1. Nordstrom
New Media Marketing Proposal
By Courtney A. West

2. Nordstrom
• Upscale department store founded in 1901
in Seattle Washington
– First as a shoe store
• Provide outstanding service everyday
• Business philosophy based on exceptional
service, selection, quality and value
• Store is categorized in departments by
lifestyles

3. Challenges Goals
• No traditional
Advertising—just
print
• Getting to know new
forms of media
• Take advantage of all
aspects of new social
media
• Work through sites to
create consumer
awareness

4. Key Components
NORDSTROM New Media
Plan
Blogs
•Active
leader
involvement
Twitter
•Different
twitter pages
for each
store
facebook
•Specific
groups for
each
department

5. Social Media
• Create page for each
lifestyle department
• Have specific pages
for each state/region
or stores– specific
promotions
• Allows for awareness
specific to each store
• Blogs– reaching out
to consumers

6. Creating an name online
• Create consumer loyalty
• Reach
• Keep store in the minds
of consumers
• Create awareness

7. Metrics of Success
Number of
people
visiting
social
media sites
Active
consumer
involvement
on sites
Clicks per
page
Increase in
sales from
previous
years

8. Purposed Timeline
Create new
Online
Marketing
Presence
Promote
Special Events
& Sales
Analysis of
sales results
compared to
previous years
Keep social
media sites up
to date

9. Purposed Budget
Print Advertising
Site Upkeep and
monitoring
Cost of time for
employees

10. Nordstrom
• Using new media help create broader and
more direct reach of consumers
• Build a greater online presence
• Create awareness of how they relate to
communities
• Satisfy customers in an unconventional
way