The document describes CreatiFI, a €4.8 million fund that provides financing, technical advice, and business support to bridge the innovation gap in creative industries. CreatiFI will run two open calls awarding up to €150,000 total to develop prototypes and bring ideas to commercialization across industries like advertising, art, design, fashion, and publishing. The best ideas will receive funding and support through a network of hubs in Northern Europe and Italy to turn ideas into businesses using FIWARE technologies and real-world testing.