Consumer insight services in uk

1. 7/26/2019 Consumer Insight Services in UK
https://www.impactcommunication.co.uk/consumer-insight/ 1/3
type and press ‘enter’
Consumer Insight
What kind of people buys certain organizations products and services? What do they value? Where do they buy from? What kinds of n
products would they like to see on the market? These and other related questions are the key to informed marketing decision making proc
and the answer of each of these questions are something all organizations want to know. Creative Impact provides specialist market resea
and consumer insight expertise and solutions to our clients. Our innovative services cover much of it; following illustration is about research ne
and benefits:
Research needs Benefits of conducting market research
Finding out what customers think/feel/do about a particular topic Assess ROI for communication activities
Getting customers feedback as a result of new product launch Drive efficiencies to reach target audience
Understanding customer base and segmentations Monitor activities to speed up communication effectiveness
Understanding and tracking how and why certain trend has changed
or evolved
Provides business rationale for marketing communication programs
Receiving feedback from customers as to how to make improvements
and post product launch audit
Define strengths and weaknesses should crises/ issues emerge
Helping clients in implementing various research techniques to achieve
desired objectives
Retain and understanding existing customer base
Identifying market size for existing and potential products or services
Acquire strategicall and critical knowledge to build marketing and P
programs
Services List
Marketing and Consumer insight
Retail and Shopper Behavior
Advertising Testing
Segmentation
Market Research Surveys
Face to Face Interviewing
In-depth Interviews
Qualitative and Quantitative Research
Market Place and Media information
Customer Satisfaction Studies
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2. 7/26/2019 Consumer Insight Services in UK
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Perception Tracking Studies
Online Internet Research
Telephone Interviewing
Observational and Ethnographic Research
Traditional Focus Groups
Opinion Polling
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3. 7/26/2019 Consumer Insight Services in UK
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ADDRESS
Manchester:
The Shed, Chester Street,
Manchester, M1 5GD
London:
48 Carlyle Ave,
Southall, London UB1 2BH
CONTACT US
E: info@impactcommunication.co.uk
P: 00447818287434
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