A presentation of the scientific concepts that explain the fundamental origin and nature of creativity

1. Creativity A Science-based Outlook on Life and Work A Basic Operating System for All Human Activities Anders Lennart Swahn Staffan Svahn www. creativityinaction . eu

2. Why Creativity? Creativity has become the most highly priced commodity in our economy. Human creativity is the ultimate economic resource. – Richard Florida Creativity is the most sought after and valued property in search of productive people for the higher job market. – Daniel Eriksson and Numerous Authors, Researchers and Politicians The result of creativity ... is the effectiveness, the wellbeing, the aliveness and the optimal experience called FLOW , making our lives more interesting and productive. Our future is now closely tied to human creativity. – Mihaly Csikszentmihalyi

3. What is Creativity? Creativity is the ability to bring something into existence that was not there before. - Webster’s Dictionary Creativity is the connecting and rearranging of knowledge in the minds of people, who allow themselves to think flexibly - to generate new, often surprising ideas that others judge to be useful. - Consensus of 40 Different Definitions From 1950 to 1997 from “Creativity, Innovation and Quality” by Paul E Plsek

5. How we perceive the world we live in - 1 The Space+Time world-view before Newton

6. How we perceive the world we live in - 2 The Space+Time world-view after Newton

7. How we perceive the world we live in - 3 The Space/Time world-view after Einstein

9. Our External and Internal Realities

10. The Characteristics of Being and Knowing

12. Two Actions: Ordinary Actions (ReActions) - from Knowing and Creative Actions (CreActions) - from Being

13. ReActions

15. Everything that exists is there because somebody said so!

18. The Communication for CreAction Declarations Promises Requests

20. The general condition for generating CreActions If we can ignore the advice and objections from our ego and our conscious mind, and do what we have promised and keep our word only because we promised to do so, then we will receive the outer and inner support for our project that is necessary to produce unforeseen and outstanding results, which often surpass our highest goals and expectations. CreActions are generated when we live by our word and not as a reaction to circumstances surrounding us.

22. Costs and Benefits of CreActions and ReActions

25. CREATIVITY provides: A universal DEFINITION OF CREATIVITY A foundation for a new CREATIVITY SCIENCE A tool for CREATIVITY LEARNING A basic OPERATING SYSTEM for all human activities It has universal application because it transcends all cultural, ethnical, philosophical and religious differences among people

27. Human Resources Development Consists of three main parts: 1. The Pedagogical part: the development of the domain of Knowing, which consists of adding new, more, better and different knowledge, experience, skills etc. 2. The Psychological part: consists of unlearning and correcting the misinterpretations and/or the misunderstandings of our reality that our five limited senses have stored as knowledge, experience, opinions, beliefs etc. in our domain of Knowing. 3. Creative part: explaining how to generate creative actions from the domain of Being. It is from the Creative part that all development, progress, success, Fl ow and Al iveness will emerge.