1. Accelerating the Journey
from Concept to Commercialisation
pearsall|tatham|mcgrath
management advisory - corporate services

2. Accelerating the Journey
from Concept to Commercialisation
Accelerating the Journey
The journey of an idea from concept to market is uneven and indirect. There are many
obstacles and possible entry and exit points and support for business innovation,
especially for SMEs is often unconnected. The range of players in innovation, with
multiple organisations and initiatives creates a landscape that is often fragmented and
difficult for SMEs to navigate.
Pearsall Tatham McGrath Pty Ltd is an advisory and services firm that is dedicated to
assisting SMEs in the technology space to understand the commercialisation journey. By
providing a range of services to clients who contract our services, we will accelerate the
journey, linking our services with other sources of help for innovative businesses.
Using our accumulated experience and knowledge, we will support and develop our
clients and ensure that we provide a stimulating environment where clients can work
effectively with us to achieve commercial success. Our services will be fast, flexible and
focussed on the individual needs of all or our clients. We will only accept engagements
from a limited number of clients so that each client receives our fullest attention and we
will establish a series of benchmarks and impact measures to ensure that we remain
highly effective and deliver value for money.
The Innovation Challenge
Innovation is central to economic growth in developed countries such as Australia.
Innovation is also vital to competition. In today’s global market, Australia’s competitive
advantage effectively depends on managing the knowledge that we have as a country,
rapidly commercialising new technologies and focussing on higher value-added goods and
services.
The need for transition to a more sustainable economy is creating global market
opportunities for entirely new solutions.

3. Innovation however is not easy. Investment in innovation in Australia is generally at a
later and lower level than is desirable for the highest growth. There are many reasons for
this including;
 The timing and levels of return on investment are uncertain.
 It can be hard to build a sound business case.
 Small companies usually struggle to find finance for their innovations.
 Small businesses also usually struggle to find strategic partners to help bring their
innovations to market.
 New technology in a market can disrupt existing supply chains and business
models, requiring innovators to identify and form new partnerships. This is difficult
for earlier stage companies. The help available to innovative SMEs is often
fragmented and complex.
Pearsall Tatham McGrath will work with clients to help overcome the barriers to innova-
tion and commercialisation by working with supply chain partners, research institutions,
government, distribution partners, funders and investors on behalf of our clients.
In summary:
 Pearsall Tatham McGrath is business focussed and business led.
 We listen to the needs of our clients and help them make well informed decisions.
 We operate after basic product research and development is complete.
 We work with clients that have developed innovative technology and who need
assistance on the commercialisation journey.
 On behalf of our clients, we will build and maintain relationships with investors and
funders both in Australia and overseas, to present well prepared investment opportunities.
Prospective clients are offered an initial meeting, free of charge, to explore their commer-
cialisation journey needs. We will listen, analyse the opportunity and offer initial advice
where we can. Should a prospective client wish to engage our services, we will present a
detailed proposal for the provision of our professional services, outlining our proposed
methodology and key project milestones.
We work on the basis of a retained monthly fee, a success fee based on the achievement
of agreed milestones and in some cases, we will agree to take up to 50% of our success
fees in equity.
You are invited to take advantage of our free initial consultation.

4. Professional help for growing businesses
For a no obligation consultation
please contact: pearsall|tatham|mcgrath
management advisory - corporate services
Chris Pearsall: Suite 308 The Cooperage
0414 111 111 56 Bowman Street
Pyrmont NSW 2009
tel: 02 9571 6583
Paul McGrath Authorised Representative AFSR Licence No 257871
0413 997 465