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McCann Creative Mentorship
1.
“ Advertising is
not a profession.” Richard Huntington
2.
You learn by
doing.
3.
Especially when there’s
someone to look after you.
4.
Two problems:
5.
1. You learn
within an imperfect system
6.
2. How the
f**k do you get into the system?
7.
1. The system
8.
9.
Literally, you do
not have the right setup for learning
10.
2. How do
you get into the system?
11.
12.
13.
3. How does
advertising get the best talent?
14.
15.
solution
16.
17.
18.
19.
20.
21.
How does it
work?
22.
You will be
receivin g a brand new brief each month. Solve it in two weeks. Get feedback within the following week. Get back to work for on e more week, and see if you can come up with the big idea.
23.
the co ncept
24.
25.
How to get
in?
26.
27.
28.
Who are the
mentors?
29.
30.
Coming M ay
20th In the meantime, c heck out the blog at http://creativement orship.blogspot.com/
31.
Si da, e
p e bune!