1. Welcome To My
Pitch
Skate Of Mind

2. Hello, my name is Courtney Laverick and I
hope that you will enjoy my presentation.
Thank you greatly for taking the time to view
my pitch and I very much hope I can convince
you to pursue my ideas.

3. Client Research

4. Client Research

5. Client Research
• Budget needs to be affordable
• Limit the content
• Reduce the budget- 33% of profits goes to
Newsquest
• Loyal attitude and good relationships
(regional)

6. Press Complaints Commission
Accuracy - I shouldn’t be inaccurate or misleading
Consent for children – Must have consent for under 16’s and 18’s
Do not mislead my audience
Respect other peoples opinions
Research the audience and consider others

7. Audience Research

8. Audience Research
Age: 16-25
• Suitable for under 18’s in terms of language and photographs
• Upbeat and colloquial language to relate to the audience.
Males
• Language which includes taboo
• Male related clothing stores used in advertisements
C1 – D
• Doesn’t need to be too structured and organised to show
professionalism.
Skaters
• Very interested in skateboarding and extreme sports.
• Experimental factors

9. Audience Research

10. Genre Research
• Big gap in the market for skateboarding magazines
• The sport is becoming more popular in the UK
• New extreme tricks to learn
• I enjoy the sport myself and thought that this magazine would be exciting,
fun and very challenging to create
• Popular in the age group
• Existing skateboard magazine called ‘Sidewalk’
• The tribe ‘skaters’
• Advertisements and the internet
• Friends and peers

11. COMPETITORS!
16-30 18-30
B-C3 A-C3
Lots of images compared to text Expensive
Language is more formal Formal language with a little informality

14. Quotes From Focus Group

15. Elements That I Am Taking Forward
• Informal Language
• Use of taboo
• Use of big photographs to make the page more visual
• Little text
•Simple layout but keep it exciting

16. Initial budget
Expenses Total
£1,198
Production: Personnel
Expenses:
£2,216
Production: Equipment £6,966
Post Production:
£1,750
Peronnel
Post Production:
Total
Equipment
Printing Income:
£1,463 £339 £9,260
Income
£1,600 Double Page Spread
Full Page
PROFIT: £1,230
Quarter Page
Outside Back
£4,800
£2,294 £110
Inside Front
Inside Back
£570
£500 Sales
£450

17. Distribution
Quality

18. Conclusion
My unique selling points:
•Different from other skating magazines as it contains more text.
•Includes articles about fashion not just sport.
Aims:
•To create a magazine which is going to sell well.
•For the magazine to be self-financed.