Trimester T1 2020 Unit Code HI5004 Unit Title Marketing Managem

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This document outlines the requirements for an individual assignment for a Marketing Management unit. It asks students to answer 5 questions in 300 words each, drawing on material from weekly tutorial questions between weeks 3-6. The questions cover topics like business processes, qualitative research, consumer behavior, family buying categories, and a case study on Tesla's marketing. It is worth 25% of the student's total marks and is due in Week 8. Submissions must follow specified formatting guidelines and cite sources using Harvard referencing style. The purpose is to demonstrate understanding of key marketing management concepts.

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Trimester T1 2020 Unit Code HI5004 Unit Title Marketing
Management Assessment Type Individual Assignment This is
strictly required to be your own original work. Plagiarism will
be penalised. Students are required to apply the theories and
knowledge derived from the unit materials, demonstrate critical
analysis and provide a considered and comprehensive
evaluation. Students must use correct in-text citation
conventions. Assessment Title Tutorial Question Assignment 1
Purpose of the assessment and linkage to ULO.
Student is required to answer 5 questions come from the
recorded tutorial questions every week from week 3 to week 6
The following Unit Learning Outcomes is applicable to this
assessment: - Student will be able to, integrate theoretical and
practical knowledge of Marketing Management - Research the
tools for gathering marketing information and utilise the tools
to assess markets - Evaluate consumer behavior and its effect on
business performance - Conduct and apply marketing research
to enhance decision making including segmentation and
targeting and positioning Weight 25%
Total Marks 50 Marks Word limit The word limited is
provided in each question
Due Date Week 8 - 22/5/2020 Friday 11:59 PM [Late
submission penalties accrue at the rate of -5% per day]
Submission Guidelines • All work must be submitted on
Blackboard by the due date along with a completed Assignment
Cover Page. • The assignment must be in MS Word format, 1.5
spacing, 12-pt Arial font and 2 cm margins on all four sides of
your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and

listed appropriately at the end in a reference list, all using
Harvard referencing style.
Page 2 of 3
Assignment Specifications Purpose: This individual
assignment is an opportunity for students to demonstrate their
understanding of
marketing management
Details
Answer All FIVE (5) of the following questions. The questions
come from the recorded tutorial
questions from week 3 to week 6.
Question 1 Week 3: Tutorial 2 (10 marks)
The firm's success depends not only on how well each
department performs its work, but also
on how well the various departmental activities are coordinated
to conduct core business
processes. List and briefly describe in 300 words the four core
business processes. Use an
example for each process to illustrate your discussion
Question 2 Week 4: Tutorial 3 (10 marks)
Explain what is qualitative research and why it might be useful
to marketers. What are its

major drawbacks? Answer this question in 300 words
Question 3 Week 5: Tutorial 4 (10 marks)
https://www.youtube.com/watch?v=7oUqt-WbFkY
“Consumers have become part-time marketers”. Use the
information from the video and
discuss to this statement in 300 words. - The discussion must
contain the information from video - You must support your
discussion by referring to 3 additional academic sources from
ProQuest (ensure that you reference them correctly)
Question 4 Week 5: Tutorial 4 (10 marks)
The family is the most important consumer buying organization
in society, and family
members constitute the most influential primary reference
group. Name two family
categorizations and discuss the impact of each of the categories
on buying behavior. Answer
this question in 300 words
Question 5 Week 6: Tutorial 5 (10 marks)
https://www.youtube.com/watch?v=tF9r9LrOb70
Watch the video and answer all 3 questions in a total of 300
words. 1. How can Tesla implement a marketing campaign
with limited budget? (4 marks) 2. Who is the target customer of
Tesla? (3marks)

Page 3 of 3
3. What is the future of Tesla? (3 marks

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Try to go to a museum that you have not been to before if your assignment 1 or 2 was not to your liking: Research online the following museums in Ft Worth: Amon Carter Museum (cartermuseum.org), Kimbell Art Museum (kimbellart.org), the Modern Art Museum of Fort Worth (mamfw.org); Dallas: Dallas Museum of Art (www.dma.org), Nasher (www.nashersculpturecenter.org), The Crow Museum (crowcollection.org). From your research, choose one to visit. From your museum visit, select a work of art to evaluate. Utilizing the following format, record your observations in a minimum three-page written essay. Write a formal essay using your Museum Worksheet notes, your observations, art elements/principles, chapter reading, and class experiences-insert the photo of you at the museum. Compile the following into an essay. Respond to the sections in PARAGRAPH FORM! Use the questions provided (Q) as a guide to provide you with information for your paragraphs. I. Introduction Label- list name of artist, title of work, and gallery visited or location of artwork. First Impression - record your first spontaneous reaction to the artwork. By the end of the process you may understand your first impression better or you may even change your mind. There are no wrong answers. Unfortunately, this step is where many people stop when they are looking at artworks.   Description- this stage is like taking inventory. Imagine that you are describing the artwork to someone over the telephone. II. Body Paragraphs 1, 2, 3 Analysis - Try to figure out what the artist has done to achieve certain effects. You should refer to your first impressions and try to explain how the artwork achieves that reaction. Q. How are the Elements of Art (color, shape, line, texture, space, form, value) and the Principles of Design (balance, contrast, emphasis, movement/rhythm, unity, variety) used in this artwork?  Q. What do you notice about the artist's choice of materials?  Q. What grabs your attention in the work? Q. At what do you think this artist worked particularly hard at while he/she did this work?  Q. Do you see any relationship between the things you listed during the description stage?  Q. What mood or feeling do you get when you look at this work of art?  Q. What "qualities" do you see in this work? III. Conclusion Interpretation - try to figure out what the artwork is about. Your own perspectives, associations and experiences meet with "the evidence" found in the work of art. All art works are about something. Q.What is the theme or subject of the work? Q. What is the work about; what so you think it means? Q. Why do you think that artist created this work? Q. What do you think the artist's view of the world is? 6. Informed Judgement - this is a culminating and reflecting activity. You need to come to some conclusions about the artwork based on all the information you have gathered and on your interpretations. Q. Have your thoughts or feelings about the artwork changed si ...

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