1. U-design
안태환
한규민
김수현

2. INDEX
1. Summary
2. Background
3. Business idea
4. Finance
5. Risk
6. Competitor

3. Summary
Summary
Background
Business
idea
Finance
Risk
Competitor

4. Background
Summary Market scale of domestic SPA Brand from
SERI
Background
Business
idea
Finance
Risk
Competitor

5. Background
Summary Products of various designs
fitting customers` taste
Background
Business
idea
Finance
Offered in short
Risk time
Competitor

6. Background
7 designs per day
Summary
Background Small quantity production
Business
idea
Customer`s feedback
Finance
Risk
Mass production
Competitor

7. Business idea
Summary
Background
Business
idea
Finance
Risk
Competitor

8. Business idea
Summary
Background
Business
idea
Finance
Risk
Competitor

9. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

10. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

11. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

12. Business idea
Summary
Background
저장이 되었습니다
Business 확인
idea
저장
Finance
Risk
Competitor

13. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

14. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

15. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

16. Business idea
As
Summary 이거 대박!!!
어때요???
Background 작성자 : 안태환
작성 일자 : 2012.12.02
처음 올려
Business 봐요!!!히히
idea ^^
작성자 : 김수현 저장
작성 일자 : 2012.12.01
Finance 2013 대세
예상~!
Risk 작성자 : 한규민
작성 일자 : 2012.11.30
Competitor

17. Business idea
Summary
Background
Business
idea
저장
Finance
Risk
Competitor

18. Business idea
Summary Data base
모델명 사용된 횟수 Like
Background Zara 1 547 320
Zara 2 324 50
Business Uniqlo 981 732
idea H&M 450 267
GAP1 271 194
Finance GAP2 341 299
SPAO 123 7
Risk
Competitor

19. Finance
Revenue model
Summary
- Price per 1 item – 100,0000 won - Expected revenue
Background
- Expected demands 12 items per day
Business 3 items per day in a company 12 X 100,0000 won
idea - Our goals - Annual Revenue
About 12 brands 438,000,000 won
Finance
 4 brands (30%)
Risk
Competitor

20. Finance
Cost model
Summary - Initial Cost - Fixed Cost
The cost of developing application Rent 500,000 won
Background
① Labor cost Labor cost 1,200,000 won
= 300,000X30days = 9,000,000 won
Business ② Over head cost (20% of ①)
Marketing cost
= 300,000
idea = 9,000,000X0.2 = 1,800,000원
③ Technical cost (10% of ①) - Variable Cost
= 9,000,000X0.1 = 900,000원 =0
Finance
④ Designing Cost
= 1,500,000 won
Risk
Competitor

21. Finance
• Profoma financial statement
Summary - Proforma income statement
Quarter 1st 2nd 3rd 4th
Revenue 13,500,000 40,500,000 67,500,000 81,000,000
Background Rent (1,500,000) (1,500,000) (1,500,000) (1,500,000)
Labor cost (1,800,000) (2,400,000) (3,000,000) (3,600,000)
Marketing cost (1,500,000) (1,300,000) (1,000,000) (900,000)
Business EBIT
Taxes(25%)
8,700,000
(2,175,000)
35,300,000 62,000,000 75,000,000
(8,825,000) (15,500,000) (18,750,000)
idea Net income 6,525,000 26,475,000 46,500,000 56,250,000
- Profoma cashflow statement
Finance
Quarter Begin 1st 2nd 3rd 4th
OCF 0 6,525,000 26,475,000 46,500,000 56,250,000
Risk Capital Spending (13,200,000) 0 0 0 0
Cash flow (13,200,000) 6,525,000 26,475,000 46,500,000 56,250,000
Competitor

22. Finance
• Break even point analysis
Summary 1) Fixed cost/price
= 20 items per month
Background 2) Accumulated cash flow
Business 120,000,000
100,000,000
idea
80,000,000
60,000,000
Finance 40,000,000
20,000,000
Risk 0
(20,000,000) Begin 1st 2nd 3rd 4th
Competitor

23. Risk
Summary
• Acquiring user pool.
Background
Business • Imitability
idea
Finance • Credibility of our information
Risk
Competitor

24. Competitor
• Research corporation
Summary
Background
Other research methods Cost per 1000 unit
Business
ARS 2,500,000 won
idea
Interview 20,000,000 won
Online survey 5,000,000 won
Finance
Risk
Competitor