportation options into single platforms and working to provide seamless end-to-end mobility. This includes data consolidation, micro-mobility options and collaboration between public transit agencies and ridesharing companies.
3) Growth of electric vehicles and commitments by many countries to ban new internal combustion engine vehicles, driven by efforts to reduce emissions. Vehicle elect
This document provides an overview of fintech startups in sub-Saharan Africa. It discusses the growth of mobile technology and financial services in the region, which has created opportunities for fintech innovation. Notable fintech startups in South Africa, Kenya, and Nigeria are highlighted, including Yoco, Snapscan, and M-Pesa, which provide payment solutions that have increased access to financial services. The document also notes that international investors are increasingly interested in the sub-Saharan African fintech sector.
The document discusses how data and technology are transforming the insurance industry. It covers topics like how insurers are using data from telematics, health apps, and other sources to better assess risk and offer more personalized premiums. This allows for pricing tailored to individuals based on their behavior rather than just demographics. However, increased data collection also raises privacy concerns for consumers about what data is being collected and how it will be used and secured. Insurers are aiming to address these concerns through transparency about their data practices while harnessing new sources of data to improve their business.
Blockchain buzz - getting to the bottom of distributed ledger technologyLacuna Innovation
Distributed ledger technology (DLT) is a decentralized method for record keeping that provides more security than traditional databases. It has applications across many industries, including banking, supply chain management, and healthcare. In banking, DLT can be used to build digital wallets and ledgers for storing and transferring assets. Many companies are exploring its use, such as JPMorgan Chase which introduced a stablecoin. DLT also improves supply chain transparency and accountability. Walmart uses blockchain to trace pork from China, while De Beers uses it to track diamonds. In healthcare, DLT can be used to manage private health records and track drug supplies more securely.
Shrink wrap packaging is an area ripe for disruption, with many companies designing new packaging materials, with conglomerates in the beverage industry introducing new machinery and materials to lessen plastic waste in their production and the product’s lifecycle.
This report explores some of the alternatives introduced in the beverage industry.
“Omni-Channel” - a buzzword used so freely in marketing and sales; but what is it, really?
The key to Omni-Channel is seamless consumer purchasing experience and the level of integration between the channels enabling this.
In this overview of Omni-Channel, we highlight enabling technologies and how brands are delivering with the use of Omni-Channel.
The document summarizes the key drivers of the rise of collaborative consumption as an economic trend:
1) Resource depletion due to unsustainable consumption patterns has led to scarcity of resources like water, biodiversity, minerals, and topsoil. This reflects a state similar to "peak oil" where demand outstrips supply.
2) The 2007/2008 financial crisis and resulting recession triggered job losses, stagnating wages, and decreased asset values. Governments implemented austerity measures that further rattled economies.
3) Technological innovation enabled new digital platforms and sharing networks through smartphones, social media, and cloud computing. These reduced transaction costs and matched supply with demand.
4) Younger generations like Millenn
19. GREEN RUSH: CANNABIS OPPORTUNITIES IN THE FOOD AND BEVERAGE INDUSTRY
ABOUT LACUNA
These are just a few of the opportunities emerging in the rapidly expanding
cannabis industry. To find out more about how this industry is transforming and
how your company can take advantage of these shifts, contact Lacuna Innovation.
Our Innovation experts can help you to identify unmet consumer needs and
opportunities and help you map a path to implementation.
Lacuna Innovation is a boutique consultancy that helps global organisations to sustainably innovate new
products, services and business models by combining trend, insight and commercial expertise in one
place. We identify new growth opportunities, immerse ourselves in markets and build in-house innovation
capabilities to achieve lasting impact.
Harnessing an environment of tangible tech and creative collaborations, we can help you bring identified
opportunities and concepts to life through experimentation and prototyping. With offices in Cape Town,
Johannesburg, London, and Mauritius we have global recognition, credibility and reach, which allows us
to be at the forefront of Front-End Innovation (FEI).
We are innovation architects in the business of building tangible and sustainable futures. We work with
companies to facilitate their innovation efforts, using our proprietary innovation methodology.
We are not a branding or advertising agency. We seek opportunities for our clients to ensure that they
remain competitively innovative. We identify and monitor trends that impact our clients’ businesses, and
assist them in identifying innovation opportunities to be pursued through focused research, a series of
workshops, and a unique understanding of the unmet needs of consumers. Our proactive approach to FEI
allows us to move beyond concept development to developing Proof-of-Concept design, prototyping and
ultimately, commercialisation.
To find out how we can help you, reach us at hello@the-lacuna.com