Backup-and-Transfer

Activate the ultimate wireless content transfer & backup experience.
Synchronoss Backup & Transfer
© Synchronoss. All Rights Reserved. 2016

This is Synchronoss.
 Founded in 2000, IPO in 2006
 Publicly Held, Trades on NASDAQ under SNCR
 $600M in Revenue
 2000+ Employees in 15+ Countries
Enterprise Mobility Cloud ActivationMobile Content Transfer
trusted.
Over 130+ million subscribers use our cloud
Universal Identity
expert.
global.
IDUNIVERSAL

More powerful devices, heavier data, and more…
Carriers Challenges

customers ARE documenting their lives
Source: Cnet 2015 © Synchronoss. All Rights Reserved. 2016
at an EXPONENTIAL rate
1 TRILLION
NEW PHOTOS IN 2015

WHAT VICTIMS WOULD PAY TO RETRIEVE THEIR STOLEN PHONE?
U.S. PHONE THEFT
VICTIMS WOULD
LIKELY PAY:
$1,000TO RETRIEVE THEIR PHOTOS, VIDEOS, APPS & CONTACTS
their device.
User value their data more than
Lookout & IDG Research Survey of 500 American victims of smartphone theft. March 2014
1IN 3

Despite that, users aren't
backing their data up.
do not backup
smartphone
content at all.
ONE IN THREE
Use cloud
storage
ONE IN SEVEN

The average smartphone users
already has…
Photos Video Contacts
817 24 326 273 32
11-15GB
Music Apps
AVG. PER USER

powerful
o 12 megapixel cameras capture sharp,
detailed photos
o 4K Videos up to four times the resolution of
1080p HD video
o Live Photos that capture movement
and sound
o HDR Photos, Videos, Live Photos
devices.
more
Device manufactures are creating more
powerful, more capable, and more feature-
packed devices.
which will lead to HEAVIER data loads

heavier data.
Users are creating larger photos, videos, and other content at an
exponential rate.
34% 38% 193%
VIDEOS
20%13%
Larger Larger Larger than stills Larger than HDR stills Larger
HDR LIVE PHOTOSLIVE PHOTOSHDR STILL PHOTOSSTILL PHOTOS
INCREASED FILE SIZES: IPHONE 6 PLUS (8MP) VS. IPHONE 6S PLUS (12MP)
Source: Cnet 2015 © Synchronoss. All Rights Reserved. 2016

Quality will not be compromised.
“If you buy a 16GB iPhone 6S, and snap just 5 photos a day -- without ever downloading a
single app, email attachment, or game -- you could be out of storage within six months.”
92% of consumers
take pictures with the device’s default settings,
which are typically at the highest settings.

Content will continue to grow.
12 MEGAPIXELS
4 MEGAPIXELS
26GB AVG
PER USER 1 YEAR FROM NOW

Storage
will reach capacity.
In one year
67% OF USERS will fill up their memory
16GB
31%
32GB
29%
64GB
14%
8GB
7%
128GB
5%
Other/Don't
Know
LOCAL DEVICE STORAGE

So What Does This Mean?

Service Providers are feeling the pressure as customer wait–times increase due to large data
transfers which impacts the customer experience.
RetailWill feel the pressure
Customer Experience
Transfer Times
NPS
Productivity
Non-Revenue Store Traffic

frequency.
o Customers have the opportunity to upgrade devices more
frequently with leasing and early upgrade programs
o Assets may be bigger than the new memory footprint
o Users are generating too much content to transfer in any
reasonable amount of time
upgrade
Customers have the opportunity to upgrade
more frequently.
New Phone

Will sky rocket beyond acceptable limits
TODAY 1 YEAR LATER
15GB
AVG. PER USER
26GB
1hr 10min
6 min transfer per GB
2hr 10min
AVG. PER USER
6 min transfer per GB
Customer wait-time.

The Solution.

Backup & Transfer™
o One configurable client that enables Phone-
to-Phone transfer, cloud backup and restore.
o Easy to use white label backup & transfer
solution
o Wirelessly transfer data from one device to
another across OS and network.
o Replaces expensive cable transfer boxes at
stores and kiosks
o Make every customer a cloud customer
o Supports multiple channels including retail
sales, online, and care
Secure, fast, wireless
Synchronoss
Activate the ultimate wireless content
transfer & backup experience.

Multi-Channel benefits
The Synchronoss Backup & Transfer improves operational efficiencies across channels, mitigates
churn, improves customer satisfaction, and creates new distribution opportunities.
CUSTOMER
CARE
RETAIL
CHANNEL
ONLINE
CHANNEL

Transaction time.
Decrease retail
Transfer
Data
Cloud
Enrollment
Sync Restore
Device Purchase Next Upgrade
Transfer data from
old phone to new phone
Anywhere
Anytime
Data synched
throughout the
device lifecycle
Register the new
device to the
backup service
15-45 Minutes (Full Transfer) 1-5 Minutes (Contacts)

Resolution time
Reduce
Major opportunity to drive customer satisfaction and NPS improvements.
o Universal solution for reps to use for all
customers, reducing training and call
resolution times
o Remote assistance through care rep can
reduce retail visits
o Reduces number of calls regarding transfer
of data questions/solutions
o Valuable content restore option for device
factory reset situations
o Data restore options for lost, stolen, or
damaged devices

Self-Service
Online Channel
Shifting to a self-service model takes cost out of the business
and drives profitability.
resolution times
o Reduces number of calls regarding transfer
of data questions/solutions
damaged devices

Secure & Protect
End user
Smartphones are fragile, yet we trust them with our most
meaningful memories.
resolution times
o Reduces number of calls regarding transfer of
data questions/solutions
damaged devices

Product Comparison
The difference between MCT and Backup & Transfer
Features MCT Backup & Transfer
Device-to-Device Transfer
Cloud Sync
Cloud Transfer
Cloud Seeding
Care Support
Online Channel Support
Retail Support
Restore Option
Integration with My Account
Secure Data Protection
App Seeding

Leveraging Cloud platform to enable Cloud Transfer
(Backup/Restore) in Mobile Transfer
Unified Experience.
Core Function.
Clients.
Sign-On.
Cloud.
P2P Transfer Backup/Restore
(Cloud Transfer)
Ongoing Sync Content Management
Personal Cloud App
Transfer + Sync (Seed the Cloud)
Common Sign In/Up (my Account)
Common Cloud

App Deployment Options
P2P Transfer
Backup/Restore
(Cloud Transfer)
Ongoing Sync
Mobile Content Transfer Backup & Transfer Personal Cloud
Content Mgmt.

Carrier Benefits.
Maintain Lower Operating Cost
Improve Customer Satisfaction
Mitigate Churn
In-Store Revenue
Monetize Cloud
- Retail Rep Time
Saved
- Improved
Customer Sat/NPS
- Speed Up Next
Upgrade
- Support
Exchange/Loss
- No Restore
Required
- Premium Storage
Upgrade
- Cloud as a
distribution
channel 3rd parties
- Cross Sell/Promote
Operator Services
Transfer
Backup &
Restore
Sync &
Engage
Monetize$

Relationship Between Apps
P2P
Full Cloud
Account
Backup & Transfer Personal Cloud
Access
Create
Mange
Sync

Visual Walkthrough.

My Account Integration.

Old Phone
My Account Integration

Old Phone Old Phone Old Phone
Value Proposition.

Old Phone Old Phone
Phone-to-Phone Transfer.

New PhoneNew Phone
New Device P2P Selection.

New Phone New Phone New Phone
Permissions.

New PhoneOld Phone
QR Code Pairing.

New PhoneOld Phone
Content Class Selection.

New PhoneOld Phone
Content Transfer Begins.

New PhoneOld Phone
Content Transfer Completion.

Buyback Program & Device Reset.

New PhoneNew Phone
Backup Enrollment.

New Phone
Content Protected.

Backup & Restore.

Old Phone
App Download

Old Phone Old Phone
User Login.

Data Class Selection.

New PhoneNew Phone
New Device Restore Selection.

New PhoneNew Phone
New Phone Login / Data Class Selection

New PhoneNew Phone
Restoring Progress.

Phone-to-Phone.

New PhoneNew Phone
Content Protected.

Thank You.

Backup-and-Transfer

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