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Rfernandez cv c
1. Rick Fernández
graphic designer I art director I beach bum
email: creativeblox@yahoo.com
skype: creativeblox
tel: 1 626 230 8140
www.creativeblox.com
2. I love my job! Selected Experience
I am American graphic designer living 2011 - Present | Senior Game Designer
abroad. I studied at the famous Art Bally Technologies: The oldest slot manufacturing company
Center College of Design and spent in the world, Huntington Beach, CA
most of my professional career in
Southern California. I built a portfolio 2010 - 2011 | Product Designer
that includes 20+ years working on key Lakeshore Learning: A manufacturer of educational prod-
accounts: Nokia phones, the Disney ucts, toys, and activities for early childhood and K-12 schools.
store, Chrysler motors, Neutrogena, Carson, CA
Budweiser, Universal Studios, EA
Sports to name a few. 2009-2011 | Creative Director
Bigfoot Entertainment: independent film studio and film
In 2008 I sold everything and became school in Cebu, Philippines.
location independent. My design studio
now fits into a backpack. For the last 2007-2008 | Design Manager
few years I’ve traveled with my small Robbins Brothers: If you live in Southern California you know
family and worked from some of the Robbins brothers, a jewelry chain famous for its engagement
most beautiful places in the world. rings. Azusa, CA
Now I am enjoying success across 2005 | Senior Designer
the globe. I work with clients all over Americhip, Inc.: Manufacturer and printer of unique printed
the world on a variety of projects inserts and dimensional promo packaging, pop-ups, and dis-
including product packaging, plays. Torrance, CA
b ra n d i n g , m a r ke t i n g p ro g ra m s ,
multimedia and web design. I 2003-2005 | Creative Director
boast broad industry experience as Nikota USA: A manufacturer and importer of power tools, mo-
well as diverse clients that include torized bikes, generators and compressors. Shanghai, China
consumer electronics, video games,
entertainment, automotive, outdoor 2002-2003 | Art Director
sports & luxury goods. GameSpy Industries: A leading entertainment website that
delivers live multi-player gaming & editorial content to gamers
I am searching for my next roll and worldwide. Irvine, CA
would love to discuss the possibility of
joining your team in a creative capacity.
Won’t you be part of my success? Educational Highlights
• Bachelor Degree in Multimedia
Rick Fernandez
Canterbury University, UK
July 14th, 2012
• Directed Studies in Computer Graphic Design
creativeblox@yahoo.com
Art Center, Pasadena, California
1 626 230 8140
• Illustration
UCLA Los Angeles, California
Olango Island
3. Consumer
Web & User Electronics
Experience Website design for the world’s
second largest manufacturer
in optics and imaging, Nikon
• Lead designer in team that won USA
JD Power & Associates Award for
Consumer Site Usability on isuzumo-
tors.com, Japan
• Designed and developed websites for Video Games
key accounts including: Neutrogena,
Logo, Illustration, User
BlueCross, IBM, Budweiser, eRealtor. Experience & Website Design
com, and Porsche. Answerthink USA for game leveling site &
forums.
• Directed creative services team in
developing, designing, and support-
ing 80+ websites & video game portals;
created ad products, flash presen-
tations, complete site redesigns;
revamped brand, created sales mate- Health & Beauty
rials, hired talent, and coordinated Website Design & flash for the
trade show exhibitions for GameSpy #1 skincare brand, Neutrogena
USA
Industries, USA
• Overhauled website and brand-
ing and directed photography of 4000
jewelry products; produced bride
magazine interactive insert campaign
for Robbins Brothers, USA
• Redesigned Guy.com entertainment Entertainment
blog; My efforts resulted in boosting
Desktop client for Universal
Google page rank from 1 to 5 and
Pictures DVD release, Holly-
significantly increased subscriber wood, CA
volume for Bigfoot Studios, Hong Kong
Mactan Island, Cebu
4. Consumer Package
& Display Design
• Received President’s Award for
Packaging Design on ImageSmith’s
Snoopy’s Geography Interactive CD. Ref: 6800.00 Ref: 6800.00 Ref: 6800.00
Philips Media, Netherlands
• Designed private label packaging
for Husky, Hemi, Jeep, Coleman,
PepBoys, Target, Kragen Auto, and
CSK brands. Nikota, China
• Developed packaging standard
to enhance brand recognition and
retention; revamped packaging
to improve shelf appearance, and
reduce Cost of Goods Sold by 30%.
Philips Media, Netherlands
• Mentor team of designers,
writers,photographers, coders, and
interns; created packaging for 8
product lines and 400+ consumer
products including power tools,
storage systems, lighting, strollers,
ATVs, and dirt bikes. Nikota, China
Commercial &
Cycling & Fitness Health & Beauty
Industrial Lighting
Package Design for Trek USA line Package design for Brazilian health Product packaging design, for a
of premium bicycle products and and beauty product, Catalina. Sao line of commercial and industrial
accessories. Wisconsin, USA Paulo, Brazil lighting products. Sydney, Australia
Cordova Island, Philippines
5. Outdoor & Recreation
Identity & Branding Product naming, Logo design,
illustration, web design,
• Designed and developed packaging and copy writing for
a line of outdoor products and
websites for key accounts includ-
accessories sold in US, Canada
ing: Neutrogena, BlueCross of & Latin America.
California, IBM, Budweiser, eReal-
tor.com, and Chrysler, Canada.
• Directed creative services
team in developing, designing, Arts & Entertainment
and supporting 80+ websites Friends of Goethe helps bring the
& video game portals; created best of German arts and culture
to Los Angeles. I designed their
ad products, flash presenta-
Logo, Stationery Design for non
tions, complete site redesigns; profit arts organization.
revamped brand, created sales Los Angeles, CA
materials, hired talent, and coor-
dinated tradeshow exhibitions for
GameSpy Industries, USA
Business Process
• Redesigned guy.com entertain- Outsourcing
ment blog; efforts resulted in
2-ko.com is a Business Process
boosting Google page rank from Outsourcing company that
1 to 5 and significantly increased offers services ranging from
web development, design, video
subscriber volume for Bigfoot
and multimedia production to
Studios, Hong Kong back-end office outsourcing.
Video Games
Rude Gameware USA creates
premium gaming products
and peripherals. Responsible
for Logo, Product Packaging,
Product Design & Decoration.
Fish Sanctuary, Punta Engaño
6. Trade Schools
Print Design Web design, catalogs, exhibit
display graphics, production,
marketing materials and print.
• Winner Children’s Book of the
International Academy of Film
Year Award for Angie the Ant and and Television. Cebu, Philippines.
the Bumblebee Tree. SusieB a
NonProfit Organization
Automotive Entertainment
• Designed interactive paper
Designed the keyart and market-
logo design. stationary, corporate
mechanisms, pop-ups ,and ing materials for Irreversi, an award
site, blog, promo products and
3D paper projects using voice sales materials for Ryder Direct
winning thriller shot in Hong Kong
in English and Manadarin. Bigfoot
& LED chips, conductive inks, and their clients Chrysler Canada.
Entertainment, Hong Kong, Taiwan.
radio frequency ID tags, and
animation in print. Americhip,
USA
• Overhauled website and
branding and directed photog-
raphy of 4000 jewelry prod-
ucts; produced bride magazine
interactive insert campaign for
Robbins Brothers, USA
Expertise & Interest
• Consumer Packaging
& Product Displays
• Web Design & User Experience
• Blog & Social Media Design
Ref: 6800.00
• Product Identity & Branding
• Trade Show Exhibition Design
• Creative Staff Mentor &
Design Manager
Punta Engaño
Ref: 6800.00 Ref: 6800.00
7. Toys & Games
Testimonials
“From illustration to design tasks,
Rick is able to understand the project
“Rick imbibes the true meaning of assigned to him and take ownership
“Professional.” His creative mind has of his work. He comes up with addi-
spawned many successful market- tional creative ideas to help the project
along. He is enjoyable to be around
ing campaigns, having designed not and adds a positive element to the
just advertising campaigns but tackled team.
packaging and new media as well. He’s
Matthew Eberhart,
a hands-on manager, and will work Product Art Director,
with people under him just as hard. Lakeshore Learning Materials
Carson, California
Rick’s motivation to his stable of talent
has inspired and won awards for his
teams. He is definitely an asset to any
principal or client, because of his dedi-
cation, creativity and vision for what a
client needs. He constantly upgrades
is knowledge and is attuned to what is
current and most effective. Luxury Goods
It was and still is a pleasure to work “Rick is a gifted designer who takes
with him.” the tough projects head on, and al-
ways seems to come through with
Ann Recinto, Sales & Marketing great solutions. He is a team player
Director, and a wonderful mentor to those
who do not have as much experi-
Refinette Cosmetics ence. I feel I can recommend Rick
Manila, Philippines without hesitation and look forward
to working with him again.”
Robert Parker,
VP Marketing,
www.linkedin.com/in/creativeblox Robbins Brothers
Azusa, California
Siquijor Island
