Workshop 1: How to create a Successful Agribusiness Company at The Caribbean-Pacific Agri-Food Forum 2015 (CPAF2015) taking place 2-6 November in Barbados with support from the Intra-ACP Agricultural Policy programme, organized in partnership with the Barbados Agricultural Society (BAS) and the Inter-American Institute for Cooperation on Agriculture (IICA). http://www.cta.int/en/news/caribbean-pacific-agri-food-forum.html

1. BARON FOODS GOING
GLOBAL
PRESENTER: MR. RIYAD MOHAMMED

2. THE COMPANY
Baron Foods Limited commenced operations in November 1991
in the Vieux Fort Industrial Estate, South of the island of St. Lucia.
Our company’s primary products are condiments, sauces,
spices, essences, dressings, and exotic fruit beverages. To date,
our export oriented company produces a range in excess of one
hundred and fifty (150) various products certified against the
FSSC 22000:2010 V3 international standard across its plants in St.
Lucia and Grenada. Baron Foods has recently established its
third, full-fledged manufacturing facility in the island of Trinidad
and Tobago as part of its expansion drive into establishing a truly
Caribbean brand … owned by the Caribbean.

3. WHY GO GLOBAL?
The estimated population of St. Lucia is 182,973. Since the
commencement of operations in 1991, Baron Foods has penetrated the
St. Lucian market effectively.
Hence, Baron Foods has expanded its niche market to the island of
Grenada with the formation of a satellite plant, Baron Foods (Grenada)
Limited. Commencing operations in 2010 the company currently
manufactures the full range of 150 products at this facility. Enticed by its
strong business presence in Grenada, the element of further expansion
was ever present in the mind of Ramjattan. The implementation of a third
plant in Trinidad & Tobago which is already in the final stages and
meeting all necessary regulatory mandates, Baron Foods (T&T) Limited is
poised to start operation in November, 2015.
1. DOMESTIC MARKET SATURATION

4. 2. EXPORT DRIVEN
Baron Foods Ltd has become a successful exporting
company for a number of reasons and as such over the years
we have gained competitive advantages in the foreign
market places. These advantages were made possible by
having a strategic export plan, which included techniques
that bolstered product quality and reputation.
An estimated 45% of total production being exported to the
English, French, Spanish and Dutch speaking islands of the
Caribbean, Guyana, USA, Canada & Europe.

5. STRENGTHS OF THE VALUE CHAIN
 SUPPLIERS (VENDORS & FARMERS)
 EMPLOYEES
 CUSTOMERS

6. QUALITY & STANDARDS
Baron Food’s products are currently certified
against the internationally recognized FSSC
22000 V3 food safety standard.
This standard offers a global solution in harmonizing
requirements towards safety management systems of a
food supply chain with its advantage being its overall
makeup of the ISO 22000, HACCP and ISO/TS 22002-1
standards. The company also practices World Class
Manufacturing which has engaged the gears of
production to better increase efficiency and improve
productivity

7. INNOVATION
The Gourmet Range

8. RECENT EXPORT MARKET - JAPAN

9. AWARDS ATTAINED LOCALLY &
INTERNATIONALLY

10. AWARDS ATTAINED LOCALLY &
INTERNATIONALLY

11. AWARDS ATTAINED LOCALLY &
INTERNATIONALLY

12. AWARDS ATTAINED LOCALLY &
INTERNATIONALLY

13. THANK YOU