This slideshow was created for the 2010 General Electric Leadership at Work series at Syracuse University.

1. ge: augment your imagination

2. reaching interested students Approach needs to engage students Needs to be innovative Should work on the participant’s own terms (time, location, etc.) n=74

3. two parts

5. augmented reality? Augmented Reality blurs the line between what is real and what is computer-generated by enhancing what we see, hear, feel and smell. Being used by innovative companies in innovative applications.

6. technology demonstration GE Windmills Esquire

7. “augmented imagination”

8. “augmented imagination” campaign Cards to dorms, south campus apartments Cards will be similar to the ones in front of you. When you hold up the “markers”: Upright- Introduction to GE and its divisions Clockwise 90°- Information on LDPs, student opportunities Upside down- Why GE: Philanthropy, GE Volunteer, Career Development Clockwise 270°- Innovation at GE, from lightbulbs to life saving technology.

9. “augmented imagination” campaign Ads in the Daily Orange Contain an “augmented imagination marker” Will not have different videos for different directions, paper too cumbersome Introduction and student opportunities initially, followed by videos targeted at various schools (i.e. communications, engineering, business, etc.)

10. “augmented imagination” logistics GE has technology, so minimal cost to design other than man-hours Print 8,500 cards; 6,000 for main campus mailboxes and 2,500 for South Campus apartments Daily Orange has circulation of 9,000 copies in all dorms, many campus buildings, and surrounding neighborhoods

11. “augmented imagination” logistics Augmented reality accessed at redesigned ge.com/students 8,500 cards at $.39 per is $3315 Daily Orange Color center spread is $1,400 Total initial cost: $4715 plus man hours for design Each additional strip or quarter costs $210 Place ads a week or so before career fairs, etc.

12. social media In a survey of students in various majors at SU: 37% said they used Twitter 20% said they used LinkedIn 97% said they used Facebook

13. facebook: augment your imagination GE: Augment Your Imagination Page Interact with students Discussions about goals, hopes, opportunities at GE Link to blogs (IMLP Blog, etc.) that show what it is like to be an employee Must be two-way interaction Should use graphics, videos to increase interactivity

14. scalability Approach can be duplicated at other campuses Produce cards for housing, publish ads in newspapers Scalable at Syracuse as well Can add DO supply racks, web ads, etc. Can scale back frequency of DO ads Add or withdraw niche major ads, focusing on people they want to work for them

15. Questions?