Business Communication

Chanderprabhu Jain College of Higher Studies & School of Law
Plot No. OCF, Sector A-8, Narela, New Delhi – 110040
(Affiliated to Guru Gobind Singh Indraprastha University and Approved by Govt of NCT of Delhi & Bar Council of India)
BUSINESS
COMMUNICATION
Prepared by: Ms.Shruti

Business communication is information sharing between people
within and outside an organization that is performed for the
commercial benefit of the organization. It can also be defined as
relaying of information within a business by its people.
What is Business communication?

There are two types of business communication in an
organization, which come under “Vertical Communication
1. Internal Communication
2. External Communication
• Internal Communication
All communication that has to do with internal matters
and interaction between staff and employees in varied
forms is called “Internal Communication
• External Communication
External communication refers to communication by
company supervisors with agencies outside the company,
for example, with customers and vendors.

Principles of effective business communication
1. Clarity
2. Adequacy
3. Attention
4. Timing
5. Integrity
6. Strategic Use of Informal Organisation
7. Feedback
8. Channel

7 C’s of Effective Communication
1. Completeness
2. Concreteness
3. Courtesy
4. Correctness
5. Clarity
6. Consideration
7. Conciseness

• Verbal communication encompasses any
form of communication involving words,
spoken, written or signed.
Non-Verbal Communication
Verbal Communication
Non-verbal communication includes body
language, such as gestures, facial
expressions, eye contact and posture.

Written Communication
Written communication is the medium through which the message
of the sender is conveyed with the help of written words. Letters,
personal journals, e-mails, reports, articles, and memos are some
forms of written communication.
Visual Communication
This form of communication involves the visual display of
information, wherein the message is understood or expressed
with the help of visual aids. For example, topography,
photography, signs, symbols, maps, colors, posters, banners and
designs help the viewer understand the message visually.

1. Completeness
2. Concreteness
3. Courtesy
4. Correctness
5. Clarity
6. Consideration
7. Conciseness
7 C’s of Effective Communication

Barriers to Communication
Language Barriers Clearly, language and linguistic ability may act as a
barrier to communication. However, even when communicating in the
same language, the terminology used in a message may act as a
barrier if it is not fully understood by the receiver(s)
Psychological Barriers The psychological state of the receiver will
influence how the message is received. For example, if someone has
personal worries and is stressed, they may be preoccupied by personal
concerns and not as receptive to the message as if they were not
stressed.
Physiological Barriers Physiological barriers may result from the
receiver’s physical state. For example, a receiver with reduced hearing
may not grasp the entirety of a spoken conversation, especially if
there is significant background noise.

Barriers to Communication
Physical Barriers An example of a physical barrier to
communication is geographic distance between the
sender and receiver(s).
Attitudinal Barriers Attitudinal barriers are behaviors or
perceptions that prevent people from communicating
effectively. Attitudinal barriers to communication may
result from personality conflicts, poor management,
resistance to change, or a lack of motivation.

Oral Communication
Oral communication is the process of expressing information or ideas by word of
mouth. Learn more about the types and benefits of oral communication, and find
out how you can improve your own oral communication abilities
Principles of effective oral communication
1. Well-Planned
2. Clear pronunciation
3. Brevity
4. Precision
5. Natural voice
6. Logical sequence

Project presentation
Project presentation is a critical part
of project management. Whether gaining
stakeholder commitment or updating clients
and executives on progress, success depends
on a your ability to effectively present
the project plan.

Good Presentation
•First impressions matter!
•There’s no point doing good work if others
don’t know about it or can’t understand what
you did.
•Good practice for any career!
• Helps you sort out what you’ve done, and
understand it better yourself.

10 tips to help you develop effective
listening skills.
• Face the speaker and maintain eye contact.
• Be attentive, but relaxed.
• Keep an open mind.
• Listen to the words and try to picture what the
speaker is saying.

10 tips to help you develop effective
listening skills.
• Don't interrupt and don't impose your
solutions
• Wait for the speaker to pause to ask clarifying
questions.
• Ask questions only to ensure understanding.
• Try to feel what the speaker is feeling.
• Give the speaker regular feedback

Business Letter writing
UNIT-2

Business letter Writing
Apology Letters
When and how to apologize at work, plus examples of apology
letters for employers and co-workers. Use these letters when you
have made a mistake, behaved poorly, missed an interview or in
other circumstances where you've messed up and need to apologize.
Appreciation Letters
Very often, feedback at work is dominated by the negative. If
someone you work with closely does a great job, don't miss the
opportunity to give praise and positive feedback. Sending a letter is a
nice way to let employees, co-workers, colleagues, clients, and
others know how much you appreciate them.

Business Thank You Letters
If someone does you a favor or helps you out in any way, always
remember to send a thank you note. Browse this link for business
thank you letter samples for a variety of business- and employment-
related scenarios.
Candidate Rejection Letter
When you are in charge of hiring, you will need to inform job
applicants when they do not receive the position. Here is an example
of a candidate rejection letter to send to an individual who was not
selected for a job.

Job Offer Letters
Examples of job offer letters, a job rejection letter,
counter offer letters, and more letters related to offers
of employment.
Job Promotion Letter
A job promotion letter gives information on the
promotion, including the employee's new title, salary,
and the date the employee is transitioning into the
new role

Presentation Tools
1. Create your presentation keeping audience first
2. Share your presentation for greatest success
3. Include Links in the presentation for effective communication
4. Incorporate Call to Action message
5. Engage your audience with an spectacular design
6. Create your presentation with multimedia
7. Choose the right presentation software

Conclusion
Presentations are spectacular ways to connect to
audience. But to make it more engaging and
compelling, use tools and software for your next
slideshows. Presentations have three main
purposes – to inform, to persuade and to build a
good will with your clients. Therefore, you need
to create attractive ones.

Departmental Communication
Inter departmental communication is largely
a formal affair. Inter departmental
communication will be effective when it is
supported by good infrastructural facilities.
There are various documents used in
inter departmental communication, they
are: A memorandum is a note or record for
future use and an article to support.

1.intradepartmental (within the same
department) and
2.interdepartmental (between two different
departments).
There are two types of internal communication:

MOA & AOA
MOA
A Memorandum of Association (MOA) is a legal document prepared
in the formation and registration process of a limited liability
company to define its relationship with shareholders.
AOA
The Articles of Association is a document that contains the purpose
of the company as well as the duties and responsibilities of its
members defined and recorded clearly. It is an important document
which needs to be filed with the Registrar of Companies

Minutes Of Meeting
Minutes Of Meeting. Also known as
protocol or note, minutes are the live
written record of a meeting. They include
the list of attendees, issues raised, related
responses, and final decisions taken to
address the issues.

Job Application
The job or employment application is the official form
that employers ask all applicants for a position to fill
out. The job application is filled out offline in a pen /
paper format or, increasingly, online. The job
application (see a variety of sample job applications)
provides a consistent format with the same
questions that must be answered by each person
who applies for an open position.

RESUME
Your resume (sometimes called your "CV") is your most
important tool when applying for a job. It doesn't matter how
qualified you are, or how much experience you have - if your
resume is poorly presented or badly written, you're going to
have trouble getting the job you want - or even an interview.
Taking the time to work on your resume is really important.
The information on this page offers some tips and advice on
how to make your resume the best it can be.

Tips for Writing a Great Resume
• Add Numbers to Quantify Your Accomplishments
• Choose the Best Resume Format
• Choose a Basic Font
• Put Your Most Important and Relevant
Accomplishments First
• Write a Custom Resume for Every Job

Interview
• Interview refers to a formal, in-depth
conversation between two or more persons,
wherein exchange of information takes place,
with a view of checking candidate’s
acceptability for the job.

The Importance of Body Language in
an Interview.
• The Importance of Body Language in
an Interview. Preparing good answers for
common interview questions is a great way to
appear qualified and confident. For
most interviews, it is crucial to get the
message across to the interviewer that you
are trustworthy and fully capable of doing the
job.

5 Steps to a Successful Interview
• Practice good nonverbal communication
• Dress for the job or company
• Listen
• Don't talk too much
• Don't be too familiar
• Use appropriate language

SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats

Business etiquette
UNIT-4

Business etiquette
Business etiquette is about building
relationships with other people.
Etiquette is not about rules & regulations but
is about providing basic social comfort and
creating an environment where others feel
comfortable and secure, this is possible
through better communication.

Language skills
noun
a word used to identify any of a class of
people, places, or things or to name a
particular one of these.
It is a word that functions as the name of
some specific thing or set of things, such as
living creatures, objects, places, actions,
qualities, states of existence, or ideas

Language skills
• Pronoun- a word that can function as a noun
phrase used by itself and that refers either to
the participants in the discourse (e.g. I, you )
or to someone or something mentioned
elsewhere in the discourse (e.g. she, it, this )
• Common noun-a noun denoting a class of
objects or a concept as opposed to a
particular individual.

Language skills
• Proper Noun- a name used for an individual
person, place, or organization, spelled with an
initial capital letter.

Language skills
• Proper Noun- a name used for an individual
person, place, or organization, spelled with
an initial capital letter.
• Adjective- a word naming an attribute of a
noun, such as sweet, red, or technical.

Language skills
• Adverb- a word or phrase that modifies the
meaning of an adjective, verb, or other
adverb, expressing manner, place, time, or
degree (e.g. gently, here, now, very ).
• Conjunction-a word used to connect clauses
or sentences or to coordinate words in the
same clause.

Language skills
• Conjunction-the action or an instance of two
or more events or things occurring at the
same point in time or space.
• punctuations- Punctuation is the name for
marks used in writing. They are to help
understanding and correct reading.

Prefix and suffix
• Prefix
a word, letter, or number placed before
another.
• Suffix
a morpheme added at the end of a word to
form a derivative

Business Communication

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