Cluetrain Manifesto 95 Theses(36-42)

CLUETRAIN MANIFESTO 95 Theses Theses 36-42 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo

“ Companies must ask themselves where their corporate cultures end.” ,[object Object],[object Object],[object Object]

“ If their cultures end before the community begins, they will have no market.” ,[object Object],[object Object],[object Object]

“ Human communities are based on discourse—on human speech about human concerns.” ,[object Object],[object Object],[object Object]

“ The community of discourse is the market.” ,[object Object],[object Object],[object Object],[object Object]

“ Companies that do not belong to a community of discourse will die.” ,[object Object],[object Object],[object Object]

Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce. ,[object Object],[object Object],[object Object]

“ As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.” ,[object Object],[object Object]

Thank you for listening!!! The End.!

Cluetrain Manifesto 95 Theses(36-42)

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