This document discusses how businesses can learn from sports teams about building customer loyalty and relationships. It notes that while some companies succeed based on product quality, most rely on connecting with consumers just as sports teams connect with fans. The internet gives businesses tools to better reach consumers through their website, social media platforms like Facebook and Twitter, and blogs. By making positive connections on these channels, especially with influential people, businesses can gain more control over their reputation and improve customer relationship management.

1. This is me

2. This is where I’m from

3. I’m a student here

4. I support these teams

5. What do all of these groups have in common?

6. I’m passionate about them all

7. That’s the great thing about sports
There’s not that much need for customer relationship management

8. Sports fans are there in good times…

9. And in bad times
Don’t worry there’s always
next year

10. Can you imagine if all businesses were like sports teams?

11. Some companies would succeed based on the quality of their product

12. But most would fail because they don’t have any connection with
consumers

13. Businesses do have the ability to create diehard fans

14. The internet gives businesses the tool to better reach consumers

15. The company’s website is the first step

16. Good
Trendy
Bad
Innovative
The website can say everything about a company

17. The website is the new brand manifesto

18. If you have a great product or service your website better show it

19. Social networking is another tool for businesses

20. Facebook, while not the greatest CRM vehicle, does provide
businesses a way to reach consumers on a daily basis.

21. Twitter is probably a better tool for businesses to use

22. People feel free to express their opinions on Twitter

23. And those unfiltered opinions can make or break a company’s
reputation

24. Businesses that connect with influentials can possibly have more control
over what is being said about them

25. Blogs written by industry experts can have a major influence on
consumers

26. Making a positive connection with these experts can also help with
customer relationship management

27. This
In closing let me say this to businesses out there

28. Don’t treat customers like sports teams treat their fans

29. Don’t expect customers to be loyal if you don’t give them anything in
return

30. Thank for your time and attention