Gabriella Hummel and Laura Brüllmann presented their idea for One Day Portray, a media platform that would publish portraits of people from around the world through texts, photos, video and audio captured during a day shadowing the subject. They aim to build a community around high-quality storytelling and are seeking input on their website requirements and crowdfunding strategies before launching. Their vision is for One Day Portray to become a mirror of today's society through inspiring stories told by a global network of authors.

1. One Day Portray
Hacks/Hackers Zürich - Journalism x Technology
25th June 2015

2. //team
Gabriella Hummel & Laura Brüllmann

3. //idea - portray a day
university let’s do it!
romantic picture better half: Gabriella
different reality idea of One Day Portray
bachelor thesis: journalistic
A medium for portraits from people all over the world for people worldwide.
start small, think big

4. //portraits - general
● Choose your style - portraits can be published as texts, photographs, video and
audio files
● Quality is what we are looking for! All our portraits are of high quality, written and/or
produced
● by professional journalists and reporters
● No staged interviews – we accompany our protagonists one entire day in order to
get a glimpse of how his or her life looks like
● It's not about finding unique persons, it's about bringing out the uniqueness in the
person we chose to portray
● English & German

5. //portraits - how to
● spend a full day with the protagonist
● shadow
● observe the protagonist
● take notes and quotes
● interview whenever there’s time
● artistic freedom
● same 20 questions
● photographer
Laura Schälchli, Zurich T.K. Hong, Bali

6. //portraits - product

7. //crowdfunding - why?
● financial reasons
● better than any advertisement
● spread the word
● opportunity to get heard
● build a community that can grow (together with us - from scratch)
● find like-minded people (and this is where you guys might come in!)
● proof of concept

8. //crowdfunding - tips&tricks
Timing think about your timing. Seasons. Holidays. is your target group available?
pay-day. trust your community (finish is key).
Rewards spend enough time to select attractive/funny/nice/unique rewards for your
backers. be personal. (has been quite difficult for us → workshop).
Campaigning have a plan. it’s a lot of work. be creative. know your target group. make a
video that people love to watch. keep your crowd entertained.
Communication/
Marketing
clear communication. which channels? online/offline. press release.
Community build your community.
talk. talk. talk.

9. //next steps
● Rewards: plan, organize, design, print, send etc.
● Administration: organize all our emails, requests,
author pool, process definition, guidelines, finance etc.
● Cooperations: IAM ZHAW, tsüri, Gewerbenews Wetzikon etc.
● Daily Business: write portraits, editorial work
● Website: design, IA, UX, coding etc.

10. //website - mockups

11. //website - requirements
general portraits
● backend: different logins
(author/user/superadmin)
● IA (clear information architecture)
● UX, easy to browse
● simple design
● switch once a month from One Day
Portay to One Night Portray! (negative)
● interactive worldmap as a feature
● insite-search (tags)
● mobile-friendly, responsive
● App (mobile, native, hybrid?)
● ...
● pictures and gallery (possibility to open
gallery in full screen)
● multimedia: video, audio (embed in text)
● text: hyperlinks, bold, title, subtitles
● play music (playlist)
● sharing (social media)
● commenting (for registred users only)
● possibility to schedule
● ...

12. //future - vision
● cooperations: more universities (ZHAW as a proof of concept)
● authors: build an authors pool, authors profiles, easy backend to publish
portraits from all over the world. give young journalists a platform with high
reputation
● finance: be able to pay authors and photographers, we don’t want
advertisement, long-term: user friendly/valuable advertisement
● Aim: mirror of today’s society. inspiration for the reader. tell good stories.

13. //meetup
● any questions about One Day Portray?
● As we have the experts of both sides here, journalism x technology, we
would love to discuss with you the best set up for our website.

14. thanks you
www.onedayportray.com
www.facebook.com/onedayportray
www.instagram.com/onedayportray
hello@onedayportray.com